Richard Lutz
Professor/Chair · University of Florida
Richard Lutz’s research addresses experiential consumption, customer donation decisions, and social media's effects on purchase behavior.
Advertising Response Consumer Behavior Services Marketing Business
Ayalla Ruvio
Associate Professor of Marketing · Michigan State University
Expert on consumer behavior and consumer psychology
Shopping Behavior Identity and Consumption Experiential Consumption Materialism Luxury Consumption
Scott Rader
Associate Professor · Western Carolina University
Charles “Scott” Rader has entrepreneurial work experience in the areas of information technology product development and management.
Literary Deconstruction in Consumption Meanings Ethnographic Exploration of Experiential Consumption Postmodern Consumer Culture Postmodern Consumption Social Media Marketing