Featured Post from Baylor University

MLB playoffs are back!

Let our expert explain how how baseball playoffs are big bucks for the league and broadcasters

Oct 1, 2024

1 min

Kirk Wakefield, Ph.D.

It's October ... and that means one thing in America:  Major League Baseball playoffs are set to begin.


It means wall to wall broadcasts of games, massive advertising buys and gate receipts that means a serious stream of revenue for all of the teams, players and owners who made it through a long season and survived to be one of the dozen teams left to play for the Commissioner's Trophy.



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It's going to be a wild few weeks for baseball fans and the reporters covering the games.


And if you're a journalist looking to know how important the marketing and business sides are to the the playoffs - then let us help with your stories.


Kirk Wakefield, Ph.D., is The Edwin W. Streetman Professor of Retail Marketing at Baylor University, where he is the Executive Director of the Curb Center for Sales Strategy in Sports and Entertainment (S3E) program in the Hankamer School of Business.


Kirk is available to speak with media - simply click on his icon ow to arrange an interview today.

Connect with:
Kirk Wakefield, Ph.D.

Kirk Wakefield, Ph.D.

Executive Director, Center for for Sales Strategy in Sports and Entertainment (S3E), and The Edwin W. Streetman Professor of Retail Marketing

A leading sports marketing expert, Kirk Wakefield researches what fans think, feel and do for pro sports franchises

Sports MarketingSports BrandingFan EngagementSports Business & Related IssuesSponsorships

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