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Expert Insight: Tariff Turmoil Is Changing How Businesses Price Their Products
Tariffs are no longer simply a trade policy issue. They are becoming a significant challenge for businesses trying to manage costs, protect profits and remain competitive in an increasingly unpredictable global marketplace. A recent Reuters Plus feature, Why Tariff Volatility Makes Pricing a Forever Process, produced for global consultancy Simon-Kucher, examines how rapidly changing tariffs are forcing companies to continuously reassess their pricing strategies and supply chains. Among the experts featured is Anna Nagurney, Eugene M. Isenberg Chair in Integrative Studies at the Isenberg School of Management at the University of Massachusetts Amherst. View her profile Nagurney, an internationally recognized expert in supply chain networks and disruption management, points to the extraordinary pace of trade policy changes. She estimates that U.S. tariff regulations changed approximately 50 times during 2025, creating uncertainty for manufacturers, wholesalers, retailers and consumers. "The speed and uncertainty created a great deal of challenges for manufacturers, wholesalers, retailers and, of course, consumers." Why Even Domestic Businesses Are Vulnerable One of the article's central messages is that businesses do not have to import products directly to feel the impact of tariffs. Higher costs can spread throughout interconnected supply chains, affecting suppliers, transportation networks and ultimately consumers. Nagurney emphasizes the importance of viewing supply chains as networks rather than simple, linear systems. By identifying critical suppliers, examining vulnerabilities and preparing for potential disruptions, businesses can make better decisions before costs escalate. She also cautions that smaller companies may struggle to absorb tariff-related increases without jeopardizing their financial stability. As businesses face continued uncertainty, Nagurney can provide valuable perspective on how tariffs influence supply chains, consumer prices, business competitiveness and the broader economy. An experienced commentator on global supply chain disruptions, Nagurney has provided analysis to major news organizations, including The New York Times, Associated Press, NPR, The Washington Post, The Boston Globe and The Wall Street Journal. If you're interested in speaking with Anna Nagurney about tariffs, supply chain disruptions, pricing pressures, international trade and economic uncertainty, simply click on her profile to arrange an interview today.





