April 1st is the one day we all expect to be fooled. Scammers are counting on the other 364

Apr 1, 2026

12 min

Sue Pimento

Breaking News: Free Cruise for All Retirees!


Congratulations!!!


If you are reading this, you have just been chosen for a luxury Caribbean cruise, a $5,000 shopping spree, and a lifetime supply of… well, something vaguely exciting.


All you need to do is: Click this link, enter your banking info, confirm your SIN, and maybe your childhood pet's name for good measure. Still reading?  Good. Because if that opening gave you even the tiniest thrill, the little flutter of wait, really? You've just experienced exactly what scammers are counting on.


APRIL FOOL'S!!!


And also: welcome to the world of phishing. Population: way too many of us.


Phishing vs. Fishing: A Retirement Skill You Didn't Know You Needed


There are two kinds of fishing in retirement.  One involves a dock, a thermos of good coffee, and no deadlines at all. The fish might or might not cooperate. That's fine. That's the whole point.


The other scenario involves someone trying to steal your identity by congratulating you on a cruise you never booked, a prize you never won, and a windfall that demands your banking details, your SIN, and, just for fun, the name of your first pet. (Buttons. It's always Buttons.)


Let's make sure you're fluent in the first kind and bulletproof against the second.


Fraud Doesn't Just Happen to Fools


Here's something important to say aloud before we proceed. Fraud isn't caused by people being careless, gullible, or old. It is orchestrated by professionals whose full-time job is to manipulate human behaviour under pressure. There is a clear difference between these two, and how we discuss fraud influences whether victims come forward or stay silent out of shame.


This issue is more significant than most realize. Canadians lost over $638 million to fraud in 2024, an increase from $578 million the previous year, according to the Canadian Anti-Fraud Centre. However, that figure only tells part of the story. The CAFC estimates that just 5 to 10 percent of total fraud losses are ever reported. Think about that for a moment. The number we see is already staggering, and the real total is almost certainly ten times higher.


Seniors make up a disproportionate share of those losses, especially in investment fraud, romance scams, and the grandparent scam. But here's the part the statistics don't show: fraud is improving at its craft. These aren't the poorly written emails of 2005. Today's scams are refined, patient, and psychologically targeted. They're designed to create urgency, confusion, and fear — aiming to override careful thinking precisely when it's needed most.


So let's talk about what that actually looks like.


A Very Personal Fraud Story That Will Stay With You


A family reached out to me recently, after reading one of my earlier posts on fraud and seniors. Their father had been the victim of a prolonged scam, one that unfolded over months and caused significant financial damage. They only found out after he passed away.


Three things about this story stopped me cold.


First, their father kept meticulous records. He journaled every interaction, every step, every decision. There was essentially a play-by-play account of how he became entangled and how difficult it became to find a way out.


Second, he was an intensely private person. Not a single family member knew any of it was happening while it was happening.


Third, he was a chartered professional accountant. Decades of financial training, discipline, and experience. Someone who understood numbers, risk, and how money moves better than most people ever will.


And still. Under the right conditions, with the right psychological pressure applied at the right moments, he was drawn in.


That is not a story about a foolish man. That is a story about how sophisticated fraud has become. And it is a story that is playing out in living rooms and email inboxes across this country every single day.


Why Seniors Are Targeted (And It's Not What You Think)


Scammers don't just go after older adults because they think we're naive. They go after us because we have assets. Savings. Home equity. Good credit. Pension income that actually shows up every month. We're not easy targets; we're valuable ones.


They also go after us because retirement can come with conditions that fraud is specifically designed to exploit: financial anxiety about making savings last, changes in how we process decisions under pressure, and, for many, reduced opportunities to run something by a trusted person before acting. Social isolation is not a character flaw. It is a vulnerability, and the people running these operations know exactly how to use it.


The Scams You Actually Need to Know About


The Grandparent Scam. You get a call. It's your grandchild. They're in trouble, arrested, in an accident, stranded, and they need money right now. Please don't tell Mom and Dad. The caller may not even sound exactly right, but panic has a way of filling in the gaps. Sometimes a fake lawyer or police officer jumps on the line to add credibility. The script is designed to bypass your rational brain and go straight for your heart. If this ever happens: hang up. Call your grandchild directly on a number you already have. Every time.


The CRA Impersonation Call. This one is especially popular at tax time.  An official-sounding voice informs you that you owe back taxes and if you don't pay immediately via e-transfer or gift cards, a warrant will be issued for your arrest. The Canada Revenue Agency does not call you out of the blue demanding gift cards. Full stop. If you're ever unsure, hang up and call the CRA directly as 1-800-959-8281.


The Romance Scam. Someone finds you online, charming, attentive, almost too good to be true. Weeks or months in, a crisis emerges. Could you help, just this once? These scams are emotionally brutal and financially devastating. If an online relationship moves unusually fast and a financial request follows, that's not love. That's a script.


The Investment Opportunity. Guaranteed returns. Exclusive access. Limited time. These words belong together the way "healthy" and "deep-fried" don't. Legitimate investments don't come with countdown clocks.


Phishing Emails and Texts. These mimic your bank, Canada Post, Service Canada, Amazon, and anything you'd recognize. They look almost right. The email address is a little off. The link goes somewhere slightly wrong. They want you to click, to enter information, to act now before something bad happens. The urgency is the tell.


No Shame. Seriously. None.  If this has happened to you, or someone you love, please hear this: falling for a scam does not mean you are getting old, losing it, or slipping cognitively. It means you are human and were placed under carefully engineered psychological pressure by someone who practices this for a living. That is it. The end.


And if you need a reminder that this crosses every age and profession, consider the case of a retired district court judge who lost the equivalent of over $100,000 to a digital arrest scam. Fraudsters called claiming his phone number was linked to a trafficking investigation. Despite decades on the bench watching deception unfold in real time, fear and intimidation did what all that professional knowledge could not protect against. A judge. Still got hooked. That is what these scams do when they are built well. (Source: Devdiscourse)


RCMP Sergeant Guy Paul Larocque of the Canadian Anti-Fraud Centre puts it plainly: "Fraudsters are professional salespeople who work a target until they close the deal and get their money." That framing matters. You would not blame yourself for being sold something by a skilled salesperson operating under false pretenses. This is no different.


The embarrassment is real and completely understandable. However, it does not fairly reflect what occurred. The CAFC has pointed out that many individuals feel ashamed of being victims of fraud and hesitate to report it, but every report helps break up fraud schemes and protect others. Reporting to the Royal Canadian Mounted Police is not a sign of failure; it is a vital way to safeguard the next person.


A Word to Family Members re: Fraud: Drop It Like It's Hot


If someone you care about has been scammed, put down whatever you are holding, take a breath, and read this carefully.


Do not scold them. Do not lecture them. Do not "grandsplain" them into the ground.


Grandsplaining, for the uninitiated, is mansplaining for the aged, and it is just as unwelcome. Nobody needs a slow, patient, thoroughly detailed breakdown of everything they should have done differently while they sit there wishing the floor would open up and swallow them whole. They already know. They feel terrible. They have probably been replaying every moment of it since it happened, asking themselves how they missed it, why they trusted it, and what they were thinking.  What they do not need is you asking those same questions out loud.


Your role at this moment isn't to be the smartest person in the room. It's not to claim you would never have fallen for something like this. And it's certainly not to start a sentence with "well, I always said you should..." because if you finish that sentence, you're on your own.


Your job is to be kind. Full stop.


Help them contact the bank. Sit with them while they file the report. Make the tea. Handle the phone call they are too rattled to make. Be the calm in the room. That is what love looks like in a crisis, and this is a crisis.


Now here is the part where the tables turn, so pay attention. Scammers are not ageist. They are not sitting in a room somewhere saying, "Let's only go after the over-65s today." They go after anyone with money, a phone, and a moment of distraction. Which means they go after everyone. Your inbox is not immune. Your judgment under pressure is not immune. Your "I would never fall for that" confidence is, frankly, exactly the kind of thing scammers count on.


Fraud can happen to anyone, and sharing your experience with others, whether or not money was lost, can help prevent them from being victimized by the same or a similar fraud. Nobody is too sharp, too young, or too digitally savvy to be targeted. The call is coming for all of us eventually.
So when it comes for you, and you call your mother in a panic, wouldn't you rather she answer with warmth instead of a very long "I told you so"?


Be nice to her now. Consider it an investment.


One day, she might be the one sitting you down for "the talk." And at that point, the only appropriate response is to make the tea and keep your opinions to yourself.


What the Experts Say: Practical Tips to Stop Fraud


In my book "Your Retirement Reset" (ECW Press: Now available for Pre-Order here), I cover the topic of fraud and scams." I wanted to address this issue in depth because fraud prevention is not a footnote in retirement planning. It belongs front and center. Here is an excerpt of Chapter 9 of the book:


"Remember the old saying, 'Nothing ever comes free'? While it is hard for many seasoned Canadians not to trust a caller, unfortunately, that's the way of the world today. Here are some tips for protecting yourself.


Be skeptical. Be wary of unsolicited phone calls, emails, or messages, especially those asking for personal information or money.


Don't take their word for it. Ask the person for their details. If they say they are calling from your bank, get their name and branch number and call your bank for verification. If the message is in an email, contact the institution identified in the email. Do not respond right away, ever.


Don't share personal information. Never share personal, financial, or health information with unknown individuals or organizations.


Consult trusted individuals. Discuss suspicious offers or communications with family members, friends, or trusted advisors. This is especially important if you are asked to donate to a charity or make any kind of financial investment.


Use technology wisely. Install antivirus software, create strong passwords, and stay alert to phishing tactics such as harmful links in texts or emails. Use the block feature on your phone to cut off repeat callers you suspect are fraud artists.


Work closely with your financial institution. Ask your bank to send alerts for any unusual activity on your account. Review your statements every month and report unauthorized transactions immediately.


Report suspicious activity. If you suspect a scam has targeted you, contact the police.


Stay informed. Keep up to date on prevalent scams aimed at older adults. A quick Google search on any unsolicited information request can often tell you whether it has already been flagged. These scams are frequently reported to authorities and featured in the media and on consumer advocacy websites."


How to Stay Off the Hook When It Comes to Fraud


A little friction can be helpful. Scammers depend on speed, on you reacting before you think. The best thing you can do is slow down. Avoid clicking links in unexpected messages; instead, go directly to the company's website by typing it yourself. Call back on a number you find independently, not one provided in the suspicious message. Check email addresses carefully, as a transposed letter can sometimes be all it takes. Keep your devices updated, since those updates fix real vulnerabilities.


Discuss these topics openly. With your kids, friends, book club, or the person behind you in the coffee line. Scams flourish in silence and shame. Talking honestly is one of our strongest protections.

In retirement, urgency belongs in spin class. Not your inbox.


What to Do If You Took the Bait


No judgment here. These scams are truly sophisticated. Smart, experienced, financially educated people fall for them, as we've just established. If you think you've been scammed, stop engaging immediately, change your passwords, contact your bank to flag or freeze your account, run a security scan on your device, and report it to the Canadian Anti-Fraud Centre at 1-888-495-8501.


Reporting matters even if you cannot recover the money. It protects the next person in line. Think of it as cutting the line before the fish swims off with your whole tackle box.


3 Things Worth Setting Up This Week to Protect Yourself from Fraud


These take 20 minutes and quietly protect you around the clock.


Two-factor authentication (2FA) adds a second verification step. It's usually a text code. And it helps ensure that a stolen password alone won't give access to your accounts.


Credit Card controls allow you to lock and unlock your debit or credit card instantly through your bank's app, so if something seems suspicious, you can freeze it within seconds.


Real-time alerts enable you to set notifications for any transaction over a threshold you specify, so if someone is spending your money, you are informed immediately, rather than finding out at the end of the month when the damage is already done.


Don't Get Hooked by Fraud.  Retirement should be about freedom. The freedom to fish from a proper dock, travel somewhere warm, and spend your money on things that truly bring you happiness. It's not meant to involve fake urgency, suspicious links, or people who want your SIN and the name of your childhood cat.


We Need to Do More to Protect Seniors


The fraud prevention system in this country, to be frank, hasn't kept pace with the rise of fraud itself. That gap is real, it's growing, and it needs more attention than it currently gets. Meanwhile, the best we can do is stay informed, keep in touch with trusted people, and not let embarrassment prevent us from seeking help or reporting what happened.


You worked hard for what you have. You deserve to enjoy it without looking over your shoulder.


So enjoy the lake. Take the cruise — a real one that you booked yourself. Spend wisely, live well, and protect what's yours.


And if anyone ever tells you that you've won something you never entered?


Smile. Wish them a Happy April Fool's.


Then hang up.


Have a scam story, a close call, or thoughts on what fraud prevention is getting right or getting wrong? I would love to hear from you. Drop it in the comments or send me a note. This is exactly the kind of conversation we should all be having, and the more real experiences we share, the better equipped we all are to protect each other.


Sue


Don't Retire…ReWire!


My Book is Now Available for Pre-Order

If this message speaks to you, or to someone you love, I hope you will pre-order a copy of Your Retirement Reset.


Available September 8, 2026. Here's the link.  And if you love supporting Canadian booksellers, please also check with your local independent bookstore. Most can easily order it for you.



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Sue Pimento

Sue Pimento

Founder | CEO

Writer, author & presenter focused on financial literacy and retirement strategies. I advocate for the health, wealth & purpose for retirees

Public speaking & trainingFitness and WellnessBankingPension ReformInterest Rates
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Why the retirement plan that worked for your parents is failing millions of Canadians featured image

4 min

Why the retirement plan that worked for your parents is failing millions of Canadians

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When Two Retirements Collide featured image

8 min

When Two Retirements Collide

All this talk lately about Trump and Carney squaring off has made me reflect on matters closer to home. My living room has never quite reached the level of a televised leaders’ debate, but retirement has a way of turning minor domestic disagreements into full parliamentary sessions. And unlike politicians, you can’t call a recess and fly to Florida. For years, we’ve been sold a lovely picture of retirement. The alarm clock disappears. The kids have finally stopped treating your house like a storage locker. There are leisurely breakfasts, travel, golf, grandchildren, and coffee on the patio on a Tuesday morning simply because you can. And there is your spouse. Every. Single. Day. For many couples, this is wonderful. Even in the happiest relationships, though, somewhere around the third consecutive Tuesday morning together, a thought may quietly surface: Have you always chewed like that? We spend years trying to figure out whether we have enough money to retire. We calculate pensions, RRSPs, CPP, home equity, and how long our savings might last. We consult financial planners and make budgets. Some of us even build colour-coded spreadsheets, which I think is taking things a little far (just saying). Far fewer couples spend time figuring out how they will retire together, and that’s a different calculation altogether. Two Retirement Plans before One During our working years, most couples have something that retirement quietly removes: separation. You go to work. I go to work. You have your colleagues, routines, frustrations, and responsibilities, and I have mine. We leave each other in the morning, collect a day’s worth of stories, and come home with something to talk about. Retirement can fold two fairly independent lives into the same house and the same calendar, usually by the first Monday. Research backs this up. A German study of 2,117 couples, drawing on more than 30 years of national survey data, found that on average both partners grew more satisfied with life around retirement. The changes were also highly correlated within couples, so when one partner’s satisfaction slipped, the other’s tended to slip right along with it (Weber et al., 2021). Your retirement becomes my retirement, whether I applied for the position or not. Then come the expectations. One person has been dreaming of travelling for 20 years. The other would happily never set foot in an airport again. One wants to move, and one wants to stay. One wants to golf four days a week. The other thought retirement meant finally doing things together. One wants to help the kids financially. The other believes the kids are 43 and it may be time they gave adulthood a whirl. Even the timing can cause friction. One of you retires in June, the other has three years left before the pension kicks in, and suddenly someone is home all day reorganizing the spice drawer. Research on how couples make retirement decisions suggests that the way the call gets made, and whether both people feel they had a say, shapes how satisfied they are with retirement afterward (Szinovacz & Davey, 2005). The relationship you bring into retirement also comes along for the ride. Old patterns of closeness and conflict travel with you like carry-on luggage, and retirement simply changes the scenery around them (Davey & Szinovacz, 2004). That makes me wonder whether every couple needs two retirement plans before they have one. What does your retirement look like? What does mine look like? Where do they overlap? Those questions may matter more than whether we can afford the Viking cruise. And Then There’s Money Of course there is. Money has always had an extraordinary ability to walk into a perfectly pleasant conversation and leave with a baseball bat. In retirement it gets even more emotionally charged, because our financial psychology shifts. During our working years, another paycheque is always coming. In retirement, many of us start drawing down assets we spent decades building, which can feel completely sensible to one spouse and mildly terrifying to the other. This is where FORO, Fear of Running Out, can pull up a chair at breakfast. One partner sees $800,000 as security. The other sees the same $800,000 as a number that can only get smaller. Suddenly a $12,000 trip to Italy is carrying a lot of luggage: safety, control, mortality, and whether 93-year-old you might someday need that money. Then health can change the equation again. A spouse gets sick. Mobility changes. One person becomes a caregiver, and independence starts to slip away. Retirement plans that once looked beautifully aligned suddenly don’t, and that is a lot of change for any relationship to absorb. Apparently, Fighting Isn’t Necessarily Bad Three very different thinkers have helped me rethink the whole subject: an ancient Chinese general, a modern conflict facilitator, and a psychologist with a lab full of arguing couples. Sun Tzu’s The Art of War is about military strategy, yet one of its most enduring ideas travels surprisingly well into marriage: understand the situation, understand the other person, and don’t waste resources on battles that don’t need to be fought. Priya Parker comes at conflict from almost the opposite direction in her new book, The Art of Fighting (2026). Her work explores how conflict can strengthen relationships when people engage with it well. She calls this idea “healthy heat.” Some difficult conversations need enough heat to burn through to what actually matters. Then there is psychologist John Gottman, who studied couples over time and found something I love: happy couples don’t all fight the same way (Gottman, 1993). His research identified three stable types. Validators calmly talk their disagreements through. Avoiders would much prefer to change the subject. Volatile couples argue loudly and passionately and keep their marriages intact anyway. The couples headed for trouble were the hostile ones, along with the ones who had quietly checked out. So you and I don’t have to argue like the nice couple down the street. They look exhausted and bored, to be frank. What seems to matter is whether we can disagree and still hold on to respect, affection, and the sense that we are on the same side. That calls for something to sit beside the retirement financial plan. The Retirement Rules of Engagement 1. Figure out what you’re really fighting about. Before digging in your heels, ask why this matters so much to each of you. The argument about selling the house may really be about losing independence. A fight over spending can be tangled up with FORO. Too much golf might be about purpose for one person and loneliness for the other. And the argument about money may have very little to do with the actual numbers. Once the real issue is on the table, at least you’re having the right argument. 2. Choose your battles. Sun Tzu would make an excellent retirement consultant. Some things matter enormously, and others really don’t. If your spouse has loaded the dishwasher incorrectly for 37 years and everyone is still alive, victory may no longer be strategically important. 3. Keep the heat healthy. Disagreement has a place in a strong relationship. Parker’s idea of healthy heat gives us permission to have uncomfortable conversations without treating the discomfort as proof that the relationship is in trouble. Say the difficult thing. Ask the awkward question. Then stay curious about the answer. 4. Remember who is sitting across from you. This is the person you chose to build a life with. Opposing counsel bills by the hour. Gottman’s research is especially useful here, because hostility and emotional disengagement are the real warning signs. Anger passes. Contempt has a nasty habit of moving into the spare room. 5. Build some mine, yours, and ours. Two people don’t need to become one organism to have a good retirement. Separate interests, friendships, and activities give each partner purpose and independence, plus fresh material for dinner conversation. Then build the shared things on purpose too: travel, grandchildren, exercise, volunteering, cottage time, date nights, or whatever makes retirement feel like ours. A little absence can still make the heart grow fonder. 6. Know when you’re stuck. If you keep having the same argument, if conversations regularly turn hostile or contemptuous, or if one of you has simply stopped engaging, outside help may be worth it. A couples therapist can untangle relationship patterns. A financial planner can put real numbers around money fears. A retirement coach can help when identity and purpose are causing friction. Sometimes the most useful person at the kitchen table is the third one. What About Grey Divorce? Grey divorce is worth a few minutes here, because ending a marriage later in life is especially hard to recover from financially, and it ripples through the whole family, right down to the grandchildren who now spend Christmas in two places. The Canadian story, however, is less dramatic than the headlines suggest, partly because so many of those headlines are American. In the United States, adults 50 and older made up 8% of all divorces in 1990 and nearly 40% in the latest figures, and their divorce rate doubled between 1990 and 2010 before levelling off (Westrick-Payne & Brown, 2024). Canada never had that boom. Statistics Canada reports that the divorce rate among Canadians aged 50 and older rose 26% between 1991 and 2006, from 4.2 to 5.3 divorces per 1,000 married people, and has since remained relatively stable (Statistics Canada, 2022). Grey divorce remains considerably less common here than divorce among younger adults, so if you’ve read that it has doubled, you were reading about Americans. Still, divorce at 65 is financially different from divorce at 35. There are fewer working years to rebuild. One household becomes two. Housing, retirement income, pensions, estate plans, and family relationships can all take a hit, and women tend to feel it most. A Statistics Canada study that tracked Canadians from their mid-50s into their 70s found that divorced women kept about 70% of their family income, compared with about 87% for women who stayed married (Mehdi, 2023). The study concluded that divorce lowers living standards in retirement more than the death of a spouse does. Till Death Do Us Part Is Longer Than It Used to Be A couple retiring in their 60s could easily have another 20 or 30 years together. That’s an extraordinary gift. It’s also a very long time to argue over the thermostat. Our health will change, our finances may shift, and our interests will wander off in directions neither of us saw coming. The people we were when we walked away from our careers won’t necessarily be the people we are at 75, 80, or 90, so our relationships need room to grow with us. So pick the battles worth fighting, bring a little healthy heat to the ones that matter, and concede the rest, especially the dishwasher. Thirty years of retirement works out to more than 1,500 Tuesdays together. It would be a shame to spend them arguing about the forks. Don’t retire. ReWire. Sue P.S. Retiring solo? Don’t get too comfortable. Many of the same issues show up with adult children, friends, and family, along with everyone’s sudden assumption that you now have all kinds of free time. I’ll tackle that one in two weeks. My Book is Available for Order: I hope you will consider ordering a copy of Your Retirement Reset for yourself, a friend, or someone you love. Published by ECW Press and is available through Indigo or Amazon and McNally Robinson. If you like supporting Canadian booksellers, check with your local independent bookstore too. Most can order it.

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