Susan Broniarczyk

Associate Dean for Research and Professor, Department of Marketing · The University of Texas at Austin, McCombs School of Business

Understanding consumer behavior, marketing strategies, judgment and decision making

Consumer Behaviour Brand Management Product Marketing Human Perception Consumer Satisfaction

Tony Stovall

Clinical Associate Professor of Marketing · Indiana University, Kelley School of Business

Professor Stovall’s research interests include transformative consumer research, digital marketing and online consumer behavior.

Consumer Identity Online Consumer Behavior Transformative Consumer Research Digital Marketing Urbanism

Jean Philippe Bouchard

Vice-President, Mobility & Consumer Research · International Data Corporation (IDC)

Leads the Mobility & Consumer research group at IDC Canada

Future of Work Strategic Marketing Forecasting & Modeling Wearables Mobile Phones

Leigh McAlister

Professor, Department of Marketing · The University of Texas at Austin, McCombs School of Business

Consumer choice and behavior, marketing strategies, and brand preferences

Customer Insight Pricing and Promotion Positioning Strategic Branding Roi for Marketing

Wayne Hoyer

Professor of Marketing · The University of Texas at Austin, McCombs School of Business

Understanding consumer attitudes and behaviors, brand influence, and customer satisfaction

Consumer Behavior Consumer and Market Insights Consumer Research Communications and Marketing Advertising and Marketing Strategies

Raymond R. Burke

Chair and Professor of Marketing · Indiana University, Kelley School of Business

Raymond R. Burke's research focuses on understanding the influence of point-of-purchase factorsvon consumer shopping behavior.

Consumer Goods Consumer Research Retail Consumer Behavior Marketing Research

Robin Coulter, Ph.D.

Department Head, Professor of Marketing · University of Connecticut

Professor Robin Coulter is an expert in consumer behavior issues with strategic marketing implications.

Visualization Consumer Research Numerical Cognition Branding Cross-Cultural Consumer Behavior

Veronika Ilyuk-Morace

Assistant Professor of Marketing and International Business · Hofstra University

Veronika Ilyuk-Morace is a consumer researcher specializing in health and well-being.

Marketing Research and Analytics Food Decision-making Consumer Behavior Consumer Judgments of Health Products

Demetra Andrews

Clinical Associate Professor of Marketing · Indiana University, Kelley School of Business

Consumer researcher focused on internal and external factors that influence consumer confidence and readiness-to-act.

Consumer Research Choice Confidence Developing Consumer Confidence Decision-Making Marketing Strategies for Entrepreneurs

Kelly Herd, Ph.D.

Assistant Professor · University of Connecticut

Professor Herd focuses on creativity and product design as they relate to social cognition, identity, and emotions

Identity Creativity Consumer Behavior Social Cognition Product Design

Andrew Gershoff

Professor and Chair of the Department of Marketing · The University of Texas at Austin, McCombs School of Business

Exploring consumers' evaluations as they rely on others, brands and products.

Consumer Behaviour Consumer Decision Making Customer Insight Consumer Psychology Brand Equity

Meredith David, Ph.D.

Assistant Professor, Marketing · Baylor University

Dr. David focuses on marketing strategies with an exploration of new technologies.

Strategic Planning Marketing Marketing and Communications Consumer Preferences Well-Being

Yoon-Na Cho, PhD

Associate Professor of Marketing & Business Law | Villanova School of Business · Villanova University

Yoon-Na Cho, PhD, is an expert in consumer welfare and sustainability or “green” issues as well as services marketing.

Business Consumer Welfare Services Marketing Cross-Cultural Consumption Sustainability Communications

Kapil Jain

Senior Lecturer, Department of Marketing · The University of Texas at Austin, McCombs School of Business

Marketing

Marketing Management New Product Design Multi-Channel Marketing Product Development Marketing Research

Leif Nelson

Ewald T. Grether Professor in Business Administration & Marketing | Barbara and Gerson Bakar Faculty Fellow | Distinguished Teaching Fellow · Haas School of Business, University of California, Berkeley

Consumer Well Being Consumer Preferences and Choices Human Judgment Decision Making Consumption Experience

Julie Irwin

Professor, Department of Business, Government and Society & Department of Marketing · The University of Texas at Austin, McCombs School of Business

Psychology of consumer behavior, decision-making, ethical consumption, green marketing, and corporate social responsibility

Marketing Communication Public Policy Environmental Studies Consumer Behavior Green Marketing

Beth Vallen, PhD

Associate Professor | Villanova School of Business · Villanova University

Beth Vallen, PhD, is an expert on consumer behavior, with a focus on health-related decision making

Food Marketing Consumer Goals/Motivation Consumer Behavior Health-related Decision Making Business

My (Myla) Bui, Ph.D.

Associate Professor of Marketing, College of Business Administration · Loyola Marymount University

Neuroplasticity Social Marketing Public Policies Promoting Consumer Wellness Nutritional Labeling Healthcare Management & Innovation

Zsolt Katona

Cheryl and Christian Valentine Associate Professor · Haas School of Business, University of California, Berkeley

Social Networks Search Advertising Online Marketing Network Economics

Meng Cong

Manager, Market Insights and Analytics · International Data Corporation (IDC)

Meng Cong is the Manager of the Market Insights and Analytics team at IDC Canada

Smart Cities Risk Analysis Economics and Behaviour Forecasting & modeling Measurement Models

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