A Closer Look at Index Funds in Retirement

New research shows that they are better suited to those who are still saving

Aug 5, 2026

6 min

Someone in their early sixties slides a statement across the kitchen table. Balanced portfolio. Broad index funds. Low annual fees. They did everything the industry told them to do, in the order the industry prescribed. Then they ask the question that has nothing to do with the statement: "Will it last?"

I call that FORO. Fear Of Running Out. People tell me it's just nerves. It isn't.

Here's what I think is really happening.

An index fund is a very good machine for one job: growing money over thirty years. It assumes you have time. It assumes you're buying, not selling. It assumes you don't much care what's inside, as long as the number goes up.

Every one of those assumptions stops being true the day you retire.

Why do index funds treat expensive stocks as growth stocks?

Campbell Harvey teaches finance at Duke University's Fuqua School of Business. This spring, he published a paper with four colleagues in the Financial Analysts Journal that tackles something so basic that most of us never think about it. (Source: Arnott, Brightman, Harvey, Nguyen & Shakernia, "Fundamental Growth," Financial Analysts Journal, 2026.)

Almost every index fund is built on one idea: if a stock is expensive, the company must be growing rapidly.

Harvey's finding is that this is often wrong. A stock can be expensive because it's popular. But popularity and growth are two different things. If you want proof that price and business performance can go their separate ways, think back to 2021. GameStop. AMC. Stocks that shot up on Reddit forums, with very little of the chatter based on earnings reports.

Think back to 2021. GameStop. AMC. Share prices shot straight up because people online decided they should. Not because those companies were selling more of anything.

Now consider how index funds work across every retirement account. A stock becomes popular, its price rises, and the fund buys more of it, not because the business improved, but because the price went up.

How concentrated is the S&P/TSX Composite?

Everything above is American. Here's the Canadian version, eh?

The main Canadian index is not a broad mix of the world's best businesses. It's dominated by banks, mining and oil. Those three groups make up close to 70% of the index. Banks alone account for about 31%. According to the iShares Core S&P/TSX Capped Composite, the ten biggest holdings are roughly 38% of the whole thing, with Royal Bank at the top. In fact, close to half the weight of the index is made up of just financials and energy.

I'm not saying anything negative about those companies. I'm saying you own them, whether you picked them or not, in amounts you didn't choose, for reasons that have nothing to do with what you need at age 72.

That's been a fine bet for long stretches. It's also a narrow one. And narrow feels very different at 65 than it did at 35, because at 65 you no longer have the thing that makes a bad market survivable.

Time.

Why does a market drop cost a 65-year-old more than a 35-year-old?

Let’s illustrate this with an example. Two people own the same fund. One is 35 and still contributing, while the other is 65 and withdrawing. Both are dealing with $6,000 this year. A unit of the fund costs $100. Then the market drops 20%, and a unit costs $80.

The 35-year-old puts in $6,000. Before the drop, that money bought 60 units. Now it buys 75. Fifteen units he didn't pay for.

The 65-year-old needs $6,000 to live on. Before the drop, she'd have sold 60 units to get it. Now she must sell 75. Fifteen units she'll never get back.

Then the market recovers. Units return to $100. His 15 extra units are worth $1,500 more than he paid for them. Her 15 units were sold at the bottom. They aren't there to recover.

Same fund. Same market. Same $6,000. The only difference is the direction the money was moving. That's why a retiree needs to look inside the fund, whereas a 35-year-old mostly doesn't.

RRIF minimum withdrawals: why Canadian retirees are forced to sell

In Canada, we've set a rule. When your RRSP becomes a RRIF, you must withdraw a minimum amount each year. The rate starts at 5.28% at age 71 and increases each year after that. (Source: Canada Revenue Agency, prescribed RRIF minimum withdrawal factors.)

So, a Canadian retiree can be forced to sell in a bad year, from a narrow index based on a definition of growth that a Duke University business professor has just called flawed.

Three problems stacked on top of each other. None of them show up on the statement.

This is exactly the point I made with EY Canada in The Canadian Retirement Evolution, published in July (Source: EY Canada, 2026). FORO isn't a personal failing. It's a design gap. We built a system to save money, then asked it to pay people reliably for thirty years. It was never built for that. And the biggest thing most Canadians over 55 own isn't in the index at all. It's the house. About 70% of the coming wealth transfer in this country sits in real estate, and more than 85% of seniors say they want to stay in their homes (Source: EY Canada, The Canadian Retirement Evolution, 2026). Asset-rich, cash-poor, and treating their largest asset as off-limits.

5 questions to ask your advisor about your index funds

I'm not telling you to sell anything. I can't. I don't know your health, your pension, your taxes, or your nerves.

But here's what I'd want answered before my next meeting with an advisor.

What are the ten biggest things I actually own? Not the fund name. The holdings.
Do my funds overlap? Three funds that all own the same five banks isn't three bets. It's one.
What happens if I must withdraw in a bad year?
Is my "growth" fund measuring actual growth, or just price?
Where does my home equity fit into all this?

Ask. A good advisor will be glad you did. If you get a pie chart and a pat on the back, ask again.

One last point from Professor Harvey. More than half of all invested money now sits in funds that buy automatically. He thinks it could reach 80% within ten years. (Source: Duke University Fuqua School of Business, 2026.)

When enough money buys without looking, price stops being a judgment and becomes a reflex.

But retirees are the least able to afford someone else's reflex.

Here's the plain truth beneath all the jargon: nobody swapped out your equipment when the game changed. You're still holding a golf club on a pickleball court. Momentum is still wearing a cardigan. Your funds still can't tell the difference between expensive and growing. And most retirement plans still hand you a seatbelt when what you need is a crash-proof suit.

Nobody in the industry is racing to fix this for you. So I will. Consider this the first chapter, not the last word.

It's time to take back our retirements and reset.

Don't Retire…ReWire!

Sue

My Book is Now Available for Pre-Order

I hope you will consider pre-ordering a copy of Your Retirement Reset for you, a friend or loved one. It's available September 29, 2026 published by ECW Press - You can now order at Indigo or Amazon. And if you love supporting Canadian booksellers, please also check with your local independent bookstore. Most can easily order it for you.

References: All figures verified 4 August 2026

Important: This article is general information and commentary only and does not constitute financial, mortgage, tax, legal, or investment advice. Before making decisions about your retirement or home equity, consult qualified liscensed professionals who can assess your personal circumstances.

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Sue Pimento

Founder | CEO

Writer, author & presenter focused on financial literacy and retirement strategies. I advocate for the health, wealth & purpose for retirees

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Aug 26, 2026

8 min

Parenting Your Parents: When Did I Become the Adult?

My mother used to take her cordless phone with her when she went out for lunch. One day I finally asked why. “Well, I might need to make a phone call,” she explained. I said it was a cordless phone, not a cell phone, and that it only worked in her house. She looked at me with a completely blank expression. I tried again. She listened politely, though I’m still not entirely convinced she believed me. Her smile never reached her eyes. Then there were the calls for technical support. Mom would phone because she couldn’t get the television to work, and I would patiently walk her through using the remote. Press the button at the top. Nothing. The red button. I don’t have a red button. Twenty minutes later, it finally occurred to me to ask what she was holding. Her cell phone. We laughed about these things, and they were funny. They still are. But something else was happening that neither of us wanted to acknowledge. Slowly, I was becoming the person who worried about my mother, checked on things, and occasionally told her what she should or shouldn’t do. In other words, I was parenting my parent, though I’m quite sure she would have objected to that job description. This stage of life brings plenty of drama and absolutely no instructions. No pre-retirement class, no baby shower, and, disappointingly, no one arrives with useful equipment. You just wake up one day and realize you are telling the woman who once taught you to cross the street that she might not be safe driving at night. The Driving Dilemma Few conversations test family diplomacy quite like asking a parent whether they should still be driving, and I sometimes wish my MBA program offered a course on it. They will tell you they are excellent drivers. The garbage cans, curbs, garage door and passenger-side mirror may tell a slightly different story. Driving means independence: spontaneous trips to the grocery store, visits with friends, appointments, and the simple freedom to go somewhere without asking anyone. I learned that there is a difference between what makes me nervous or impatient and what is actually unsafe. Getting lost in a familiar neighbourhood, repeatedly hitting things, missing signals, or becoming confused behind the wheel are very different. Canadian Automobile Association (CAA) offers a useful senior driving resource and assessment toolkit that can help older drivers and their families assess driving ability, changing skills, and ways to adapt. I like the idea of introducing objective information into the discussion. It may go over better than announcing that the children have held a meeting and voted Mom or Dad off the highway. Technology: Funny Until It Wasn’t Technology gave my mother and I some of our funniest moments. The cordless phone going to lunch and the cell phone masquerading as the television remote were classics. Often, my first instinct was to grab the device causing the problem and fix it myself. That solved the problem quickly, but it didn’t help her the next time. Writing down a few steps, simplifying them, and repeating them, sometimes many times, worked better. A checklist taped beside the television could save both of us a lot of grief. Confusion about phones, email, texting and social media could leave her vulnerable to fraud, too. Today’s scams are sophisticated enough that none of us should be too smug about spotting them. I tried to establish a simple habit with Mom: if something looks strange, urgent, frightening or too good to be true, stop and check with someone before clicking, paying or sharing information. I wanted Mom to enjoy technology and stay connected, not be afraid of it. The trick was adding a few guardrails without wrapping the entire Internet in yellow caution tape. The Great Grocery Store Standoff I am a bit of a health nut, which made counselling my mother about nutrition particularly ironic, since I come by it honestly. Mom was the original health-food nut. We called her the wheat-germ fanatic. Wheat germ came onto the scene in the 70s, and as far as Mom was concerned, there was no food that couldn’t be improved with a generous helping. There were four of us kids, and we tolerated a lot in the name of good health, but we finally drew the line when the spaghetti sauce became so chewy from wheat germ that we couldn’t eat it. Then there was powdered milk. We didn’t always have a blender, so it didn’t mix particularly well. We called it clumpy milk. Fast-forward a few decades, and there I was, the daughter of the wheat germ fanatic, lecturing my mother on fruits, vegetables, protein and regular meals. She had her own standards too. Anyone caught buttering bread in her kitchen got a quick lesson in technique, right to the crust, she would say, watching closely until you got every corner. Mom understood healthy eating just fine. What had changed was her ability to manage it, and keeping food safe had become harder. Her freezer became so full that she eventually secured the door with bungee cords. Bungee cords have many legitimate uses, but appliance repair isn’t one of them. The door sometimes didn’t close properly, and food would spoil. Mom periodically complained about what she called her “morning flu,” and I began to wonder whether it had less to do with a virus and more to do with whatever archaeological specimen she had defrosted for dinner. The comedy had a serious side too. Health Canada’s food-safety guidance for adults 60 and over explains that older adults may be more vulnerable to serious complications from foodborne illness and offers practical advice on storage, leftovers and safer food choices (Health Canada, 2025). It also notes that you can’t always tell whether food is safe by its look, smell or taste. Mom’s standard was somewhat simpler: “It looks fine.” She also loved giving food away. I would leave her house carrying freezer-burned shrimp, a grey object that may once have been beef, and mystery packages from an unknown decade. Eventually, I told my brothers to stop arguing and accept everything Mom offered. Smile, say thank you, and take it home. What happened between her front door and our dinner plates was our business. I didn’t have to win every argument. Sometimes a workaround did more than another lecture and helped Mom keep some control over her own life. Then There Was Dad My dad presented a different set of challenges. He had a stroke at 66 that left him with no mobility on his left side and very limited speech. His understanding was fine, but getting words out was difficult. However, there were two words he could say particularly well: “beer” and “Susie.” I’m not sure what it says about me that I made the shortlist, but I’ve always taken it as a compliment. Communication could be frustrating for both of us because Dad knew exactly what he wanted to say, even when he couldn’t express it. He liked wearing the same clothes repeatedly, sometimes long after the stains on the front suggested it was time to change. Telling your father that he needs a clean shirt or a bath requires a particular kind of diplomacy that even graduate school does not teach. Helping the man who once looked after you with something as personal as bathing is strange and tender in equal measure. You want to protect his dignity, but you also can’t pretend hygiene doesn’t matter. I found it worked better when I didn’t turn it into a debate. I could make it part of the day, help where he needed it, and move on. It wasn’t always graceful. Sometimes he was annoyed. Sometimes I was. We figured it out, and his toenails were trimmed. Dad also developed a dessert philosophy I have never been able to disprove. He insisted on eating dessert first. When I suggested he might want to eat his dinner before dessert, his reasoning was simple: “Well, I can’t be sure I’ll make it to dessert, so I’m going to eat it first.” Fair enough, Dad. Have the pie. When the Funny Stuff Stops Being Funny This is the uncomfortable part of parenting your parents. One forgotten lunch may mean nothing. Regularly forgetting to eat is different. One confused encounter with a television remote is hilarious. Increasing confusion across several areas of daily life deserves attention. I found it more useful to look for patterns than to panic over every incident. With Mom, we tried using checklists on the fridge and Meals on Wheels. Then I would arrive to find six or seven meals sitting uneaten in the refrigerator, starting to spoil. Getting help didn’t mean I could stop paying attention. We had solved one problem, but not necessarily the whole problem. It helps to know you are not the only family trying to figure this out. It is easy to assume that if Mom or Dad won’t listen to our brilliant advice, we must be doing something wrong. Our parents are still adults. They don’t suddenly become compliant just because they reach a certain age. I had to learn when to push, when to seek help, when to quietly remove the questionable shrimp, and, perhaps hardest of all, when to keep my mouth shut. I Would Take It All Back Both of my parents are gone now, and time has reshaped how I remember those years. There were days when I was exasperated and frustrated, sometimes to tears. I worried. We argued. I wondered why they wouldn’t listen and whether I was helping or simply making everyone miserable. Watching the people you love lose pieces of their independence is hard, and trying to help without taking over can be even harder. Now I would give almost anything to have some of those moments back. I’d happily explain the television remote again. I’d take another package of freezer-burned shrimp without complaint. I’d negotiate another bath with Dad, let him wear the questionable shirt for one more day, and watch him eat his dessert first. If you are in the middle of parenting your own parents, I don’t have a perfect formula for you. Pay attention when something feels different, protect their safety without forgetting their dignity, and pick the battles that really matter enough to let the rest go. And laugh with them whenever you can, because some of this really is funny, even when it is also difficult and sad. At the time, I often thought I was dealing with problems that needed fixing. Looking back, I can see something else, too. Those frustrating, ridiculous, worrying little moments were also time spent with my mom and dad. I didn’t know how much I would miss them until there were no more remotes to explain, desserts to debate, or mystery packages to remove from the freezer. I’d take the whole messy job back in a heartbeat. Even the clumpy milk. Warmly, Sue This is Part 1. I have a Part 2 that covers what nobody wants to talk about at dinner: who gets power of attorney, how you divide the work with siblings without a family blow-up, whether Mom or Dad should stay in their own home, and what all of this does to the person doing the parenting. I promise there is less shrimp in that one. My Book is Available for Pre-Order I hope you will consider pre-ordering a copy of Your Retirement Reset for you, a friend or loved one. It's available September 29, 2026 published by ECW Press - You can now order at Indigo or Amazon. And if you love supporting Canadian booksellers, please also check with your local independent bookstore. Most can easily order it for you.

Aug 19, 2026

8 min

The MBA Halftime Show

Every football game has a moment when the players jog off, the field goes dark, and everyone wants to see what the halftime show will bring. My version came without a marching band or a surprise appearance by Beyoncé. Apparently, at seventy years old and doing my MBA (Yes, this is part IV of a series, links to Part I, II and III), halftime entertainment means staring at your grades, reviewing the game film, and asking yourself one honest question: what have you actually learned? Twelve courses down. Twelve to go. I am at that exact point, catching my breath, and somewhere in the distance I can hear the crowd murmuring, "Is she going to slow down now?" Spoiler alert: no. But let me show you the film first. The first half taught me a few things I did not expect. Technology and I reached an uneasy truce. Brightspace, Carleton University’s online Learning Management system, no longer feels like a hostage negotiation. I can upload a file, format a citation, and navigate a discussion board without a quick prayer beforehand. I would not call us friends, but we can now be left alone in the same room. Group work stopped being terrifying, too, once I understood something I probably should have known after decades in business: most people, students very much included, want to do their best work with the least effort required to get there. It used to sound like an insult. Now it strikes me as the most honest description of how most of us move through life, and in a program with this much content to cover, it is less a character flaw and more a survival strategy everyone quietly agrees to. If I had to pick one night that captures the whole term, it would be the one at ten o'clock, alone in my office, wrestling with an IEEE-formatted statistics report. The references would not cooperate. The formatting seemed to have developed free will, moving when I did not ask it to and refusing to move when I did. My dog Dottie had already gone to bed, which, from her, is roughly the equivalent of a slammed door. What made that night worse was that I was still stinging from a C+ in Financial Accounting. I wish I could tell you I shrugged it off with the wisdom of a mature student. I did not. When the grade first posted, I sat with the portal open for a good ten minutes, refreshing it as though the university might suddenly announce, "Our mistake, Sue. Clearly an A." No such luck. The grade stung more than I expected, and I carried some of that venom into the next course. Somewhere between the misbehaving references and the formatting that refused to cooperate, I realized I was not actually angry at the report. I was doubting myself. That C+ had cracked open a little door I suspect we all carry somewhere inside us, the one self-doubt likes to slip through when nobody is watching. Funny how quickly one lousy grade and a badly behaved reference list can turn into a full existential crisis at 10pm on a Tuesday. Even C's get degrees I kept going anyway and eventually fixed the report. Not gracefully. Not quickly. But I fixed it, closed the laptop, and sat in the dark for a minute, oddly proud of myself over a reference list. That was when the mantra found me again. Even C's get degrees. A friend handed me that one over a year ago, and it has never let me down, mostly because it keeps reminding me that the goal was never a perfect transcript. The goal was to stay in the game. Here is the adjustment I did not see coming. Business school quietly rewired how I make decisions. Full stop. Every decision, including coursework. The MBA program has an annoying habit of asking for evidence. Apparently, "it felt like a good idea at the time" is not an accepted decision-making framework. Who knew? Decades in sales and business taught me to read people, situations, and opportunities quickly, and I still trust that instinct. I just make it work harder now. I review the evidence, clarify what I am trying to accomplish, and ask whether the decision moves me closer to it. I used to pick a vacation package the way most people do. I looked at the brochure, felt something, booked it, and occasionally arrived to discover the "ocean view" required a telescope and a great deal of optimism. I still let myself feel the brochure, but now I also run the numbers, location, reviews, and value relative to cost. Whether it fits what I am trying to accomplish on this trip, rather than the fantasy I had while sitting on my couch. It has also taught me the difference between fear and desire, which sounds very self-helpy for a business degree. Stay with me. Demons run faster than dreams. Fear is fast. Give it half a chance, and it will make the decision before desire has even found its shoes. It tells you not to take the course, introduce your self to a stranger, or book the trip. Not to have the hard conversation. Not to risk looking foolish. As we get older, fear gets clever. It learns to dress itself up as common sense: be careful, be realistic, maybe it's time to slow down, don’t risk. I am learning to ask which one is driving before I commit to anything. A trip. A course load. A conversation I have been avoiding. Somewhere in all of this, I picked up a rule I am borrowing for the rest of my life: know when to stub your toe and when to put on safety boots. Some decisions can survive a little recklessness, the kind where you bump into the coffee table, yelp, and carry on with your evening. Others need the boots laced up before you take a single step. I am also in no hurry to rush toward a tub that enters from the side, thank you very much. That purchase can wait a decade or two. Caution has its place; it just does not get to run my whole calendar yet. The competition for my attention did not step aside just because I enrolled in school. Family wants time. Travel wants planning. Fitness classes want me to learn near choreography. My retirement advocacy wants everything I have left after that, plus a little more it did not ask permission for. Juggling it all has required negotiation skills I learned from a ten-pound dog. Dottie never begs or nags. She picks the one thing she wants, plants herself by the door, and waits, calm and immovable, until it happens. Everything else in the house can carry on without her weighing in. I am trying to negotiate my own priorities the same way. Decide what matters this week. Plant myself there. Let the rest of the noise wait its turn at the door. There is a voice in me that insists I should be doing it all, all the time, at full volume. This new way of deciding has meant learning the difference between what I want and what simply keeps me busy and conveniently away from the things that matter more. If I am being truthful, some of that motion is me pushing back against getting older, trying to prove something, mostly to myself. I have not figured out the balance yet, but at least I am aware enough to keep asking the question. Retirement, as a word, comes loaded with baggage. For most people, retirement still means earned rest, a slower pace, the right to finally exhale. For me, it has meant speeding up. Saying yes to things I never had time for. Treating this next chapter like an accelerator somebody left floored. People ask me, gently and sometimes not so gently, whether I am planning to slow down. I think some of them are really asking whether it is acceptable for them to slow down, and they are hoping I will give them permission. Of course you can. But I suspect others are quietly wondering the opposite, whether they are still allowed to speed up. Again, absolutely. So here it is, freely given, however you need it. Slow down. Speed up. Do some of both and change your mind next Tuesday. Take up Pickleball, or refuse to pick up a paddle just because apparently everyone over sixty has been issued one. Retire your way, not the way the world has always been sold to you. The only permission that truly matters is the one you give yourself. I have more years behind me than ahead of me now, which strikes me as a particularly good reason not to let fear decide what I do with the ones I have left. Most of us compare ourselves to people in similar circumstances. It is useful until it convinces you there is only one correct way to do this. I have never been particularly good at conforming, and it has always clashed with most of my outfits. There is an elective I keep hoping to find in this MBA, the one that teaches that ambition and quiet contentment can share a syllabus. Have not found it yet. Would sign up in a heartbeat. So here is where I stand at the halfway mark. My average has settled at an A- (that’s a minus, not an em dash. Take that Pangram!) This grade still surprises me every time I refresh the grade portal, the same one that put me through those ten rough minutes in Financial Accounting. But the transcript is not really the story. I am not just learning finance, statistics, and marketing. I am getting better at deciding what truly deserves my time, my energy, and, increasingly, the years still ahead of me. Already using the playbook for vacations, for priorities, and for what earns a spot on my calendar and what gets quietly cut. If you are somewhere in your own halftime, take the ten minutes the C+ asked of me. Let the sting have its moment. Mine reminded me that self-doubt can show up at any age. Fortunately, so can the determination to tell it to get lost. Then get back to writing your second half. The halftime show is supposed to be the big spectacle everyone remembers, with fireworks, a surprise guest, the works. I used to think I was waiting for my own JLo and Shakira moment, a grand, glittering proof that all this effort adds up to something spectacular. I do not think that is coming, and I have made my peace with it. That spectacle belongs to somebody else's show. Mine is different. In the second half, I am just calling my own plays, one deliberate decision at a time, with a ten-pound dog refereeing from the sidelines and no patience for a false start. Not to be outdone by JLo, my MBA halftime show featured its own wardrobe malfunction. My costume never slipped on live television. Instead, I changed out of a sixty-nine-year-old outfit called Perfection and into something that fits: my own judgment, a mantra with some mileage on it, and whatever grade shows up next. All out in the open for anyone to see. Cameras can roll. So, second half. Still curious. Occasionally humbled. Considerably less afraid of a C+ than I was a few weeks ago. There is still time on the clock, and I intend to use every last minute. Don't Retire… ReWire! Sue My Book is Available for Pre-Order I hope you will consider pre-ordering a copy of Your Retirement Reset for you, a friend or loved one. It's available September 29, 2026 published by ECW Press - You can now order at Indigo or Amazon. And if you love supporting Canadian booksellers, please also check with your local independent bookstore. Most can easily order it for you.

Aug 12, 2026

9 min

The Tipping Point: How Gratitude Grew into a Guilt Trip (and How to Get Off It)

My dog Dottie is, and I say this with love, a con artist in a fur coat. She has trained me to hand over a treat every time she sits, spins, or simply exists in my general direction, those big brown eyes fixed on me. If I hesitate even three seconds, she tilts her head and stares at me as if I have personally bankrupted her. I always fold. It turns out that I am not the only sucker for this routine. These days, entire industries have figured out that if you make a person stand there long enough while a screen stares back at them, they will fold too. Except instead of a milk bone, they want eighteen to twenty-two percent of your bill, and instead of a good girl, you get a receipt. Welcome to modern tipping culture, where a simple thank-you has somehow become a math test administered under duress, with a cashier watching as you decide, and somewhere behind the screen, a very deliberate mind has already worked out exactly how to nudge your answer higher. A Short History of Guilt with Percentages Tipping began as a compliment, not a demand. Historians trace it to a Tudor England custom called a vail, in which a noble slipped an extra coin to a servant for going above and beyond (Blueprint Financial, 2024). North America initially wanted nothing to do with it, meeting tipping's arrival in the late 1800s with the kind of suspicion usually reserved for chain letters. Americans who travelled to Europe came home grumbling about being nickeled and dimed by porters and waitstaff, and in 1884 the New York Times ran an editorial calling English-style tipping downright un-American (Mentzer, 2013). Between 1909 and 1915, six American states banned tipping outright, but it did not work. Tipping also has a less charming cousin: bribery, extra money paid in advance for special treatment, a jump on the waitlist, or a better table, not a reward for service already rendered. That is also roughly where the phrase "nickel and dimed" comes from, back when tipping meant tossing a server the smallest coins in your pocket. These days, the phrase seems to describe the opposite, a whole system of small additions that always land in the business's favour. Researchers who study why people tip find that the reasons run deeper than economics. One ethnographic study of servers and diners in Vancouver found that people tip for good service, to follow the social norm, out of sympathy, to signal status, or to lock in a preference for next time. Tipping has never been just a transaction; it has always been part performance and part quiet social contract, which is probably why opting out feels so uncomfortable. Then Tipping Went on a Growth Spurt Fifteen percent used to be the polite standard and twenty percent was for showing off. That range has crept steadily upward. Canadians now commonly tip eighteen to twenty percent at restaurants, bars and at hair salons. Even coffee shops and fast-food counters are edging toward five to fifteen percent as digital prompts normalize the ask (Blueprint Financial, 2024). Nearly two thirds of Canadians say they feel pressured to tip more than they used to, and the share tipping twenty percent or higher has more than doubled in under a decade (Blueprint Financial, 2024). In the US food industry alone, tipping adds up to an estimated forty-seven billion dollars a year (Azar, 2011), proof that this habit is not shrinking on its own. The Power of Suggestion (and the Screen That Stares Back) Once you know the tactics at play, it becomes easier to push back without guilt. The first is plain old anchoring. When a screen offers eighteen, twenty, and twenty-five percent as your only real options, your brain quietly narrows its sense of what is normal to fit that range, even if fifteen felt generous a few years ago. The second is assumptive closing, a sales trick in which, instead of asking whether you would like to tip, the screen assumes you already said yes and only asks how much, with the highest number often listed first or made visually larger. The third is technology itself, which makes the ask frictionless in places it never used to be, a tap and a swivel where someone just handed you a bag. And the fourth is old-fashioned shaming, the discomfort of picking a lower number while the cashier watches your thumb hover over the screen. If this sounds suspiciously like how Dottie gets her treats, that is because it is the same playbook. Offer a limited set of flattering options, stand there expectantly, and let the silence do the persuading. Research shows this tip-screen genuinely works, boosting tips by fifteen to thirty percent compared with a plain jar on the counter, largely because people gravitate to the middle option and nobody wants to look cheap in front of an audience (GlobalTill, 2026). One Toronto bakery owner told CBC that customers get visibly upset just being asked, even with signs posted that tips are not expected (CBC, 2022). University of Saskatchewan professor Marc Mentzer called the whole system a human rights catastrophe we are simply stuck with (CBC, 2022). None of these four tactics are about rewarding good service. They are behavioural design, and once named, they lose a surprising amount of power over you. Then the Pandemic Showed Up and Ruined Math for Everyone It is worth remembering why this all accelerated, because the original impulse was genuinely kind. When the pandemic hit, restaurant workers were being laid off and dining rooms were closed. Tipping generously was in solidarity, meant as temporary help during a crisis. Except it did not stay temporary, and that part was not really an accident either. Once businesses saw customers would tolerate a higher default tip during a crisis, many kept it in place long after. What began as compassion got hardwired into the software as the new normal, with no memo ever announcing that the emergency measure was now permanent. And Then Delivery Apps Moved the Tip Jar to Before Dinner Even Arrives Just as the tip screen had already rewired one part of the routine, delivery apps quietly rewired another. With services like Uber Eats and Skip the Dishes, you are asked to tip before your food has even left the restaurant, a bit like tipping a movie based on the trailer. The gratuity is baked into checkout, so what used to be a reward for good service becomes a pre-negotiated cost of doing business from your couch. Drivers often rely on that upfront tip because base pay per delivery is thin, meaning customers are subsidizing wages before a single doorbell rings, tipping blind. Wait, What? Are We Tipping the Government Too? If the delivery app section left you feeling like every corner of a transaction has been quietly monetized, buckle up, because there is one more layer nobody warns you about. Tipping etiquette has always technically called for calculating your percentage on the pre-tax total, but the machine does not know or care about etiquette. It simply applies a percentage to whatever total is on the screen, tax already included. So, the moment you tap one of those preset percentage buttons, you are effectively handing your server a tip on the government's cut of the meal too, not just on your food. The good news is the money itself still goes straight to the server, not to the government (phew). A flat twenty percent tip, calculated the way the machine calculates it, works out closer to twenty-two percent in provinces with a combined sales tax around thirteen percent, a touch less where the tax rate is lower, once the tax already baked into that total gets factored in (ouch). Let that marinate for a second. You went in planning to leave twenty and walked out having left twenty-two. When There Was No Service to Begin With And then there is the increasingly common experience of being asked to tip somewhere where no actual service happened. The dry cleaners. Seriously? You hand over a bag of shirts, come back two days later, and someone hands you the same shirts on a hanger, and now there is a tip screen. Insert the mother of all eye rolls. Nobody brought anything to a table; nobody checked on you twice. The job was already priced into what you paid. This is the moment tipping stops being gratitude and starts being a business outsourcing payroll onto customers who never agreed to it. Let's Talk About What This Does to Seniors This part matters to me personally, since I spend my days helping retirees stretch every dollar with intention. Tipping fatigue hits seniors differently and being asked to add another eighteen to twenty-two percent to everyday errands can feel less like generosity and more like an unplanned pop quiz. I have heard from clients who now avoid certain errands or choose a drive-through, specifically to sidestep the awkward prompt. Seventy-three percent of Canadians already believe tipping lets employers get away with underpaying staff, and fifty-nine percent would rather see fair wages built into prices than keep gambling on tip guilt (Blueprint Financial, 2024). If tipping anxiety is nudging older adults toward staying home instead of enjoying a coffee with a friend, this so-called social norm is quietly chipping away at connection, not what any of us want for our golden years. This is not strictly a seniors’ problem either. Many people across every age group now quietly admit to choosing pickup over dine-in, skipping a small business altogether, or simply going out less, purely to avoid the awkward math of a screen and an audience. The difference for seniors is that the squeeze lands on top of a fixed income and a lifetime of budgeting habits that never had to account for an eighteen percent surcharge for saying yes to a friend's invitation. Maybe It Is Time for a Cash Tip Movement Here is an idea worth trying and sharing with your friends. The next time the screen swivels toward you, select no tip (usually tucked into the custom tip section rather than sitting out with the percentage buttons), pay the bill, and leave whatever cash tip you want directly on the table or in the jar afterward. To be clear, this is not about skipping the tip; it is about choosing how and when you deliver it. The server still gets paid fairly, just without a screen and an audience deciding for you. That one move sidesteps the anchoring, the assumptive question, the audience, and the algorithm quietly nudging the suggested amount upward. You decide the amount in private, hand it over with a genuine thank you, and walk out having tipped exactly what you meant to, power fully intact. If anyone asks why you skipped the prompt, just smile and say you do not tip machines; you tip people. This is also a great excuse to talk about it with your people. Ask your friends what they tip and why and figure out together where you all want to draw the line. Strength in numbers works on tipping the same way it works on everything else. Taking Back the Tipping Wheel A couple of practical notes before the cheat sheet below. Most screens that appear to offer only percentages hide a custom tip option that lets you enter zero or a flat dollar amount. It is worth finding, since a flat five dollars does not creep upward the way twenty percent does as prices rise. What to Tip, By Service Tipping Around the World Check Please! At the end of the day, tipping culture can feel like a money furnace, quietly burning through your paycheque, one percentage point at a time, while insisting the whole thing was your idea. And when the topic is your own money and your own life, also known around here as YMYL, letting action absorb anxiety beats letting anxiety run the show every time. Decide your numbers ahead of time, carry a bit of cash, ask a friend what they think, and stop apologizing for wanting a system that rewards real effort rather than clever design. Dottie has never apologized for expecting a treat, and to be fair, she earns hers. A screen swivelling toward you over a bagel has not. Tipping began as a genuine thank-you for genuine effort, so keep it simple. Decide your number before the screen decides it for you and save the big percentages for those who earned them. Next time that screen stares you down for twenty-two percent, channel your inner Dottie: sit, stay, and reward only the performance that deserves it. Don't Retire…ReWire! Sue My Book is Now Available for Pre-Order I hope you will consider pre-ordering a copy of Your Retirement Reset for you, a friend or loved one. It's available September 29, 2026 published by ECW Press - You can now order at Indigo or Amazon. And if you love supporting Canadian booksellers, please also check with your local independent bookstore. Most can easily order it for you.

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