The psychology behind our connections to celebrities we’ve never met

Georgia Southern researcher Joshua L. Williams examines celebrity worship, one-sided connections with celebrities and the psychology behind intense fan loyalty.

Sep 4, 2026

3 min


Fans do more than follow celebrities. They defend them, imitate them, buy what they promote and sometimes feel personally betrayed by people they have never met or interacted with directly.


Joshua L. Williams, Ph.D., Professor and Chair of the Department of Criminal Justice & Criminology at Georgia Southern University, studies what drives these one-sided connections—and why celebrity admiration becomes much more intense, personal and emotionally consuming for some people than for others.


His research examines parasocial relationships, narcissism, emotional regulation, conspiratorial thinking, materialism and the sense of similarity fans may feel with a favourite celebrity. It offers a more informed way to understand modern “stan” culture without simply dismissing it as irrational, obsessive or harmless entertainment.


View and Connect with Dr. Williams




Why Fans Feel They Know a Celebrity


Social media gives fans an almost constant view into the lives of actors, musicians, athletes and influencers. That access can create the feeling of a personal relationship, even though the celebrity may not know the fan exists.


Williams studies the line between ordinary admiration and attachment that becomes more emotionally consuming. His work can help explain why fans become invested in celebrity relationships, why criticism of a favourite public figure can feel personal and why setting boundaries sometimes turns an audience against its idol.


In a recent study, Williams and his colleagues found associations among celebrity worship, vulnerable narcissism and commitment to parasocial relationships. The findings suggest that, for some people, the feeling of having a relationship with a celebrity may help make the attachment more powerful.


Featured Research


Vulnerable Narcissism and Celebrity Worship: The Mediating and Moderating Role of Commitment to Parasocial Relationships


Stories to Explore


  • Why celebrity breakups feel personal to millions of strangers
  • When setting boundaries turns fans against their idol
  • Are parasocial relationships replacing real-world connections?




When Fame Becomes a Source of Truth


Celebrities now speak directly to enormous audiences about politics, health, science and social issues. Fans may already see them as authentic or trustworthy, making it harder to separate the message from the person delivering it.


Williams’ research examines celebrity worship alongside conspiratorial thinking, pseudoscientific beliefs and perceptions of authenticity. He can provide context on why fans sometimes defend unsupported claims, overlook contradictions or treat criticism of a celebrity as an attack on themselves.


One of his studies explored celebrity worship alongside authenticity, perceived “realness,” narcissism and conspiratorial ideation. The findings point to a complicated mix of personality, identity and belief rather than one simple explanation for celebrity attachment.


Featured Research


Complex Correlates of Celebrity Worship: Authenticity, Conspiratorial Ideation, Narcissism and Realness


Stories to Explore


  • Why celebrity health claims can be so persuasive
  • What happens when fact-checking collides with fandom?
  • Can celebrity loyalty influence political beliefs?




Why We Buy, Dress and Act Like the Famous


Celebrity influence extends beyond opinions. Fans wear the clothes, buy the products and adopt the language, routines and appearance of the people they admire.


Williams has studied how celebrity worship relates to materialism, narcissism and perceived similarity with a favourite celebrity. His research found that feeling similar to a celebrity was associated with stronger celebrity worship, while certain forms of narcissism were associated with materialism.


The findings help explain why endorsements, merchandise and celebrity-inspired trends can feel personal rather than purely commercial.


Featured Research


Celebrity Worship and Materialism: A Focus on Narcissism and Perceived Similarity With a Celebrity


His collaborative research has also examined Dark Triad personality traits, emotional regulation and problematic celebrity attachment.


Stories to Explore


  • Why fans want to look like their favourite celebrities
  • Does feeling similar to a celebrity make us more loyal?
  • Why celebrity merchandise feels like more than a purchase




Looking Beyond “Obsessed Fans”


Celebrity worship is often treated as either harmless entertainment or evidence that a fan has gone too far. Williams’ research shows there is a much wider and more interesting space between those extremes.


His work can help reporters examine why people become attached to public figures and how those connections can shape identity, beliefs, spending and decision-making.


For interviews about celebrity worship, one-sided relationships, fan behaviour or the psychology of celebrity influence, connect with Joshua L. Williams through his expert profile.  All connections are monitored to ensure a timely response to your requests






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