Daniel McCarthy
Assistant Professor of Marketing · Emory University, Goizueta Business School
Marketing expert focused upon methodologies and frameworks for predicting customer behavior to better understand firm-level outcomes
Missing Data Customer relationship management (CRM) using Digital Marketing and Analytics Customer-Based Corporate Valuation Marketing-Finance Interface Customer Lifetime Value
Joseph Pancras, Ph.D.
Associate Professor of Marketing · University of Connecticut
Expert in retail competition
Competitive Marketing Strategy Customer relationship management (CRM) using Digital Marketing and Analytics Retail Competition Customer and Marketing Relationality Targeted Marketing in Mobile and Digital Media