Featured Post from University of Rochester

The Power of Refusal: Socially Conscious Boycotts and Corporate Accountability

Feb 26, 2025

1 min

David Primo


In today's world, information travels faster than you can say "Google it!" This hyper-connectivity means companies are more exposed than ever when it comes to taking stances or actions on social issues, And a boycott can be a force to reckon with. With social media as their megaphone, these retail boycott campaigns can quickly capture global attention, asking consumers not to spend money in stores or online for a day or even an extended period of time. It's an increasingly common dilemma for corporations and their bottom line.


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Says David Primo, professor of political science and business administration at the University of Rochester: “Companies need to figure out what they will take positions on, what they won’t take positions on, and then stand firm. Holding your finger to the political winds is not an effective way to run a company in a polarized world.”




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David Primo

David Primo

Ani and Mark Gabrellian Professor, Professor of Political Science and Business Administration

An expert in American politics; campaign finance; corporate political strategy, social responsibility & fiscal policy; & airline industry.

Airline IndustryAirline BusinessElection LawFederal Tax PolicyPolitical Gridlock

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