2 min
Fewer Essays, Fiercer Odds: The New College Application Math
A growing number of top colleges — including Tulane, Washington University in St. Louis, and UNC Chapel Hill — are trimming or eliminating supplemental essays, citing student stress and the rise of AI-assisted writing that makes it harder to tell who actually wrote an application. But the shift comes with a catch: fewer barriers to applying tend to mean more applications and lower admit rates. The Wall Street Journal explored the trend, and pointed to Texas Christian University as a case study already living the tradeoff. Heath Einstein is Vice Provost for Enrollment at Texas Christian University, now in his 13th year at TCU after previously serving as dean of admission and director of freshman admission. With more than two decades in admission and college counseling, he is a frequent speaker at national conferences and a voting delegate to the National Association for College Admission Counseling's Assembly, the governing body that sets national admissions-practice standards. He has chaired Texas ACAC's Government Relations and Advancement committees, received the association's Founders' Award, and served as Board Chair of ACCEPT: Admissions Community Cultivating Equity and Peace Today. His expertise spans cultural humility, shared governance, crisis management, staff development, and data analytics. Einstein was recently featured in The Wall Street Journal article “Colleges Juice Application Numbers by Letting Students Write Fewer Essays” by Roshan Fernandez (July 10, 2026), which examines how cutting supplemental essays is reshaping admissions strategy nationally. “TCU said responses to the questions it cut—about its values and inclusivity—lacked originality. ‘You still see a narrowing to the mean,’ said Heath Einstein, vice provost of enrollment management. ‘Students are still going to respond in ways that they think we want to hear.’ Einstein said the school's aim in expanding application numbers is simply to increase enrollment, not lower its admit rate.” Einstein is available to speak with media on college admissions strategy, the impact of AI on application review, supplemental essays and holistic review, enrollment management, and higher-education leadership through crisis and change — all live issues as the 2026-27 application cycle takes shape. To arrange an interview or request a comment, click through to Heath Einstein's profile below.





