Featured Post from University of Delaware

Gritty like his city: How the Philadelphia Flyers' mascot went from punchline to sensation

May 6, 2026

2 min

How did Gritty, the fluffy, orange, menacing whatchamacallit that backs the Philadelphia Flyers, go from a punchline when he was rolled out in 2018 to one of sports' most well-known and beloved mascots? The University of Delaware's Matt Robinson took a shot, and scored, with some answers.

Robinson, a professor of sport management at UD's Lerner College of Business & Economics, said Gritty embodies the tough attitude that Philadelphia is known for. Also, some of his bizarre features and personality traits go straight to the heart of the demeanor and history of the Flyers, who are currently battling their way through the NHL playoffs. Those are among the ingredients that go into marketing and launching a successful mascot.

Robinson can discuss the following:

• Why some mascots take off and others flop. After his launch, Gritty was ridiculed as a concept on late night TV and "Saturday Night Live." But he was still garnering billions of views on social media and millions in earned media for the franchise. The Flyers kept pushing the concept despite its early unpopularity, which led to his eventual success. "Any public relations is good public relations," Robinson said.

• Mascots need to be authentic. Gritty embodies the team he represents and the city that team plays in. Robinson noted Philadelphia's "grit" and love of players who play hard, like the Broad Street Bullies – the nasty group of Flyers' players who led the team to two Stanley Cup wins in the 1970s.

• The best mascots transcend sports. Robinson pointed to the film and character "Rocky," whose statue sits in the front of the city's Art Museum, as well as the city's reputation as one with a bit of an edge. "We're the ones who threw snowballs at Santa Claus," Robinson said, referring to the infamous 1968 incident when Philadelphia Eagles fans pelted Kris Kringle from the stands.

• Players and coaches come and go, but the mascot stays the same. Mascots can be part of ticket sales and community engagement in the offseason, when players may not be in the city or moving to another via free agency.

• Mascots offer an attachment point for fans that is not sport related. Kids respond to mascots and, from there, connection with the team, players and the sport can grow.

To contact Robinson directly for an interview, visit his profile and click on the "contact" button. Interested reporters can also email MediaRelations@udel.edu.

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Matthew Robinson

Professor, Sport Management

Prof. Robinson is an expert on international sport development.

CoachingSports as a Diplomatic ToolInternational Sports GovernanceU.S. Sports ModelOlympics

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Sep 3, 2026

1 min

Why Dolly Parton’s intersectional philanthropy keeps making headlines

Dolly Parton’s generosity keeps showing up in the news because it feels both big and deeply personal. Her charitable work, especially around literacy, education and community support, connects to real-life needs that people understand right away, all while being a big part of her own intersectional identity. That makes her philanthropy easy to notice and even easier to care about. Jennifer Naccarelli is chair of the Department of Women & Gender Studies here at the University of Delaware and the founding director of the Center for Study & Prevention of Gender Based Violence. On Dolly Parton's passing she said: "In practice, Dolly Parton's life is a case study in intersectionality: the various social identities that she encompassed and her interactions with various social structures led to her unique perspectives, lifelong commitments and magnificent catalog. While not an political activist, and hesitant to call herself a feminist, her work and religious identity informed her contributions to so many communities. She was an ally before that term entered the vernacular. It is truly a loss of a model human and great talent." To speak with Naccarelli about Parton and other feminist icons, email mediarelations@udel.edu.

Aug 27, 2026

2 min

Disaster Response Expert: How Flood Evacuations Impact Vulnerable Families, Infants and Companion Animals

When disasters strike, evacuation decisions can be complicated by factors that emergency planners may not always anticipate — including the needs of pets, infants and other vulnerable members of a household. University of Delaware disaster researcher Sarah DeYoung studies how people make decisions during disasters and how emergency planning can better account for the needs of families and their companion animals. Her expertise includes evacuation decision-making, companion animals in disasters, infant feeding in emergencies and maternal and child well-being during disasters. DeYoung's research is particularly relevant as communities around the world respond to natural disasters, including the devastating flooding currently affecting Nepal. DeYoung has conducted field research following 13 disasters, including the 2015 Gorkha earthquake in Nepal, where she studied maternal and infant health and feeding in the aftermath of the disaster. She says that pets can significantly influence evacuation decisions. People may delay or avoid evacuation if they cannot bring their animals with them, while others may return to dangerous areas to retrieve pets. Her work examines how emergency managers can better incorporate animals into evacuation and sheltering plans. She also studies the particular challenges facing mothers and infants during disasters, including access to food, infant feeding, shelter and other basic necessities. Topics she can discuss include: • How pets influence evacuation decisions • Challenges of evacuating and sheltering with companion animals • How emergency planners can better account for pets and families • Emergency warnings and evacuation decision making • The needs of mothers and infants during disasters • Infant feeding and access to basic necessities during disaster recovery • How disasters affect vulnerable populations and family well-being To reach DeYoung directly and arrange an interview, visit her profile and click on the "contact" button. Interested reporters can also send an email to MediaRelations@udel.edu.

Aug 26, 2026

1 min

How Trade Wars Are Reshaping Fashion and Apparel

Trade disputes and tariffs have become an increasingly common part of the global economic landscape, with the fashion and apparel industry often caught in the crossfire. University of Delaware professor Sheng Lu can explain how these disruptions reshape sourcing decisions, supply chains, prices and the products ultimately available to consumers. Lu can discuss: • How new tariffs, including those on Canadian jackets and wool products, could affect consumers, fashion companies and apparel supply chains. • How tariffs can affect apparel prices and product availability for U.S. consumers. • Why fashion and apparel supply chains are particularly vulnerable to trade policy changes. • The impact of trade disputes on fashion companies and retailers in the U.S. and abroad. • What previous trade disputes can tell us about the potential consequences of tariffs. To arrange an interview, visit Lu's profile and click on the “contact” button. Interested reporters can also email MediaRelations@udel.edu.