Featured Post from Baylor University

Giving with Purpose This Holiday Season

Baylor experts share five practical strategies to help donors support the causes they love with intention, confidence and lasting impact

Dec 3, 2025

2 min

James A. Roberts, Ph.D.


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As the season of giving draws near, many people are searching for meaningful ways to support the causes that matter most. From local food banks to global humanitarian organizations, charitable giving offers an opportunity to make a genuine difference – for the organization and for the donor.


Two Baylor University experts in consumer behavior and philanthropy – James A. Roberts, Ph.D., The Ben H. Williams Professor of Marketing in the Hankamer School of Business, and Andrew P. Hogue, Ph.D., associate dean in the Office of Engaged Learning and founder of Philanthropy and the Public Good program – share five practical strategies to help donors give with intention and impact.


Five ways to give more thoughtfully and effectively


1. Choose a cause that resonates with you

Begin by considering the issues that matter most –education, hunger, health care, the environment or another area close to your heart. Once you identify your passion, take time to research organizations working in that space. Look for transparency, measurable results and a strong record of directing funds to mission-focused programs.


“A helpful shortcut is to see whether a nonprofit receives repeat grants from charitable foundations,” Hogue said. “Those grants typically follow a rigorous evaluation process.”


2. Decide what you can comfortably give

Giving should feel fulfilling, not stressful. Roberts and Hogue recommend reviewing your household budget and determining an amount that fits comfortably. Even small donations can accumulate into meaningful support over time.


3. Consider how often you want to give

Think about whether a single contribution or ongoing support works best for you. Regular giving helps nonprofits plan ahead and maintain steady programming.


“Consistent donations allow charities to allocate resources more effectively throughout the year,” Hogue said.


4. Automate your contributions

Setting up recurring gifts through your bank or directly with a nonprofit keeps your generosity on track with minimal effort. Automatic withdrawals ensure reliability for the organization and ease for the donor.


“It’s a simple way to make sure you don’t forget to give,” Roberts said, “and it provides charities with predictable support.”


5. Offer your time and talent if money is tight

Financial support is just one form of generosity. Time, skills and personal networks can be equally valuable.


“Donating your time and skills can be just as impactful,” Roberts said. “Whether you’re mentoring, sorting donations or helping at events, your presence matters.”


Hogue added that giving enriches both the recipient and the giver: “Charitable giving is about making a difference in others’ lives while adding purpose and connection to your own.” His advice: start small, stay consistent and simply take the first step.


“Giving is deeply rewarding,” Hogue said. “And as you grow in your generosity, keep a beginner’s mindset – there is always room to improve how we steward the resources entrusted to us.”


Looking to know more or arrange an interview? Simply click on the expert's icon below or contact: Shelby Cefaratti-Bertin today.

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James A. Roberts, Ph.D.

James A. Roberts, Ph.D.

The Ben H. Williams Professor of Marketing

Nationally recognized expert on the impact of consumer attitudes on well-being, including the effect of smartphone & social media use.

Consumer Behavior and CultureSmartphone Usage and ImpactImpacts of Materialism and Buying

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