Tony Ulwick
Founder & CEO · Strategyn
Tony is the pioneer of Jobs-to-be-Done Theory and the inventor of Outcome-Driven Innovation® (ODI).
Outcome-Driven Innovation Marketing Strategy Innovation Management Strategy Innovation Consulting
Eric Eskey
Managing Director · Strategyn
Eric Eskey is a Principal of Strategyn and a Practitioner of Outcome-Driven Innovation (ODI).
Entrepreneurship Developing Strategy Leading Change Business Model Innovation Innovation Strategy