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Expert Insight: UGA Franklin College of Arts and Sciences' Marshall Shepherd was recently featured in Forbes Magazine

Nonprofit Launches Tool For User-Tailored Climate Solutions was published September 28, 2025

Oct 27, 2025

1 min

J. Marshall Shepherd

In a September article featured in Forbes, Marshall Shepherd reports on a new tool launched by Project Drawdown that aims to deliver personalized climate-action strategies to different users—including policymakers, businesses, and individuals.


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In the piece, he explains that the tool helps match context-specific emissions reduction or resilience options to the particular needs, geography, and capacities of the user, rather than prescribing one-size-fits-all solutions.


Shepherd also emphasizes that tools like this can help bridge the gap between climate science and real-world decision-making. He argues that equipping stakeholders with tailored pathways could accelerate uptake of effective interventions by making them more relevant, feasible, and compelling. Ultimately, Shepherd presents the new Drawdown resource as a promising model for democratizing access to climate solutions, enabling individuals and organizations to engage in strategies best suited to their specific circumstances.



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Dr. J. Marshall Shepherd is a leading international weather-climate expert and is the Georgia Athletic Association Distinguished Professor of Geography and Atmospheric Sciences at the University of Georgia. Dr. Shepherd was the 2013 President of American Meteorological Society (AMS), the nation’s largest and oldest professional/science society in the atmospheric and related sciences.


View his profile here


Dr. J. Marshall Shepherd is a leading international weather-climate expert and is the Georgia Athletic Association Distinguished Professor of Geography and Atmospheric Sciences at the University of Georgia.


He's available to speak with the media about this topic - simply click on his icon now to arrange an interview today.


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J. Marshall Shepherd

J. Marshall Shepherd

Georgia Athletic Association Distinguished Professor and Director, Atmospheric Sciences Program | Associate Dean

A leading International expert on weather and climate frequently called upon by the White House, Congress, and national media.

Hurricane and Tropical StormsClimateWeatherData AnalysisClimate Change

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