With tremors in Japan - are we ready if an earthquake hits?

Aug 11, 2024

2 min



In an era where natural disasters are increasingly becoming a focal point of global concern, earthquake preparedness stands as a critical topic for public safety and resilience. With millions of lives and billions of dollars in infrastructure at risk, the importance of readiness cannot be overstated. This topic is not only timely due to recent seismic activities around the world but also due to its broader implications for disaster response, urban planning, and community resilience. Understanding and implementing effective earthquake preparedness measures can mitigate the devastating impact of these natural disasters, making it an essential subject for public discourse.


Key story angles include:


Advances in early warning systems: Explore how technology is improving early detection of earthquakes, potentially saving lives by giving communities crucial time to take protective actions.

Urban planning and infrastructure resilience: Investigate how cities are adapting their infrastructure to withstand earthquakes, including the retrofitting of buildings and the development of earthquake-resistant structures.

Community education and public awareness: Discuss the importance of community-based education programs in promoting earthquake preparedness, including drills, emergency kits, and public information campaigns.

Government policies and disaster response: Analyze the role of government policies in disaster preparedness, focusing on how local, state, and federal agencies coordinate to prepare for and respond to earthquakes.

The economic impact of earthquake preparedness: Examine the cost-benefit analysis of investing in earthquake preparedness, including the potential savings in terms of reduced damage and faster recovery.

Global lessons and best practices: Compare earthquake preparedness strategies from different parts of the world, highlighting best practices that could be implemented in earthquake-prone regions globally.


By delving into these angles, journalists can provide comprehensive coverage of earthquake preparedness, offering valuable insights that can help communities better protect themselves against the inevitable threat of seismic events.


Connect with an expert about earthquake preparedness:









To search our full list of experts visit www.expertfile.com


Photo Credit: Chandler Cruttenden

You might also like...

Check out some other posts from ExpertFile

2 min

ExpertSpotlight: Queen Victoria and Why Canada Celebrates Her Legacy Today

Victoria Day, celebrated annually on the Monday preceding May 25, marks the birthday of Queen Victoria and serves as the unofficial start of summer in Canada. While often recognized as a festive long weekend, the holiday has deep historical roots tied to Canada’s identity as a constitutional monarchy and its colonial legacy. As Canadians reflect on this tradition, it also opens the door to critical conversations about the British Crown’s historical role in shaping the nation—including its enduring impact on Indigenous Peoples. This observance remains a timely opportunity to explore how history, colonialism, and reconciliation intersect in modern Canada. Key story angles include: The Origins of Victoria Day: Tracing the establishment of the holiday in 1845 and Queen Victoria’s significance to Canadian nationhood and imperial identity. Queen Victoria’s Reign and the British Empire: Examining how the expansion of the empire under her rule affected the development of Canada and its governance structures. Impact on First Nations Peoples: Analyzing the Crown’s role in treaty-making, land dispossession, and the assimilation policies that Indigenous communities continue to confront. Victoria Day in Contemporary Canada: Exploring how the holiday is celebrated today, including regional variations and the growing conversation around its relevance. The Crown’s Evolving Role in Reconciliation: Investigating how the monarchy’s historical ties to colonization are being reexamined in light of Canada’s commitment to truth and reconciliation. Monuments, Memory, and Public Debate: Highlighting recent movements to reassess statues, place names, and celebrations linked to colonial figures like Queen Victoria. As Canada navigates its evolving relationship with the monarchy and Indigenous communities, Victoria Day offers a meaningful occasion to revisit the country’s past and consider how its historical narratives are remembered and reshaped. Check out our experts here : www.expertfile.com

3 min

The Hidden Power of Invisible Experts

In a fast-moving landscape shaped by AI, hybrid work, and constant information shifts, organizations can’t afford to overlook their own expertise. Yet many still do — because the most valuable voices are often hiding in plain sight. We call them "invisible experts". These aren’t just the well-known thought leaders or executives quoted in media. They’re the researchers, engineers, clinicians, analysts, and project leads quietly shaping strategy, driving innovation, and influencing outcomes every day. They have deep knowledge, practical insight, and the credibility to build trust — but they’re often left out of the spotlight. And that’s a problem. --- The Expertise Gap Many organizations, both corporate and institutional struggle to define what makes someone an “expert”. Without a clear framework, expertise is often equated with job title, seniority, or public visibility. But in reality, expertise is multidimensional. It includes formal education, yes — but also lived experience, community influence, original research, and the ability to explain complex ideas clearly. If your organization wants to stay competitive, earn media attention, attract speaking engagements, partnerships, or influence your industry, you need a deeper bench of visible expertise. And it starts by identifying who your real experts are — not just the obvious ones. --- 7 Dimensions of Expertise Here are seven ways to think about expertise beyond the traditional credentials: Authority – Known as a go-to source in their domain. Advocate – Actively supports and elevates their professional community. Educator – Shares knowledge through teaching, speaking, or mentoring. Author – Publishes original insights or thought leadership content. Researcher – Contributes new data, analysis, or findings in their field. Practitioner – Applies knowledge in real-world contexts daily. Graduate – Has academic or technical training in a focus area. Not every expert is made for the stage or the media spotlight — and that’s okay. Some are best behind the scenes, helping create compelling content, briefing spokespeople, or surfacing insights from the field. Your job is to recognize the different ways people can contribute and make that part of your strategy. --- Visibility ≠ Seniority In the era of LinkedIn, personal branding, and AI-powered content, professional visibility is no longer tied to hierarchy. A mid-career professional, with a sharp take on current events might be more discoverable — and more in demand — than a long-tenured exec with little digital presence. That’s why organizations need to shift from thinking about expertise as a ladder, to thinking of it as an ecosystem. Not every expert wants to build a personal brand, but many are ready to contribute — if they’re supported and recognized. Here’s the truth: If you don’t tell your story, someone else will. And if you don’t help your experts show up in the right places — search engines, newsrooms, speaker directories, donor meetings — opportunities will go elsewhere. --- Give Your Experts a Digital Home Even after you've identified your internal experts, the next question is: Where do they live online? Too many organizations treat expert content like an afterthought — scattered across bio pages, outdated PDFs, or buried in press releases. To unlock the real value of your expertise, you need to give it a proper home. That means: Expert Profiles that showcase credentials, insights, and media-friendly info Expert Posts that surface their latest research, commentary, and thought leadership Searchable Directories that help media, partners, and the public find the right voice fast Inquiry Management tools that streamline incoming requests and drive results A centralized platform makes it easier for both internal teams and external audiences to discover, engage, and activate your expertise — whether it’s for media interviews, event invitations, donor conversations, or strategic partnerships. Without it, you're leaving visibility and value on the table. --- Is Your Organization Ready? Expertise is one of your most valuable and underutilized assets — but turning it into impact requires more than a list of names. You need to take stock of your internal bench strength, identify the experts who are ready to lead, and invest in the systems that make their voices heard. Start by asking: Who in our organization has untapped insight? Who’s already engaging audiences but flying under the radar? What tools, platforms, and support can we provide to amplify them? Recognizing your invisible experts is just the first step. Giving them a digital home and helping them engage with the right audiences — that’s how you turn knowledge into opportunity. Learn more about how ExpertFile helps organization's shine the light in these Invisible Experts.

1 min

ExpertSpotlight: The Ottawa Treaty, the Anti-Personnel Mine Ban Convention

The Ottawa Treaty, formally known as the Anti-Personnel Mine Ban Convention, stands as one of the most impactful humanitarian disarmament agreements of the modern era. Signed in 1997 and led by Canada, the treaty prohibits the use, stockpiling, production, and transfer of anti-personnel landmines—deadly remnants of war that continue to kill and maim civilians decades after conflicts end. The treaty’s global significance lies not only in its lifesaving goals but also in how it redefined international diplomacy by empowering civil society and survivors in disarmament efforts. As ongoing conflicts and global security threats evolve, revisiting the treaty’s legacy and future relevance is more important than ever. Journalists may find timely and meaningful angles through: The origins of the Ottawa Treaty and Canada’s leadership in humanitarian disarmament The continuing global impact of landmines and the status of mine clearance efforts Survivor stories and the long-term effects of landmine injuries on communities How the treaty reshaped international diplomacy and civil society’s role in negotiations The intersection of armed conflict, environmental degradation, and unexploded ordnance Countries that have not joined the treaty and the geopolitical implications This treaty is a powerful example of global cooperation aimed at protecting civilians, offering rich opportunities for human-interest stories and international policy analysis. Connect with our experts about the Ottawa Treaty and landmines Check out our other experts here : www.expertfile.com

View all posts