Susan Broniarczyk
Associate Dean for Research and Professor, Department of Marketing · The University of Texas at Austin, McCombs School of Business
Understanding consumer behavior, marketing strategies, judgment and decision making
Consumer Behaviour Brand Management Product Marketing Human Perception Consumer Satisfaction
Tony Stovall
Clinical Associate Professor of Marketing · Indiana University, Kelley School of Business
Professor Stovall’s research interests include transformative consumer research, digital marketing and online consumer behavior.
Consumer Identity Online Consumer Behavior Transformative Consumer Research Digital Marketing Urbanism
Jean Philippe Bouchard
Vice-President, Mobility & Consumer Research · International Data Corporation (IDC)
Leads the Mobility & Consumer research group at IDC Canada
Future of Work Strategic Marketing Forecasting & Modeling Wearables Mobile Phones
Leigh McAlister
Professor, Department of Marketing · The University of Texas at Austin, McCombs School of Business
Consumer choice and behavior, marketing strategies, and brand preferences
Customer Insight Pricing and Promotion Positioning Strategic Branding Roi for Marketing
Wayne Hoyer
Professor of Marketing · The University of Texas at Austin, McCombs School of Business
Understanding consumer attitudes and behaviors, brand influence, and customer satisfaction
Consumer Behavior Consumer and Market Insights Consumer Research Communications and Marketing Advertising and Marketing Strategies
Raymond R. Burke
Chair and Professor of Marketing · Indiana University, Kelley School of Business
Raymond R. Burke's research focuses on understanding the influence of point-of-purchase factorsvon consumer shopping behavior.
Consumer Goods Consumer Research Retail Consumer Behavior Marketing Research
Robin Coulter, Ph.D.
Department Head, Professor of Marketing · University of Connecticut
Professor Robin Coulter is an expert in consumer behavior issues with strategic marketing implications.
Visualization Consumer Research Numerical Cognition Branding Cross-Cultural Consumer Behavior
Veronika Ilyuk-Morace
Assistant Professor of Marketing and International Business · Hofstra University
Veronika Ilyuk-Morace is a consumer researcher specializing in health and well-being.
Marketing Research and Analytics Food Decision-making Consumer Behavior Consumer Judgments of Health Products
Demetra Andrews
Clinical Associate Professor of Marketing · Indiana University, Kelley School of Business
Consumer researcher focused on internal and external factors that influence consumer confidence and readiness-to-act.
Consumer Research Choice Confidence Developing Consumer Confidence Decision-Making Marketing Strategies for Entrepreneurs
Kelly Herd, Ph.D.
Assistant Professor · University of Connecticut
Professor Herd focuses on creativity and product design as they relate to social cognition, identity, and emotions
Identity Creativity Consumer Behavior Social Cognition Product Design
Andrew Gershoff
Professor and Chair of the Department of Marketing · The University of Texas at Austin, McCombs School of Business
Exploring consumers' evaluations as they rely on others, brands and products.
Consumer Behaviour Consumer Decision Making Customer Insight Consumer Psychology Brand Equity
Meredith David, Ph.D.
Assistant Professor, Marketing · Baylor University
Dr. David focuses on marketing strategies with an exploration of new technologies.
Strategic Planning Marketing Marketing and Communications Consumer Preferences Well-Being
Yoon-Na Cho, PhD
Associate Professor of Marketing & Business Law | Villanova School of Business · Villanova University
Yoon-Na Cho, PhD, is an expert in consumer welfare and sustainability or “green” issues as well as services marketing.
Business Consumer Welfare Services Marketing Cross-Cultural Consumption Sustainability Communications
Kapil Jain
Senior Lecturer, Department of Marketing · The University of Texas at Austin, McCombs School of Business
Marketing
Marketing Management New Product Design Multi-Channel Marketing Product Development Marketing Research
Leif Nelson
Ewald T. Grether Professor in Business Administration & Marketing | Barbara and Gerson Bakar Faculty Fellow | Distinguished Teaching Fellow · Haas School of Business, University of California, Berkeley
Consumer Well Being Consumer Preferences and Choices Human Judgment Decision Making Consumption Experience
Julie Irwin
Professor, Department of Business, Government and Society & Department of Marketing · The University of Texas at Austin, McCombs School of Business
Psychology of consumer behavior, decision-making, ethical consumption, green marketing, and corporate social responsibility
Marketing Communication Public Policy Environmental Studies Consumer Behavior Green Marketing
Beth Vallen, PhD
Associate Professor | Villanova School of Business · Villanova University
Beth Vallen, PhD, is an expert on consumer behavior, with a focus on health-related decision making
Food Marketing Consumer Goals/Motivation Consumer Behavior Health-related Decision Making Business
My (Myla) Bui, Ph.D.
Associate Professor of Marketing, College of Business Administration · Loyola Marymount University
Neuroplasticity Social Marketing Public Policies Promoting Consumer Wellness Nutritional Labeling Healthcare Management & Innovation
Zsolt Katona
Cheryl and Christian Valentine Associate Professor · Haas School of Business, University of California, Berkeley
Social Networks Search Advertising Online Marketing Network Economics
Meng Cong
Manager, Market Insights and Analytics · International Data Corporation (IDC)
Meng Cong is the Manager of the Market Insights and Analytics team at IDC Canada
Smart Cities Risk Analysis Economics and Behaviour Forecasting & modeling Measurement Models