Featured Post from ExpertFile

If You Hate University Rankings Here’s One You Might Like

If your institution made the PitchBook Startup Index - it's time to shine!

Sep 5, 2024

6 min

CaptionResizeWrap TextRemove


If your university cares about fostering research and innovation and you haven’t heard of the PitchBook Startup Index, you might want to pay closer attention to this data. While it doesn't look like the PitchBook folks are aiming to be a big player in the world of academic rankings, their detailed tracking activity of startup investments, which includes deal size, school affiliation, and employees, gives us a window into how each institution is performing on startup activity.


Why This Is a University Ranking We Can Trust


It's Objective: These rankings are based on detailed startup data that PitchBook dutifully tracks as part of many paid services it provides for clients that include VC's, Private Equity Funds and government agencies. The investors who pay for access to the underlying data expect accuracy and there is a considerable amount of meta information available for tracking as startups raise money and hire employees.


It's Simple: The PitchBook rankings are free of the typical complexity found in other rankings such as the US News & World Report.  They simply use a few key metrics including the number of startup founders affiliated with new ventures created at each institution and how much investment capital they have raised.


It's Revealing: Ranking this data as a Top 100 Index gives us a good comparative view of which Universities are doing a good job of creating an entrepreneurial environment that stimulates learning and research while attracting investment capital and creating high-value jobs.


Universities Need to Tell the Story Behind this Data to Build Support for Their Research & Startups


This data is followed closely by University Research and Tech Transfer Offices. However, it should also be actively used by other departments, such as University Marketing and Communications, Government Affairs, Enrolment and Fundraising/Development which need to build support with legislators, policymakers, funding agencies, donors, and corporate partners - and yes, new student prospects.  The relevance and accuracy of these rankings make this an important opportunity for you to tell your story and engage these audiences.


"Promoting stories about your startups provides the perfect opportunity to demonstrate the relevance of your programs and narrow the gap between "town and gown." It's an opportunity to show how your faculty experts and researchers are nurturing innovation through startups to improve the lives of people in your local community and beyond."

Did Your University Make the List? 


If the answer is yes, congrats! We would be remiss if I didn't recognize our clients who made the Top 100.  Take a bow University of Florida, Vanderbilt University, University of Massachusetts, Michigan State University, University of California, Irvine and Rensselaer Polytechnic. Now it's time to get to work. As someone who has worked closely with startups and Universities over the past two decades, I see the immense value they create.  That's why I'm surprised whenever I see university marketing teams missing valuable opportunities for promoting their faculty and research through the lens of startup activities.


CaptionResizeWrap TextRemove


The Benefits of Celebrating Startups


Research on startups (Shenkoya, 2023) shows that key factors such as access to research funds, dedicated faculty, size of dedicated staff (academic and non-academic), access to practical entrepreneurship courses, and non-regular curriculum startup activities are key factors responsible for success of University startups.  However, proper funding for these programs in a challenging environment requires that Universities more effectively communicate the value they are delivering.  Here's where you can shine:


Media: This is an obvious opportunity, especially with local outlets. It provides the perfect opportunity to demonstrate the relevance of your programs and narrow the gap between "town and gown." Show how these startups are looking to improve the lives of people in the community. 


Corporate Partners: Startups are a natural focal point for conversations with industry partners, especially when you can speak to key market sectors and breakthrough research that faculty are focused on. Speak to how you are giving them more direct access to a pool of talented graduates. Also, don't forget to speak to programs you may be running in the areas of internships, mentorship programs, sponsored research, and curriculum development.  Don't forget that engaging in educational partnerships helps companies improve their CSR profile, which can enhance their public image and brand.  Also, explore how partners can financially support needed infrastructure improvements on the campus with funding for new facilities or new equipment.


Students: Giving startups an opportunity to tell their stories and celebrate their achievements is one of the best ways to demonstrate how you are aligning your educational and entrepreneurship programs with industry needs.  And don't forget to include your corporate partners.  As employers, they are in the best position to show how you are preparing students for next-generation jobs. Show students how they will get direct exposure to the industry through programs you may be running, such as co-op terms, internships, and mentorships, and startup events such as boot camps and pitch competitions.


Government: The data clearly shows that startups create high-value jobs and contribute to GDP growth.  But governments today need constant reassurance that the funds they put into education and research are generating impact.  You have to show the relevance of your startups by outlining how they are solving big societal problems that matter to voters. How are your startups leading socio-economic transformation for local communities and competing effectively on a global stage?


Tips for Telling Your Startup Stories


Focus on People

  • Humanize your story by speaking directly to how founders and their teams are approaching key market and societal challenges.  Focus on important "origin story" elements such as their personal challenges or insights that led them to their first discovery.  
  • Focus on notable collaborations they formed.  How were faculty members or alumni involved in helping with research and market development or industry relationships?  
  • Create a story arc. Give your audience an appreciation for how hard startups are and the amount of uncertainty and risk they face in developing new innovations.  Startups are not an overnight success.  People are even more inspired by non-linear journeys that show the grit and determination that founders need to bring to their startups.


Focus on Programs

  • Always be thinking about how founders and their stories can help boost student enrolment by connecting their origin stories to specific experiences they had on the campus.
  • Ask them how specific courses and programs prepared them for their entrepreneurial journey.
  • Also ask them what other experiences such as campus mentorship programs, hackathons or pitch competitions helped them achieve specific breakthroughs and milestones.


Focus on Photos & Videos 

  • Startups provide a great opportunity to engage your audience visually.  Go beyond boring headshots, monolithic campus buildings, and staged stock images.
  • Instead, use imagery that shows people creating new and exciting things together.  This is not a time to be shy about asking founders, faculty, and funders to get in the shot and be recognized for their contributions.  While you may think photo ops are overly promotional, they often help your partners communicate back to their constituency the importance of supporting your work.
  • Walk the campus to get behind the scenes and show lab facilities, technology prototypes, and in-field work.  


Partners

  • Profile notable investors, faculty, foundations, government agencies, alumni and corporate partners who may have invested time, money and other resources that help validate the quality of the startups you are helping build. 
  • Remember, startups are like a barn-raising, that involves a larger community.  Give these partners an opportunity to be visible part of the story and they will celebrate with you and amplify your message to reach a bigger, more engaged audience. 


Proof

Show evidence that the startups you are supporting are making a difference.  Use your startups as an opportunity to speak to the bigger picture of why your institution matters. Speak to how they are tackling bigger challenges in areas such as environment, healthcare, social justice, the economy, physical infrastructure, security, election integrity and social innovation.  Also make sure to demonstrate measurable impact in key areas such as:

  • Total Addressable Market
  • Job creation 
  • Investment activities
  • Industry Awards
  • Partnerships
  • Patents
  • Customer /Revenue Milestones


It's Your Time to Shine


In an era where impact is increasingly measured by the ability to translate research into real-world applications, universities have a unique opportunity to show the value of their startup ecosystems. But you need to get the stories out beyond the campus.  Use your momentum to build a compelling narrative that makes your startups the heroes of your institution's story. 




You might also like...

Check out some other posts from ExpertFile

3 min

The Light That Lasts: Exploring the Meaning and Magic of Hanukkah

Hanukkah may not be the biggest holiday in Judaism, but culturally it’s one of the most recognizable — a celebration of resilience, identity, family, and (let’s be honest) some of the world’s finest fried foods. Behind the candles and the dreidels is a deeper story that continues to resonate across generations, especially in a time when conversations about cultural identity, belonging, and freedom are front and centre. Where It All Begins: A Miracle of Light in a Time of Darkness Historically, Hanukkah commemorates the rededication of the Second Temple in Jerusalem around 164 BCE after the Jewish people, led by the Maccabees, revolted against oppressive rule. When they reclaimed the Temple, tradition says only one day’s worth of purified oil remained — yet it burned for eight days. This “miracle of the oil” inspired the festival: eight nights of light triumphing over darkness, both literally and symbolically. Cultural Significance: A Celebration of Identity and Resilience Hanukkah stands as a powerful reminder of: Religious freedom — the right to practice one’s traditions openly Perseverance in the face of adversity The strength of cultural identity and community While it is not one of Judaism’s major holy days, its timing in the winter — often alongside Christmas — has made it a cornerstone of Jewish visibility in North America and worldwide. For many families, the holiday carries a warm mix of pride, heritage, and continuity: a chance to tell stories, honour ancestors, and reinforce cultural roots in a rapidly changing world. The Festive Side: Food, Family, Flame… and Spinning Tops Hanukkah traditions vary around the globe, but common themes include: Lighting the Menorah Each night, families add one more candle, filling homes with increasing brightness — a powerful metaphor for hope and persistence. Fried Foods Potato latkes, sufganiyot (jelly-filled doughnuts), fritters — all fried to commemorate the oil of the miracle. Dieticians everywhere look the other way. Dreidel Games The spinning top (nun, gimel, hey, shin) is tied to historical stories of Jewish children studying Torah in secret. Today it’s mostly about bragging rights and chocolate coins. Gifts and Gatherings Gift-giving is a more modern tradition in some regions, influenced by cultural exchange with North American holiday norms. Looking for an angle or Story? Hanukkah in a multicultural society — how Jewish visibility shapes community identity The Maccabees and modern conversations about resistance and resilience Evolving Hanukkah traditions across the global Jewish diaspora Food as cultural storytelling — the symbolism of oil in holiday cuisine The rise of public menorah lightings and interfaith holiday events How Hanukkah has been portrayed in pop culture — and why representation matters Why Hanukkah Still Resonates Today Hanukkah is more than a ritual of candles — it’s a celebration of survival, spirit, and cultural pride. In a world where communities continue to navigate questions of identity, inclusion, and tradition, the Festival of Lights offers a meaningful lens on perseverance and the enduring human drive toward hope. Connect with an expert today! Journalists exploring religion, culture, family traditions, or seasonal celebrations can connect with Hanukkah scholars, Jewish studies experts, cultural historians, and community leaders on ExpertFile for interviews and deeper insights. Find your expert here: www.expertfile.com

3 min

Holiday Anxiety Is Real — Here’s How People Can Actually Stay Sane This Season

The holidays promise joy, warmth, and “quality time,” but for many people they also deliver a cocktail of stress, expectations, forced cheer, family politics, and receipts longer than a CVS bill. Between travel chaos, financial pressure, social burnout, and attempting to assemble toys designed by engineers who clearly hate humans, holiday anxiety is soaring. The good news: experts who study mental health, behaviour, and stress management say there are ways to keep your nerves intact — and maybe even enjoy yourself along the way. Why the Holidays Stress People Out (Science Says It’s Not Just You) Adults report higher levels of stress in November and December than almost any other time of year. Common triggers include: Financial expectations: gifts, gatherings, travel, meals, and the sudden belief that every present needs to be “meaningful.” Time pressure: too much to do, too few days on the calendar. Social overload: introverts, extroverts, and “I’m-just-here-for-the-food-verts” all feel it. Family dynamics: every family has at least one person who always “starts something.” Nostalgia vs. reality: the pressure to create a “perfect holiday,” despite the fact that perfect holidays only exist in movies and greeting cards. Experts note that people often skip their routines (sleep, exercise, healthy meals) and then wonder why their stress spikes. The season demands more of people while simultaneously removing their coping mechanisms. Practical Ways to Reduce Holiday Anxiety — Backed by Psychology (and Common Sense) 1. Lower the Bar: “Good Enough” Is a Holiday Gift to Yourself Researchers consistently find that perfectionism fuels anxiety. A store-bought pie, a slightly messy house, or wrapping gifts in whatever paper you can find at 11 p.m. will not derail the season. 2. Set Boundaries (Even With the Loud Relatives) Experts often emphasize that saying “no” is one of the most effective stress-management tools. Fewer events, fewer obligations, fewer emotional landmines. 3. Budget Before You Shop Financial therapists note that anxiety drops when people pre-set limits and stick to them. You don’t need a MasterCard bill that arrives in January carrying the emotional weight of a Greek tragedy. 4. Protect Your Recharge Time A short walk, fresh air, or 10 minutes of solitude is not selfish — it’s psychological maintenance. Mental-health researchers recommend intentionally scheduling downtime before the calendar fills itself. 5. Keep Expectations Realistic Not every moment will be magical. Not every conversation will be smooth. Not every plan will unfold as imagined. Experts say acceptance, not forced positivity, lowers stress significantly. 6. Focus on Meaning, Not Perfection Studies show that people feel calmer when they shift their focus toward connection, gratitude, and small moments rather than elaborate performances of holiday cheer. Holiday Angles for Journalists The psychology behind holiday anxiety — what triggers it and why it’s so universal How family systems and old patterns surface at holiday gatherings The economics of holiday stress — debt, spending pressure, and emotional spending How introverts (and extroverts) navigate holiday overload differently Why holiday nostalgia makes people emotionally sensitive Healthy boundary-setting during family events How immigrant, multicultural, and blended families are reshaping holiday expectations Let's get you connected to an expert. The holiday season is increasingly fast-paced, commercialized, and socially demanding. Many people feel pressure to present a perfect life at a time when burnout, financial strain, and mental-health challenges are higher than ever. Helping audiences understand holiday stress — and giving them practical, research-grounded strategies — can make a measurable difference in their emotional well-being. For journalists covering mental health, family dynamics, holiday culture, or stress-management trends, ExpertFile’s roster of psychologists, counsellors, behavioural scientists, and wellness experts can offer insights, interviews, and real-world advice to support your reporting. Find your expert here: www.expertfile.com

3 min

#ExpertSpotlight: Why Do We Eat Turkey at Thanksgiving?

Thanksgiving is all about tradition — family gatherings, fall colours, and the annual moment where someone at the table says, “I swear the turkey was bigger last year.” But why this bird? Why not ham, roast beef, or something simpler that doesn't require hours of basting, brining, and YouTube tutorials from chefs with suspiciously perfect kitchens? It turns out, the turkey’s rise to holiday fame is a tale packed with practicality, politics, early marketing, and a few misconceptions that have stuck around longer than the leftovers. Turkey: The Accidental Icon While popular myth suggests the Pilgrims dined on turkey in 1621, historical accounts are vague. They definitely ate wild fowl — which could’ve been turkey, duck, or goose. But practical realities sealed the deal later on: Turkeys were plentiful: In the 1800s, wild turkeys roamed North America in massive numbers. They were big, available, and cheaper to raise than cows or pigs. Big bird = big table: A turkey could feed a crowd without sacrificing dairy-producing animals. Practicality wins again. Seasonal timing: Turkeys matured in the fall, just in time for an annual feast. Nature set the menu before Pinterest ever could. Sarah Josepha Hale: The 19th-Century Queen of Thanksgiving One of the biggest reasons turkey ended up on the national table? A woman named Sarah Josepha Hale — journalist, author, and relentless advocate for making Thanksgiving a national holiday. Hale spent decades campaigning, writing hundreds of letters, and filling her magazine with Thanksgiving recipes (including turkey). When Abraham Lincoln finally proclaimed the first national Thanksgiving in 1863, Hale’s influence helped cement turkey as the centrepiece. In other words: The “Mother of Thanksgiving” was also the Mother of Modern Turkey Marketing. The Power of Tradition (and Leftovers) By the 20th century, turkey was the default. Norman Rockwell painted it. Grocery stores promoted it. Manufacturers created special roasting pans for it. And millions of families quietly wondered whether it was worth the effort. Yet the turkey holds its place because: It symbolizes abundance It satisfies enough people to avoid mutiny Its leftovers power the real Thanksgiving tradition: sandwiches Great Story Angles for Journalists The forgotten role of Sarah Josepha Hale — the woman who shaped a national holiday How turkeys became big business — and how Thanksgiving drives Canada/U.S. poultry economics Turkey myths vs. facts — no, tryptophan alone doesn’t knock you out How immigrant communities reinterpret Thanksgiving menus What the “perfect” turkey says about North American food culture Why It Matters Today Thanksgiving remains a cultural anchor — a moment where millions gather over a shared meal whose main dish has become iconic, symbolic, and occasionally overcooked. Understanding how turkey became the star of the table opens conversations about food history, national identity, environmental sustainability, cultural adaptation, and of course… the annual debate over stuffing inside or outside the bird. For journalists exploring food history, cultural traditions, or holiday trends, culinary experts on ExpertFile can provide deeper context, historical insight, and delicious perspectives to bring your stories to life. Find your expert here: www.expertfile.com

View all posts
Powered by