Covering the changing colors this time of year?

Our experts can provide the reasons and story angles if you're look for a fall story

Oct 16, 2024

1 min



As the vibrant hues of autumn emerge, the changing of leaf colors in fall captivates public attention and provides an annual reminder of nature’s intricate beauty. This transformation is more than just a visual spectacle; it is a reflection of the environmental processes at play and an indicator of the health of ecosystems. The science behind the color shift—triggered by changes in daylight and temperature—reveals important insights into climate patterns, ecological balance, and even how climate change may be altering these natural rhythms.


Key story angles of interest include:


  • The science behind why and how leaves change color in the fall
  • The impact of climate change on fall foliage timing and intensity
  • Economic and cultural significance of fall tourism in regions known for autumn foliage
  • How changes in leaf color signal broader environmental shifts in ecosystems
  • The role of tree species diversity in producing the vivid palette of fall colors
  • Local and global effects of deforestation on fall foliage patterns


Connect with an expert about the autumnal changing of the colors:






To search our full list of experts visit www.expertfile.com

You might also like...

Check out some other posts from ExpertFile

2 min

A Brief History of Stock Market Crashes

Stock market crashes have punctuated economic history with sudden downturns that reshape public confidence, policy decisions, and financial systems. From the Great Depression to the 2008 financial crisis, these events have not only disrupted global economies but also exposed systemic vulnerabilities and sparked reforms. As markets face ongoing volatility and new risks, understanding the history of stock market crashes—and the factors behind them—is vital for investors, policymakers, and the general public. This topic offers journalists compelling opportunities to explore financial history, economic psychology, and risk management. Key story angles include: The Great Depression (1929): Analyzing the causes of the most infamous crash in history and its lasting impact on global economic policy. Black Monday (1987): Investigating the role of computerized trading and investor panic in one of the largest one-day percentage drops in stock market history. Dot-Com Bubble (2000): Exploring how tech speculation and investor overconfidence led to the collapse of early internet startups. The 2008 Global Financial Crisis: Examining the role of housing market speculation, subprime lending, and financial deregulation in triggering a global recession. Behavioral Economics and Market Psychology: Understanding how fear, speculation, and herd behavior contribute to market volatility. Are We Due for Another Crash? Looking at current economic indicators, tech valuations, interest rates, and global tensions that could signal future instability. With markets continuing to respond to global events and economic shifts, revisiting the history of crashes offers valuable insights into how financial systems react under pressure—and how societies can better prepare for what comes next. Connect with an expert about the History of Stock Market Crashes: To search our full list of experts visit www.expertfile.com

7 min

A Bumpy Ride Ahead for HigherEd

A confluence of political, economic, and social challenges is threatening the very fabric of US universities.  In both red and blue states, the political and economic headwinds facing institutions are fierce, public skepticism is high, and social media has become a polarizing battleground of filter bubbles filled with mis/disinformation. Universities find themselves squeezed by funding cuts, scrutinized by lawmakers, and caught in cultural crossfire. This presents a unique challenge for communications professionals. In this era of declining trust and “alternative facts,” they need to be hyper-informed, adapt quickly, and boldly emphasize the critical value institutions have in society. Communications should function as a vital link, bridging this growing divide between town and gown. In red and blue states, the political and economic headwinds hitting higher education are fierce, public skepticism is high, and social media has become a polarizing battleground of filter bubbles filled with mis/disinformation. It's important to note that throughout history, universities often emerge stronger and more deeply connected to the public during times of turbulence. Universities played a key role in partnering with the government to implement Roosevelt's New Deal, helping with emergency relief and agricultural programs. They helped democratize education with the GI Bill after World War II. They responded to societal demands during the civil rights era. Most recently, they played a key role in public health amidst the COVID-19 pandemic. Campus communicators have a unique set of skills and a vital responsibility to steer their institutions through these tough times. But the road ahead will be hard. The New Reality for Campus Communicators Cuts to Research Funding The lifeblood of academic innovation—research dollars—is under threat. The new political regime in Washington is looking to cut billions in federal research funding. A sudden cap on NIH indirect costs (slashed to 15% from an average of 28%) will have a profound impact on programs. Many researchers report that major grants are frozen or are expected to shrink. This “budget axe” isn’t theoretical for research universities—it’s biting right now. Communicators must convey what’s at stake: essential contributions such as groundbreaking science, community health programs, and innovation pipelines that fuel the economy hang in the balance as money gets tighter. Increasing State Oversight & Regulation In state capitals, politicians are muscling into campus affairs like never before. Republican-controlled statehouses are overhauling higher education governance, introducing over 150 bills in 35 states aimed at tightening control over public institutions. Even tenure is threatened. In the past year, lawmakers in seven states moved to eliminate or curb tenure and impose stricter post-tenure reviews – an unprecedented encroachment on academic freedom. New laws and proposals are creating oversight committees, mandating changes to the curriculum, and even threatening funding for programs out of political favor. The message from some state capitols is clear: “We’re watching you.” This surge in oversight and regulatory meddling means university communicators must navigate an increasingly fine line, demonstrating transparency and accountability at every turn to appease regulators while fiercely defending their institution’s academic autonomy. Political Pressure and DEI Backlash Diversity, equity, and inclusion initiatives are under open attack. What began as partisan rhetoric has evolved into concrete threats – and actions – against campus diversity efforts. Dozens of states have passed or proposed laws to defund DEI offices, ban diversity training, or restrict teaching about race and gender. The result? An “inconsistent and confusing landscape” for colleges as they respond to swelling political pressure. The campaign against campus DEI has dramatically accelerated in 2025, turbocharged by signals from the Trump administration pushing to eliminate DEI efforts across government and higher ed. According to The Chronicle of Higher Education 270 campuses in 38 states have already scaled back or dismantled some DEI programs under this pressure. For communications teams, the DEI backlash creates a messaging minefield. They must affirm institutional values of inclusion and support for marginalized groups, even as those very programs face hostile scrutiny from powerful critics. Threats to the Federal Department of Education In Washington, the unthinkable is suddenly on the table: the U.S. Department of Education itself is in the crosshairs. President Trump has made good on campaign promises by signing an executive order to dismantle the Department of Education. While outright abolition requires Congress, the administration has already laid off nearly half of the department’s staff and moved to strip the agency to its bare bones. “We’re going to shut it down… it’s doing us no good,” Trump declared. This unprecedented move could upend federal support and guidelines for universities – from financial aid administration to civil rights enforcement – leaving states to fill the void. Communications professionals must reassure students, faculty, and the public that education won’t grind to a halt if federal oversight wanes. It’s a communications tightrope: acknowledging the potential for massive change while conveying stability in the university’s core mission. After all, even if Washington pulls back, universities still answer to accreditation bodies and the public trust. The Misinformation Deluge on Social Media The information ecosystem has never been more chaotic – or more dangerous. Universities are grappling with viral misinformation and disinformation that can ignite campus controversies overnight. In the age of TikTok rumors and politicized Twitter (or “X”) feeds, false narratives spread like wildfire before facts can catch up. Recent campus incidents have shown how quickly truth gets muddled: one university saw fake reports about a protest spread widely. At the same time, another dealt with a gross misinterpretation of a student gathering that went viral. Photos and videos are routinely ripped out of context or deliberately edited with misleading labels. The public, meanwhile, is “bombarded with misinformation” online and growing distrustful of experts. For higher ed communicators, countering misinformation means fighting a two-front war: rapidly correcting falsehoods about their institution and proactively pushing out accurate, compelling content to capture attention before the rumors do. Economic Uncertainty and Budget Turbulence. Even aside from targeted funding cuts, universities are feeling economic whiplash. Inflation, endowment fluctuations, and post-pandemic enrolment dips have collided to squeeze campus finances. Many institutions face structural deficits and tough choices about programs and staffing. In fact, according to the Chronicle of Higher Education, two-thirds of colleges now show at least one sign of financial stress – a startling statistic that underscores how widespread the budget crunch has become. From flagship public universities to small private colleges, hiring freezes and spending cuts are the order of the day. Every dollar is scrutinized by trustees and legislators alike. Communications pros must now operate in a climate of fiscal anxiety, where messages about any new initiative or expense can trigger questions about priorities. The task at hand is to highlight the university’s economic stewardship and continued value to students and the community, even as belts tighten. It’s critical to communicate that the institution is navigating the storm responsibly—protecting its academic core and maximizing the impact of every precious dollar. Demands to Prove Real-world Impact “What is higher ed really doing for society?” In 2025, that question echoes from state capitols, donors’ boards, and kitchen tables across America. Universities are under intense pressure to demonstrate the real-world value of their research and teaching like never before. Lawmakers openly discuss ROI (return on investment) for degrees and research grants, seeking data on graduates’ earnings and innovations spawned per taxpayer dollar. Public confidence in higher education has been shaken – a recent Gallup survey found Americans’ confidence in colleges has plummeted to 36%, down from 57% in 2015. Many believe in personal value (a college degree for better jobs) but doubt that higher education delivers for the greater good. In short, the public is skeptical whether campus research and scholarship are worth the cost. University communicators must do more than publicize exciting discoveries – they must connect the dots for people. Every media release, story, or tweet should answer: Here’s how this university’s work benefits you, your community, and the world. Whether it’s a medical breakthrough, a tech startup from the lab, or a student project solving a local problem, the mandate is clear: show impact or risk losing support. In my next post, I'll provide a detailed blueprint to help communications professionals proactively plan and organize their teams for the road ahead. This actionable framework will help you better identify where you can add value for your institution where it needs it the most and confirm your critical role as a trusted resource.  To your success! Upcoming Speaking Events April 23 PRSA Virtual Workshop "Cutting Through the Noise: What Thought Leadership Strategies are Working in Today’s Environment” Register Here June 8 IABC World Conference, Vancouver “The Thought Leadership Blueprint: Why & How to Build a High-Impact Program” Register Here Sept. 12-13 PRSA East Central Conference, Cleveland “The New Comms Leadership Skillset” Register Here About ExpertFile ExpertFile is revolutionizing how organizations connect their experts to journalists, podcasters, and conference organizers who need to find credible experts on tight deadlines…fast. Featuring experts on over 50,000 topics, our free Apple and Android mobile app is the go-to resource for journalists at media outlets such as the New York Times, CNN, NPR Radio, Fox News, BBC, The Guardian, ABC News, CBC, AXIOS and Time Magazine. For over a decade, our award-winning software platform has been helping marketing departments better manage and promote their online thought leadership to reach a wider audience. Clients include Carnegie Mellon University, ChristianaCare Health, Villanova University, Aston University and Emory University. Learn more at: expertfile.com/getstarted

1 min

ExpertSpotlight: History of Yemen and the Houthi Rebels

The history of Yemen and the rise of the Houthi rebels is essential to understanding one of the world’s most complex humanitarian and geopolitical crises. Once considered a crossroads of ancient trade, Yemen has in recent decades become a focal point of conflict, regional power struggles, and human rights challenges. The conflict involving the Houthi movement has had global ramifications—from maritime security and oil trade routes to civilian displacement and famine. This topic matters to the public because it highlights the intersection of war, diplomacy, and humanitarian need, while prompting critical questions about international responsibility, peace-building, and regional stability. Key story angles that may interest a broad audience include: The roots and rise of the Houthi movement: Tracing the group’s origins, ideology, and evolution into a key political and military force in Yemen. Regional power dynamics: Analyzing the involvement of Saudi Arabia, Iran, and other actors in fueling or resolving the conflict. The humanitarian crisis in Yemen: Investigating the scale of famine, disease outbreaks, displaced populations, and access to aid. The role of the international community: Exploring arms sales, ceasefire negotiations, and accountability in the context of international law. Maritime security and global trade: Understanding how conflict in Yemen affects Red Sea shipping routes and international energy markets. The future of peace and governance: Examining potential pathways to a political resolution and the reconstruction of a stable Yemeni state. Connect with an expert about Yemen and the Houthi rebels: To search our full list of experts visit www.expertfile.com

View all posts