Baylor Film Expert Featured on NPR's Marketplace to Explain Marketing of Faith-Based Films

Chris Hansen, M.F.A., associate professor and chair of Baylor University's film and digital media department, is a featured expert in this Marketplace story by Adriene Hill about the marketing of faith-based films. During the interview, Hansen discussed how Mel Gibson’s 2004 film “The Passion of the Christ” – which made more than $600 million worldwide – helped kick-start Hollywood’s interest in faith-based films. "Once ‘The Passion’ came out and did that kind of business, Hollywood was all over the idea of making films for this audience,” he said.

Source: