Holiday shopping season set to begin with questions about Black Friday, consumer behavior

Nov 19, 2024

2 min

Jackie SilvermanMatthew McGranaghanBintong ChenPhilip Gable


Is Black Friday still a thing? Online sales have been outpacing brick-and-mortar sales for years, resulting in shorter lines and less of a frenzy at stores on the day after Thanksgiving. Many stores have also gone online with deals to compliment in-person shopping. University of Delaware experts can comment on this and other topics related to the holiday shopping season and gift-buying behavior.


Andong Cheng: Can provide tips on what to prepare for during this unique holiday shopping season. Her research focuses on defining and identifying the picky consumer segment, and explores how pickiness impacts other judgments and decisions. She advises consumers to consider the phenomenon of double mental discounting, where shoppers experience a “mental accounting phenomenon” when offered promotional credit.





Jackie Silverman: Research examines several facets of judgment and decision making and consumer psychology. According to Silverman, there are many potential benefits of online shopping for consumers, including some unconventional approaches to gift giving this season.








Philip Gable: Can talk about the science behind the art of gift-giving that goes beyond the material exchange — emotional nuances that also can be applied to charitable work and philanthropy. He says that significance contributes to the happiness we experience in gift-giving.








Matthew McGranaghan: Studies the economics of consumer attention and the indirect effects of marketing interventions. He explains that there is a difference in how businesses are innovating and utilizing online retail methods to connect with consumers this holiday season.








Bintong Chen: Can discuss the systematic nature of supply chain issues. He recommends shoppers use major retailers like Amazon and Walmart, whose companies use their own shipping fleets to minimize disruptions.









Caroline Swift: Examines supply chain transparency and the interactions between regulation and business performance.






Connect with:
Jackie Silverman

Jackie Silverman

Assistant Professor, Marketing

Prof. Silverman's research examines several facets of judgment and decision making and consumer psychology.

Prosocial ActionsConsumer PsychologyMarketingDecision MakingJudgement
Matthew McGranaghan

Matthew McGranaghan

Assistant Professor, Marketing

Prof. McGranaghan studies the economics of consumer attention and the indirect effects of marketing interventions.

Business AdministrationNeuroscienceApplied EconomicsManagementMarketing
Bintong Chen

Bintong Chen

Professor, Business Administration; Director, Institute for Financial Services Analytics

Prof. Chen's cross-disciplinary expertise includes knowledge of both business management practices, data science, and systems engineering.

OptimizationMachine LearningGame TheoryBusiness LogisticsCustomer Service Management
Philip Gable

Philip Gable

Professor, Psychological and Brain Sciences

Prof. Gable has expertise in emotion and motivational science; our sense of time, and neuroscience

Emotional TheoryMotivationNeuroscienceSocial PsychologyAutism

You might also like...

Check out some other posts from University of Delaware

2 min

Understanding waterfowl movement and bird flu

Scores of waterfowl are currently on the move, and experts are worried they could further spread highly pathogenic avian influenza, commonly known as bird flu. But these flocks, which can number in the thousands and include Canada geese and snow geese, are of most concern around poultry houses, said University of Delaware’s Christopher Williams. The risk to humans and dogs getting bird flu from geese who inhabit their neighborhoods remains low, Williams said. Williams, a professor wildlife ecology in UD’s College of Agriculture and Natural Resources, explained why this is happening: • Smaller ducks such as blue-winged teal, larger ducks such as mallards, and larger geese like Canada geese and snow geese are heading north to their breeding grounds. • Waterfowl are a primary reservoir for avian influenza viruses, meaning they can harbor bird flu strains viruses, spread them, and in some cases show no signs of disease. They can shed the virus through their saliva, naval secretions, and feces. • Waterfowl serve as the primary vector of avian influenza to the U.S. poultry industry which has affected more than 8 million commercial and backyard chickens and turkeys that have been culled to keep the virus from spreading. “While we are worried about these flocks congregating near poultry houses, the risk of humans getting bird flu from waterfowl remains low,” Williams said. “Further, walking dogs around areas with geese flocks should pose little threat to dogs’ health as avian influenza is very rare in dogs.” Nevertheless, Williams cautions people and dogs to avoid touching sick birds or dead birds. A large segment of the Canada geese population are not migratory, Williams said. They will stick around the Mid-Atlantic year-round and tend to congregate and breed near grocery store parking lots, golf courses and neighborhoods. “Those birds are being drawn to needing two things. No. 1 is they need water including any natural pond or water containment area,” Williams said. “And all the geese species are herbivores, so No. 2 they eat grass. There are places that have both water and grass that will provide ideal nesting habitat for the geese and their chicks.” Reporters can connect with Williams by visiting his profile and clicking on the “contact” button.

1 min

Spring break could compound West Texas measles outbreak

Most Texas schools go on spring break this week, which could be a major issue compounding the ongoing measles outbreak in West Texas, said Jennifer Horney, an epidemiologist at the University of Delaware. The outbreak, which has grown to more than 200 cases and claimed the life of a child last week, is likely to continue to grow as new cases are identified in both surrounding communities as well as other states, Horney said. Horney, founding director of UD's epidemiology program, can also comment on vaccination of measles, which is one of the most highly contagious infectious diseases. • Through maintenance of vaccination coverage of greater than 90%, the U.S. was able to gain eradication status in 2000. • Although there have been sporadic cases, and even outbreaks, since then, worsening vaccine hesitancy has led to vaccination rates in some communities of 80% or lower. • According to data, of 20 outbreaks involving three or more cases reported in the last five years, 40% were in 2024. With outbreaks currently in at least nine states in the U.S., 2025 looks to be a very bad year for measles infections. Visit Horney's profile below and click on "contact" to arrange an interview.

1 min

Empowering young minds: Digital platform providing educational resources for children impacted by Russo-Ukrainian War

Digital platforms have emerged as powerful tools for people impacted by the Russo-Ukrainian War. One professor at the University of Delaware has, for over two years, provided reading resources specifically for the children whose lives have been forever changed by this conflict.  Roberta Michnick Golinkoff, the Unidel H. Rodney Sharp Chair and Professor at UD's College of Education and Human Development, has developed a website with free interactive e-books, games and other resources to Ukrainian children. A nationally known expert in childhood literacy, Golinkoff worked together with developers to stock the site, Stories with Clever Hedgehog, with materials in both Ukrainian and English. The multilingual platforms allows displaced families all over the world to engage in shared reading with their children, facilitate early literacy development and promote well-being during a time of stress. In addition to enhancing learning experiences, digital platforms provide an essential sense of community and connectivity for students isolated by conflict. Golinkoff, who has appeared in numerous national outlets including NPR, ABC News and The Conversation, is available for interviews on the site as well as literacy in general. Just click her profile to get in touch.

View all posts