The Word of Mouth Marketing Association (WOMMA) is the official trade association dedicated to word of mouth and social media marketing. Founded in 2004, WOMMA is the leader in ethical word of mouth marketing practices through its education such as WOMMA Summit, professional development opportunities, and knowledge sharing with top industry marketers. WOMMA’s membership is made up of the most innovative companies committed to progressing the word of mouth marketing industry through advocacy, education, and ethics.

WOMMA - Word of Mouth Marketing Association

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Global Excellence Award
President's Award
Gold Addy Award, Direct Marketing
Gold Addy Award, Non-Traditional Advertising Campaign
Silver Addy Award, Website
Ad:tech, Finalist
Best Social Project of 2007, Community Guy Awards
Forrester Groundswell Awards, Finalist
Top Twenty Corporate Blogs Worldwide

Awards

Rowan University
Master of Arts, Public Relations
1988 – 1989

Recommend Suzanne’s work at Rowan University
Catawba College
Communications/Psychology
1984 – 1988

Business Connections of Greater Madison

CEO Women's Club

CPG Branding & Marketing Forum

Cause Communications

Social Media Week

Chicago Auto Show

iBlog

Suzanne Fanning, identified by Forbes in 2013 as "one of social media's top movers and shakers," currently serves as the President of the Word of Mouth Marketing Association (WOMMA) She was selected for this position by top marketers from Intel, Hershey's, Procter and Gamble, American Express, Nestle, Unilever, Ogilvy, Warner Bros., and others to unite the world's most innovative companies and help drive the industry forward. 

Social business strategies she developed for global corporations have been featured in Advertising Age Magazine, Fast Company, Forbes Magazine, and on the cover of PR Week, and published in several renowned marketing books. 

Her programs have achieved record-breaking results across the board for online and offline engagement as well as sales for several global brands. The Viral Garden called the social media program she developed with Brains on Fire "the best corporate run social media program in existence," and Forrester ranked her blog in the "Top 20 Corporate Blogs Worldwide." She received the Individual Excellence Award from her company in Helsinki, Finland, for personally making the biggest impact worldwide on the business,  and she has received numerous additional industry awards. 

Suzanne is also a published author and top-rated speaker. She has appeared on CBS news, PBS and TLC and was a presenter at the Daytime Emmys due to her pioneering work in web tv. Her most recent speaking engagements include PRSA, PivotCon NY, Social Media Week, Association of National Advertisers, Forrester National Convention, PR Newswire, The Business Development Institute, Digital Media Masters Summit at Microsoft and the BlogHer Business Convention. In 2014 she is scheduled to give keynote addresses at the Social Media Strategies Summit, and at Ohio State University for the Public Relations Student Society of America Convention. She will also moderate a panel which includes American Express, Nestle and Google, for the Social Media Preview at the Chicago Auto Show.

In addition to leading the incredible WOMMA team, speaking across the country, and writing articles, Suzanne serves on the advisory boards for Social Media Week Chicago and iBlog. 



Social Customer Care

Social Media

Word of Mouth Marketing

Influencer Marketing

Social Media Measurement

Brand Advocates

Brand Advocacy

Word of Mouth

Marketing Trends

Social Media Marketing

Engaging Influencers with Word of Mouth Marketing

Engaging Advocates: Leveraging Your Customers to be your Most Powerful Marketing Tool

Closing Keynote: 2014 & Beyond: The Future of Going Social

Word of Mouth Marketing and the Power of the Spoken Word

The Shifting Marketing Landscape

Word of Mouth Marketing for Nonprofits

Driving Measurable Results from Social Marketing

There is now no doubt that your consumers are your best marketers, online and offline, so companies are putting more money into word of mouth than ever before. Bill Chamberlain from IBM and Su Fanning, President of WOMMA will share how the top brands in the world are driving results by leveraging consumers. You’ll learn the attributes that make up an influencer and how to determine “potential to influence” versus “actual influence.” You’ll hear about the most effective ways to benchmark across different verticals. This session will give you the keys to constructing an influencer plan to set your brand or product up for success in 2014.

Mark D

CEO, Chief Creative Officer

Chad V.

President & Chief Branding Officer

President

As we celebrate our 30th year of success in 2012, we have initiated 30 video interviews of top marketers and CMOs sharing their perspectives on brand and engagement. Here is our video with Suzanne Fanning of the Word of Mouth Marketing Association

What's Working Now: The Interview Series - Suzanne Fanning of WOMMA

Tom and Tony talk to Suzanne Fanning of WOMMA.org. Suzanne Fanning is President of WOMMA, she is a senior level marketing communications executive whose inno...

Bootstrapping with Suzanne Fanning of WOMMA.org on the tastytrade network

For more great expert videos check out http://iblogmagazine.com/video-central/ Like us on Facebook: https://www.facebook.com/IBlogMagazine Follow us on Twitt...

Suzanne Fanning of WOMMA Expert Interview (IE011)

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