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Singer’s embroidery department as an enterprise of beauty

Gendered Capitalism: Sewing Machines and Multinational Business in Spain and Mexico, 1850-1940

Multinationals and Gender: Singer Sewing Machine and Marketing in Mexico, 1890–1930

Paula de la Cruz-Fernández is a historian of business and gender. She directs the Gainesville Business History Project at the University of Florida, a public and digital initiative documenting the city’s commercial past through oral histories, digital archives and outreach. Dr. de la Cruz-Fernandez teaches courses on oral history and business and designs and manages projects that document, preserve, and share business history.

Digital History

Research communication

Oral History

Business History

Gender History

Digital Archives

Faculty Page

Personal Website

Pizza With a “Sense of Place”

3 basic ingredients, a million possibilities: How small pizzerias succeed with uniqueness in an age of chain restaurants

paula de la cruz fernandez

paula de la cruz fernandez headshot

Manager

Media Inquiry