Featured Post from University of Delaware

Holiday shopping season set to begin with questions about Black Friday, consumer behavior

Nov 19, 2024

2 min

Is Black Friday still a thing? Online sales have been outpacing brick-and-mortar sales for years, resulting in shorter lines and less of a frenzy at stores on the day after Thanksgiving. Many stores have also gone online with deals to compliment in-person shopping. University of Delaware experts can comment on this and other topics related to the holiday shopping season and gift-buying behavior.

Andong Cheng: Can provide tips on what to prepare for during this unique holiday shopping season. Her research focuses on defining and identifying the picky consumer segment, and explores how pickiness impacts other judgments and decisions. She advises consumers to consider the phenomenon of double mental discounting, where shoppers experience a “mental accounting phenomenon” when offered promotional credit.

Jackie Silverman: Research examines several facets of judgment and decision making and consumer psychology. According to Silverman, there are many potential benefits of online shopping for consumers, including some unconventional approaches to gift giving this season.

Philip Gable: Can talk about the science behind the art of gift-giving that goes beyond the material exchange — emotional nuances that also can be applied to charitable work and philanthropy. He says that significance contributes to the happiness we experience in gift-giving.

Matthew McGranaghan: Studies the economics of consumer attention and the indirect effects of marketing interventions. He explains that there is a difference in how businesses are innovating and utilizing online retail methods to connect with consumers this holiday season.

Bintong Chen: Can discuss the systematic nature of supply chain issues. He recommends shoppers use major retailers like Amazon and Walmart, whose companies use their own shipping fleets to minimize disruptions.

Caroline Swift: Examines supply chain transparency and the interactions between regulation and business performance.

Connect with:

Matthew McGranaghan

Assistant Professor, Marketing

Prof. McGranaghan studies the economics of consumer attention and the indirect effects of marketing interventions.

Business AdministrationNeuroscienceApplied EconomicsManagementMarketing

Bintong Chen

Professor, Business Administration; Director, Institute for Financial Services Analytics

Prof. Chen's cross-disciplinary expertise includes knowledge of both business management practices, data science, and systems engineering.

OptimizationMachine LearningGame TheoryBusiness LogisticsCustomer Service Management

Philip Gable

Professor, Psychological and Brain Sciences

Prof. Gable has expertise in emotion and motivational science; our sense of time, and neuroscience

Emotional TheoryMotivationNeuroscienceSocial PsychologyAutism

Find Experts

Aug 26, 2026

1 min

How Trade Wars Are Reshaping Fashion and Apparel

Trade disputes and tariffs have become an increasingly common part of the global economic landscape, with the fashion and apparel industry often caught in the crossfire. University of Delaware professor Sheng Lu can explain how these disruptions reshape sourcing decisions, supply chains, prices and the products ultimately available to consumers. Lu can discuss: • How new tariffs, including those on Canadian jackets and wool products, could affect consumers, fashion companies and apparel supply chains. • How tariffs can affect apparel prices and product availability for U.S. consumers. • Why fashion and apparel supply chains are particularly vulnerable to trade policy changes. • The impact of trade disputes on fashion companies and retailers in the U.S. and abroad. • What previous trade disputes can tell us about the potential consequences of tariffs. To arrange an interview, visit Lu's profile and click on the “contact” button. Interested reporters can also email MediaRelations@udel.edu.

Aug 25, 2026

1 min

Epidemiologist Available to Discuss Measles, Vaccination and Infectious Disease Outbreaks

As measles cases continue to rise in the United States, University of Delaware epidemiologist Jennifer Horney is available to discuss measles outbreaks, vaccination, vaccine hesitancy and the challenges of preventing the spread of highly contagious infectious diseases. The deaths of two unvaccinated Pennsylvania residents from measles — the first measles deaths in the state in 35 years — underscore the continuing public health risks posed by the disease. Horney, a former member of the Centers for Disease Control and Prevention’s Board of Scientific Counselors, is an experienced epidemiologist who studies infectious disease outbreaks and public health preparedness. Horney can discuss: • Measles outbreaks and transmission: Why measles is among the most contagious infectious diseases and how outbreaks spread. • Vaccination: The effectiveness of the MMR vaccine and the importance of maintaining high vaccination rates. • Vaccine hesitancy and misinformation: What influences vaccination decisions and how public health messaging affects perceptions of vaccine and infectious disease risks. • Measles prevention and treatment: Why outbreaks can reemerge when vaccination coverage falls, and the role and limitations of vitamin A and other treatments. • Outbreak response and preparedness: How public health officials investigate and respond to measles and other infectious disease outbreaks, and what can be learned from previous outbreaks. To reach Horney directly and arrange an interview, visit her profile and click on the “contact” button. Interested reporters can also email MediaRelations@udel.edu.

Aug 10, 2026

1 min

Experts on earthquake response, community recovery and building safety

The shaking from a major earthquake may be over in minutes, but its consequences will last for years. University of Delaware experts can address emergency response, distributing aid, assessing damaged buildings, helping vulnerable communities and planning for long-term recovery. Their expertise is particularly relevant as communities across Latin America respond to major earthquakes, including the deadly magnitude 7.4 earthquake in Colombia. Tricia Wachtendorf, co-director of UD’s Disaster Research Center, offers expertise on how governments, nonprofits, emergency responders and community groups coordinate following a major disaster. Her research examines the role of spontaneous or “emergent” groups, humanitarian aid and donations, and how communities and organizations respond in the aftermath of disasters. Jennifer Trivedi, associate professor of anthropology and Disaster Research Center faculty member, specializes in disaster vulnerability and why some communities are more severely affected than others. She also addresses the long-term recovery needs and planning that emerge after the immediate crisis. Michael Chajes, professor of civil and environmental engineering, provides expertise on the structural damage caused by earthquakes, why some buildings collapse while others withstand the shaking and how engineers assess damaged structures and improve earthquake resilience. To arrange an interview with one of these experts, visit their profiles and click on the contact button. Interested reporters can also email MediaRelations@udel.edu.