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Expert Inquiry

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Early Cost Realization and College Choice

Prediction Biases: An Integrative Review

The Mere Urgency Effect

Yang Yang is an expert in consumer decision making in the Warrington College of Business. Her research interests include judgement and decision making, consumption experience, social influence, and AI and algorithmic bias in marketing, and technology and consumers.

Artificial Intelligence for Decision Support

Business

Well-Being

Motivation

Social Influence

Over-generalization

Consumption Experience

Judgment and Decision Making

Hedonic Adaptation and Satiation

English

Faculty Page

UF Warrington News/Sentimental Value

Google Scholar Citations

Assistant Professor

Media Inquiry