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Expert Inquiry

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Linking Thought and Behavior: Evidence for Process—Mode of Expression Congruence Effects

A Recipe for Honest Consumer Research

Boundaries of Constructive Choice: On the Accessibility of Maximize Accuracy and Minimize Effort Goals

Time to pay attention to attention: using attention-based process traces to better understand consumer decision-making

The Bad Can Be Good: When Benign and Malicious Envy Motivate Goal Pursuit

Chris Janiszewski is an expert in branding, price perception, consumer learning and perceived value. He is the Russell Berrie Eminent Scholar Chair in the Warrington College of Business.

Consumer Learning

Price Perception

Perceived Value

Branding

Business

English

Faculty Page

Google Scholar Citations

ResearchGate Citations

Store display psychology: Why you end up buying things near sale items

Think Before Designing Your Logo: How Marketers Can Capitalize on the Power of Perception to Influence Beliefs About Brand Performance

Science says there’s a reason we can’t stop eating salted caramel

Chair

Media Inquiry