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Faculty Impact Award Winner

Marketing Science Institute (MSI) Young Scholar

Sidney J. Levy Award for Excellence in Teaching

Grant Winner

JCR Outstanding Reviewer Award

Co-Editor,  Journal of Consumer Psychology

Co-editor, Journal of the Association for Consumer Research

Editorial Review Board, Journal of Consumer Psychology

Matters of Time (Scarcity): Do Offline Theories Predict Online Effects?

The effects of scarcity on consumer decision journeys

A Self-Regulatory Model of Resource Scarcity

You Don’t Blow Your Diet on Twinkies: Choice Processes When Choice Options Conflict with Incidental Goals

When Does Altruism Trump Self-Interest? The Moderating Role of Affect in Extrinsic Incentives

Professor Goldsmith is a behavioral scientist and a marketing professor. Her research is highly interdisciplinary in nature, drawing upon theories and methods from a variety of areas, including anthropology, cognitive and social psychology, economics, evolutionary biology, and marketing. Because her research bridges theory and practice, it contributes not only to more nuanced theories of consumer decision making, but also to new techniques for marketers, firms, and policy makers. Professor Goldsmith’s work has appeared in several top marketing and psychology journals and has been featured in hundreds of media outlets including the BBC, Time Magazine, the New York Times, the Wall Street Journal, and many more. She has been recognized as one of the "Top 40 Most Outstanding Business School Professors in the World Under 40" (Poets& Quants) and one of "Eight Young Business School Professors on the Rise" (Fortune Magazine).

At Vanderbilt, she is the E. Bronson Ingram Chair, a full professor, the Marketing Area Coordinator, and award-winning teacher and researcher. She recently received both the Research Productivity Award (2021) and the Dean’s Award for Teaching (2020), in addition to being recognized as a Chancellor’s Faculty Fellow.

Prior to coming to Vanderbilt, she obtained her undergraduate degree from Duke University and her Ph.D. in Behavioral Marketing from Yale University. She then worked at the Kellogg School of Management as a marketing professor for eight years, where she was a highly decorated researcher and teacher, receiving several awards including the Richard M. Clewett Research Chair, the McManus Research Chair, the Sidney J. Levy Award for Excellence in Teaching (2012, 2014), and two Faculty Impact awards.

Fun fact: Goldsmith was once a contestant on "Survivor" and says the lessons she learned about scarcity during that experience have impacted her scholarship today.

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Consumer Behavior

Market Research

Marketing

Scarcity

Shopping

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Vanderbilt University News Profile

How Elections Affect Our Shopping

From ‘romantasy’ to reality TV, why we love guilty pleasures so much

Why stores and brands are shrinking product options

You don’t need everything you want

Returning to the Office Is Killing My Budget

Q&A: How peanut butter can be an economic indicator

The McRib ‘Farewell Tour’ is McDonald’s latest attempt to cash in on nostalgia

Pumpkin spice foods cost up to 160% more than regular version

Stores clearing out pandemic overstock with clearance sales, sometimes huge markdowns

Despite pipeline restart, thousands of gas stations remain dry

consumer-behavior-expert-and-former-survivor-contestant-on-holiday-deals-and-scarcity

E. Bronson Ingram Professor of Marketing

 Kelly Goldsmith, professor of marketing, is available for commentary on holiday deals and anticipated scarcity due to supply chain issues.

Kelly is a former Survivor contestant, which influenced her research into consumer behavior in the wake of scarcity. She is an expert in how people think and act when faced with limited availability of what they need and how they perceive competition when it comes to purchasing items that are in limited supply. Topics she can discuss include:
How and why the combination of sales and perceived scarcity prompts consumers to behave selfishly (such as buying out entire stock) and other anticipated consumer behaviors and attitudes this holiday season How to plan ahead and find the best deals well in advance and stick to a budget when there are too many good deals to pass up How to keep your cool in the demanding, stressful environment 

Consumer behavior expert and former "Survivor" contestant on holiday deals and scarcity

scarcity-expert-on-gas-shortage-and-panic-buying

Kelly Goldsmith, associate professor of marketing, is available for commentary on the gasoline shortage and panic buying/hoarding.

Goldsmith is a former Survivor contestant, which influenced her research into consumer behavior in the wake of scarcity. She is an expert in how people think and act when faced with limited availability of what they need and how they perceive competition when it comes to purchasing items that are in limited supply.

 
She can discuss:
The types of consumers that tend to buy up and hoard all available stock, therefore leaving none for others How and why consumers become selfish in a situation where access to desired goods is limited Making a plan when it comes to purchasing what you need and how to keep your cool in the demanding, stressful environment  

Scarcity expert on gas shortage and panic buying

Kelly Goldsmith, Associate Professor of Marketing, discusses how shoppers are getting used to scarcity.

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Are shoppers getting used to scarcity?

Today, people regularly feel like they don’t have enough – not enough time, not enough money, not enough followers on Instagram. Can these every day experiences of scarcity actually have positive consequences? Drawing from her 15 years of experience as a behavioral scientist and her 24 days as a contestant on the television show, Survivor, Dr. Kelly Goldsmith makes a surprising case for how a little scarcity can benefit us, both individually and collectively. Dr. Kelly Goldsmith is a behavioral scientist who examines people’s responses to uncertainty and scarcity, uncovering and explaining seemingly paradoxical effects. She received her doctorate from Yale University in 2009. She then joined the marketing faculty at the Kellogg School of Management where she was consistently one of the highest rated professors, receiving multiple honors and awards for both her research and teaching. In 2014, she was named as one of the "Top 40 Most Outstanding B-School Professors in the World Under 40" (Poets & Quants) and one of "Eight Young B-School Professors on the Rise" (Fortune). In 2017, she joined the Owen Graduate School of Management at Vanderbilt as an Associate Professor of Marketing with tenure. She regularly publishes in top marketing and psychology journals. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

How to Make the Most Out of Not Having Enough | Kelly Goldsmith | TEDxNashville

Go watch our amazing thought leader, Kelly Goldsmith's talk at TEDx Nashville: How to Make the Most Out of Not Having Enough | Watch it here: https://www.youtube.com/watch?time_continue=28&v=pr7f-0bUC-0
#MillenniumLive | Digital Transformation

Professor of Marketing at Vanderbilt Kelly Goldsmith TEDx Nashville

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