The next logical step for the gaming world is to take over theme parks.December 2, 20161 min read
At first it was the cross-over between the video game world and Hollywood blockbusters. Movies like Tomb Raider, Mortal Combat and Warcraft combined to make billions for studios.
And now by the looks of things, the next logical step for the gaming world is to take over theme parks.
Following in the successful steps of the Harry Potter experiment that has seen park attendance soar, Universal Studios in Japan, the Universal Orlando Resort and Universal Studios Hollywood will all soon be hosting the likes of Super Mario Brothers, Donkey Kong and other Nintendo characters by 2020?
Details are still scarce as the creative concepts are just now being developed – but is this move one that will appeal to a greater audience? Will the actual essence of a video game cross over into a day spent at a theme park?
And with a hefty price tag, what risk will betting on Mario and Luigi to bring customers through the turnstiles carry?
Dr. Martin Lewison is a professor in the Department of Business Management at Farmingdale State College. He an amusement park junkie who has ridden more than 1,000 roller coasters in 26 countries. Dr. Lewison’s unique perspective and experience regarding theme parks around the globe has made him a sought-out voice and opinion. Dr. Lewison is available to speak with media regarding this topic - simply click on his icon to contact him for an interview.
Martin Lewison Professor, Business Management
Dr. Lewison is an amusement park junkie who has ridden more than 2,071 roller coasters in more than 37 countries.