Beth Vallen, PhD

Associate Professor | Villanova School of Business · Villanova University

Beth Vallen, PhD, is an expert on consumer behavior, with a focus on health-related decision making

Food Marketing Consumer Goals/Motivation Consumer Behavior Health-related Decision Making Business

Andrew Gershoff

Professor and Chair of the Department of Marketing · The University of Texas at Austin, McCombs School of Business

Exploring consumers' evaluations as they rely on others, brands and products.

Consumer Behaviour Consumer Decision Making Customer Insight Consumer Psychology Brand Equity

Jesse Bockstedt

Goizueta Foundation Term Associate Professor of Information Systems & Operations Management · Emory University, Goizueta Business School

Behavioral Economics Online Consumer Behavior Electronic Commerce Crowdsourcing Cybersecurity

Susan Broniarczyk

Associate Dean for Research and Professor, Department of Marketing · The University of Texas at Austin, McCombs School of Business

Understanding consumer behavior, marketing strategies, judgment and decision making

Consumer Behaviour Brand Management Product Marketing Human Perception Consumer Satisfaction

My (Myla) Bui, Ph.D.

Associate Professor of Marketing, College of Business Administration · Loyola Marymount University

Neuroplasticity Social Marketing Public Policies Promoting Consumer Wellness Nutritional Labeling Healthcare Management & Innovation

Julie Irwin

Professor, Department of Business, Government and Society & Department of Marketing · The University of Texas at Austin, McCombs School of Business

Psychology of consumer behavior, decision-making, ethical consumption, green marketing, and corporate social responsibility

Marketing Communication Public Policy Environmental Studies Consumer Behavior Green Marketing

Ryan Hamilton

Associate Professor of Marketing · Emory University, Goizueta Business School

Customer Psychology Customer Decision Making Branding Price and Price Image

Mitchell Hamilton, Ph.D.

Associate Professor of Marketing, College of Business Administration · Loyola Marymount University

Branding Digital Marketing Consumer Self-Image Higher Education SPSS

Wayne Hoyer

Professor of Marketing · The University of Texas at Austin, McCombs School of Business

Understanding consumer attitudes and behaviors, brand influence, and customer satisfaction

Consumer Behavior Consumer and Market Insights Consumer Research Communications and Marketing Advertising and Marketing Strategies

Lindsay Larson

Associate Professor · Georgia Southern University

Lindsay Larson is an expert in consumer judgment and decision-making.

Social Cognition Marketing and Sales Consumer Behavior

Ayelet Gneezy

Associate Professor of Behavioral Sciences & Marketing · UC San Diego

Ayelet Gneezy’s research addresses a wide variety of questions pertaining to consumer behavior.

Prosocial Behavior Behavioral Pricing Social Preferences Consumer Behavior

Helen Colby

Assistant Professor of Marketing · Indiana University, Kelley School of Business

Marketing expert with a penchant for consumer decision-making, in matters of health and finances

Information Effects Financial Decision-Making Consumer Judgment and Decision-Making Health Decision-Making Self-Control and Goals

Jeremy Kees

Professor of Marketing & Business Law; Chair in Business; Faculty Director of the Center for Marketing & Consumer Insights | Villanova School of Business · Villanova University

Jeremy Kees, PhD, is an expert in marketing and public policy issues, advertising framing effects and risk.

Business Consumer Insight Public Policy and Consumer Welfare Consumer Psychology Risk

Jonathan Kolstad

Associate Professor | Egon & Joan Von Kaschnitz Distinguished Professorship · Haas School of Business, University of California, Berkeley

Applied Microeconomics Industrial Organization Health Economics Public Economics

Patricia Huddleston

Professor and Director of Information and Media PhD program · Michigan State University

Expert in Consumer decision making at Point of Purchase, Retail Strategy

Point of Purchase Marketing Consomer Loyalty Retail Strategy Eye-Tracking

Ming Hsu

William Halford Jr. Family Chair in Marketing | Associate Professor of Business Administration · University of California, Berkeley

Leading expert in neuromarketing and the application of biological methods to understand consumer behavior

Neuromarketing Neuroeconomics Consumer Neuroscience Behavioral Economics

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