We’re innovators, not imitators. Focused, not fragmented. Leaders, not followers. The only senior marketing group to offer you both a 360º view and up-close insights. Solving mature market challenges is what we do, and we partner with organizations that share our enthusiasm.

Varsity

New Row

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Member, Board of Directors - Hershey Area Playhouse

Teach Economics of Success to 6th Graders - Junior Achievement of South Central PA

Member, Congregation Council - Holy Trinity Lutheran Church, Hershey

First Connections Counselor - The Leukemia & Lymphoma Society

Behind the Rebrand: Improving Senior Living Occupancy and Image

With over 20 years of experience in branding, marketing and communications, Derek will be your primary strategic marketing contact. He has led research studies and strategic development initiatives, as well as tactical plan implementation, for dozens of senior living organizations and other major brands targeting the mature market.

Derek is passionate about lifelong learning. He is an adjunct professor at Penn State and has presented educational sessions at LeadingAge state meetings in Colorado, Oregon, Pennsylvania, Tennessee, Virginia and Washington and on the IGNITE stage at the LeadingAge Annual Meeting & EXPO.

Derek earned his bachelor’s degree in advertising from the University of North Dakota, and his MBA, with a marketing concentration, from the University of Minnesota.

Direct Advertising

Social Media Marketing

Integrated Marketing

Brand Development

Creative Direction

Varsity Branding

Generational Language Differences Influence Boomer Marketing

Understanding Boomer Shopping Habits

Boomers Embrace The Amazon Echo And The 'Internet Of Things'

Kaitlyn Mulligan

Communications/Marketing Graduate

Alexandra L. Cahill

Editorial Assistant

Mary Lorson Vergenes

Vice-President, Client Services

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