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New Year's Resolutions: Why they fail and how we can stick to them

Jan 3, 2025

3 min

By now, most people have already made their New Year's resolutions and (hopefully) put them into practice. But most people — about 90% — give up on them within the first few weeks of the year. University of Delaware experts dig into the psychology behind why resolutions fail and offer a recipe for success.

The timing of New Year’s resolutions also isn’t always ideal. According to Philip Gable, professor in the Department of Psychological and Brain Sciences, a lack of commitment is one reason why many people fail to achieve their goals.

“New Year's resolutions sometimes lack in commitment,” he said. “It's just this time of year when people feel like they should make a resolution, as opposed to other times in the year when it's less common but maybe more meaningful, like if you get a doctor's report and realize you need to change that aspect of your life.”

In order to be part of the 10% of people who keep their New Year’s resolutions, Gable said to break down big goals into small, achievable steps.

“I think a lot of times with goals, people will commit to a very big goal and not realize the smaller steps they need to take to achieve that goal,” Gable said. “If we have too big of a goal, we get emotionally distressed when we can't do it, or we fail because we set too big of a goal. Or maybe we couldn't think through all of the elements required to meet that really big goal. So starting small gives us something achievable, and then that gives you a platform to go to the next thing.”

Naomi Sadeh, associate professor in the Department of Psychological and Brain Sciences at the University of Delaware, said that part of the reason it’s so hard to make long-term changes is that humans are wired to prioritize instant gratification over delayed rewards. In other words, when posed with an option, we tend to pick the easy choice with an immediate outcome to satisfy a need today instead of delaying gratification for a bigger reward — we splurge on items we don’t really need instead of saving money, order takeout instead of cooking a healthy meal, or binge-watch a TV show instead of going to the gym.

“With impulsivity and with breaking New Year's resolutions, often it's when people tend to opt for that sooner, smaller reward over the longer, bigger reward,” Sadeh said. “The sooner reward is really tempting, even if it's not as satisfying in the long run as the longer goal or bigger goal that you had.”

When people set goals, they tend to feel very motivated for a few days and falsely assume they’re committed to their goal. But as soon as that motivation wears off, they give up.

“There's potentially a mismatch in the timing of your goals,” said Rob West, interim chair and professor in the Department of Psychological and Brain Sciences. “Your goals are immediate, they're conscious, they're volitional. You have those in the moment, and they can be developed and abandoned quickly. But habits take a considerable amount of time and repetition.”

To connect directly with Gable, visit his profile and click on the connect button. Interviews with other researchers can be arranged by contacting UD's Media Relations department.

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Philip Gable

Professor, Psychological and Brain Sciences

Prof. Gable has expertise in emotion and motivational science; our sense of time, and neuroscience

Emotional TheoryMotivationNeuroscienceSocial PsychologyAutism

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Oct 26, 2026

1 min

Two years after the 2024 election, where does civil discourse stand?

Election season has brought the expected vicious political campaign ads, heated online disagreements and difficult dinner table conversations with family and friends. But the University of Delaware’s Timothy Shaffer says there’s still room for civil discourse. Shaffer, UD’s inaugural Stavros Niarchos Foundation (SNF) Chair of Civil Discourse, studies how people can engage across significant differences while maintaining the relationships and democratic institutions that make disagreement possible. As chair of UD's SNF Ithaca Initiative, Shaffer works with students, educators and civic leaders to develop and practice constructive engagement across differences. He can comment on the following through the lens of the first midterm election since the vitriolic 2024 general elections. • What has changed since 2024: How have the past two years affected the way Americans talk about politics, disagreement and democracy? • Polarization and dialogue: Is political disagreement itself the problem, or is the greater challenge engaging constructively across differences? • The role of disagreement: Why civil discourse doesn't require consensus and how listening to competing perspectives can strengthen democratic engagement. • Politics and personal relationships: How to navigate political differences with family, friends, neighbors and colleagues without letting disagreements become personal. • Social media and the 2026 election: How online environments shape political conversations, what Shaffer expects as Election Day approaches, and how people can engage more constructively across differences. To reach Shaffer and arrange an interview, visit his profile page and click on the "contact" button. Interested reporters can also send an email to MediaRelations@udel.edu.

Oct 21, 2026

1 min

Blood Clots Can Sideline Elite Athletes. Could Microrobots Offer a New Approach?

Blood clots have sidelined or ended the careers of several elite athletes, drawing attention to a potentially life-threatening condition. The University of Delaware's Sambeeta Das is part of a team that has developed tiny, magnetically guided robots that could offer a new approach to removing such blockages. The list of athletes affected by blood clots includes NBA champion Chris Bosh, whose career ended after recurring clots; tennis great Serena Williams, who survived two life-threatening pulmonary embolisms; San Antonio Spurs center Victor Wembanyama, who was shut down in February 2025 when deep vein thrombosis was discovered in his right shoulder; and Philadelphia Eagles quarterback Jalen Hurts, whose recent diagnosis of blood clots in his lungs has drawn national attention. In a published study, Das and her colleagues demonstrated that magnetic microrobots could mechanically break apart clusters of human liver cancer cells and clear them from narrow channels designed to model blood vessels. The robots used mechanical forces rather than drugs or chemicals to disperse the clusters. The research offers an early proof of concept for using microrobots to remove unwanted cellular material in confined spaces. Das can discuss how the technology works, its potential application to blood-clot removal, the challenges of targeting blockages inside the body, and what further research is needed to explore its use in patients. To contact Das and arrange an interview, visit her profile and click the “Contact” button. Reporters can also email MediaRelations@udel.edu.

Oct 20, 2026

2 min

From Baseball to Business: The Science of Team Success

The ingredients that create a World Series team often mirrors how units achieve success in business. How did they get there? The University of Delaware's Kyle Emich says the answer goes beyond assembling a roster of star players. Emich, a professor of management, says that how players combine their strengths, respond to opponents and create opportunities together can be just as important as individual talent. The same is true in business, where a collection of talented employees doesn’t automatically translate into a high-performing team, he said. One example is the approach that the 2026 Milwaukee Brewers’ took during their postseason run. Rather than relying exclusively on home runs and individual star power, the team created opportunities through a combination of speed, patience at the plate, timely hitting and pressure on opposing defenses. A stolen base, a walk or a defensive mistake might seem like a small event on its own, but the effects can build as players’ actions interact. These interactions matter, he says, because teams are not simply collections of individuals; their performance emerges from how people and their activities affect one another within a larger environment. The same is true in business as well as baseball. Businesses may recruit exceptional employees or invest in promising technologies such as artificial intelligence, yet fail to realize their potential if their processes, team structures and working practices don’t support those strengths. Emich can discuss: • Beyond Moneyball: What baseball’s emphasis on statistics and individual talent reveals about the limits of evaluating people in isolation. • Building better teams: How coordination, complementary strengths and the interaction among team members contribute to performance. • Strategy and competition: What baseball teams’ adjustments to opponents can teach business leaders about responding to competitors and changing conditions. • Technology and the future of work: Why adopting artificial intelligence or other new technologies is not enough without considering how people, processes and technology work together. To reach Emich directly and arrange an interview, visit his profile page and click on the "contact" button. Interested reporters can also send an email to MediaRelations@udel.edu.