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Holiday shopping season set to begin with questions about Black Friday, consumer behavior

Nov 19, 2024

2 min

Matthew McGranaghanBintong ChenPhilip Gable
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Is Black Friday still a thing? Online sales have been outpacing brick-and-mortar sales for years, resulting in shorter lines and less of a frenzy at stores on the day after Thanksgiving. Many stores have also gone online with deals to compliment in-person shopping. University of Delaware experts can comment on this and other topics related to the holiday shopping season and gift-buying behavior.


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Andong Cheng: Can provide tips on what to prepare for during this unique holiday shopping season. Her research focuses on defining and identifying the picky consumer segment, and explores how pickiness impacts other judgments and decisions. She advises consumers to consider the phenomenon of double mental discounting, where shoppers experience a “mental accounting phenomenon” when offered promotional credit.





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Jackie Silverman: Research examines several facets of judgment and decision making and consumer psychology. According to Silverman, there are many potential benefits of online shopping for consumers, including some unconventional approaches to gift giving this season.








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Philip Gable: Can talk about the science behind the art of gift-giving that goes beyond the material exchange — emotional nuances that also can be applied to charitable work and philanthropy. He says that significance contributes to the happiness we experience in gift-giving.








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Matthew McGranaghan: Studies the economics of consumer attention and the indirect effects of marketing interventions. He explains that there is a difference in how businesses are innovating and utilizing online retail methods to connect with consumers this holiday season.








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Bintong Chen: Can discuss the systematic nature of supply chain issues. He recommends shoppers use major retailers like Amazon and Walmart, whose companies use their own shipping fleets to minimize disruptions.









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Caroline Swift: Examines supply chain transparency and the interactions between regulation and business performance.






Connect with:
Matthew McGranaghan

Matthew McGranaghan

Assistant Professor, Marketing

Prof. McGranaghan studies the economics of consumer attention and the indirect effects of marketing interventions.

Business AdministrationNeuroscienceApplied EconomicsManagementMarketing
Bintong Chen

Bintong Chen

Professor, Business Administration; Director, Institute for Financial Services Analytics

Prof. Chen's cross-disciplinary expertise includes knowledge of both business management practices, data science, and systems engineering.

OptimizationMachine LearningGame TheoryBusiness LogisticsCustomer Service Management
Philip Gable

Philip Gable

Professor, Psychological and Brain Sciences

Prof. Gable has expertise in emotion and motivational science; our sense of time, and neuroscience

Emotional TheoryMotivationNeuroscienceSocial PsychologyAutism
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