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As the season of giving draws near, many people are searching for meaningful ways to support the causes that matter most. From local food banks to global humanitarian organizations, charitable giving offers an opportunity to make a genuine difference – for the organization and for the donor.
Two Baylor University experts in consumer behavior and philanthropy – James A. Roberts, Ph.D., The Ben H. Williams Professor of Marketing in the Hankamer School of Business, and Andrew P. Hogue, Ph.D., associate dean in the Office of Engaged Learning and founder of Philanthropy and the Public Good program – share five practical strategies to help donors give with intention and impact.
Five ways to give more thoughtfully and effectively 1. Choose a cause that resonates with you Begin by considering the issues that matter most –education, hunger, health care, the environment or another area close to your heart. Once you identify your passion, take time to research organizations working in that space. Look for transparency, measurable results and a strong record of directing funds to mission-focused programs.
“A helpful shortcut is to see whether a nonprofit receives repeat grants from charitable foundations,” Hogue said. “Those grants typically follow a rigorous evaluation process.” 2. Decide what you can comfortably give Giving should feel fulfilling, not stressful. Roberts and Hogue recommend reviewing your household budget and determining an amount that fits comfortably. Even small donations can accumulate into meaningful support over time.
3. Consider how often you want to give Think about whether a single contribution or ongoing support works best for you. Regular giving helps nonprofits plan ahead and maintain steady programming.
“Consistent donations allow charities to allocate resources more effectively throughout the year,” Hogue said. 4. Automate your contributions Setting up recurring gifts through your bank or directly with a nonprofit keeps your generosity on track with minimal effort. Automatic withdrawals ensure reliability for the organization and ease for the donor.
“It’s a simple way to make sure you don’t forget to give,” Roberts said, “and it provides charities with predictable support.” 5. Offer your time and talent if money is tight Financial support is just one form of generosity. Time, skills and personal networks can be equally valuable.
“Donating your time and skills can be just as impactful,” Roberts said. “Whether you’re mentoring, sorting donations or helping at events, your presence matters.” Hogue added that giving enriches both the recipient and the giver: “Charitable giving is about making a difference in others’ lives while adding purpose and connection to your own.” His advice: start small, stay consistent and simply take the first step.
“Giving is deeply rewarding,” Hogue said. “And as you grow in your generosity, keep a beginner’s mindset – there is always room to improve how we steward the resources entrusted to us.” Looking to know more or arrange an interview? Simply click on the expert's icon below or contact: Shelby Cefaratti-Bertin today.
For decades, many scientists believed dinosaurs were already dwindling in number and variety long before an asteroid strike sealed their fate 66 million years ago. But new research in the journal Science from Baylor University, New Mexico State University, the Smithsonian Institution and an international team is rewriting that story.
The dinosaurs, it turns out, were not fading away. They were flourishing.
A final flourish in the San Juan Basin In northwestern New Mexico, layers of rock preserve a hidden chapter of Earth’s history. In the Naashoibito Member of the Kirtland Formation, researchers uncovered evidence of vibrant dinosaur ecosystems that thrived until just before the asteroid impact.
High-precision dating techniques revealed that fossils from these rocks are between 66.4 and 66 million years old – placing them in the catastrophic Cretaceous-Paleogene boundary.
“The Naashoibito dinosaurs lived at the same time as the famous Hell Creek species in Montana and the Dakotas... They were not in decline – these were vibrant, diverse communities.” – Daniel Peppe, Ph.D. “The Naashoibito dinosaurs lived at the same time as the famous Hell Creek species in Montana and the Dakotas,” said Daniel Peppe, Ph.D., associate professor of geosciences at Baylor University. “They were not in decline – these were vibrant, diverse communities.”
Dinosaurs in their prime The New Mexico fossils tell a different story than originally thought. Far from being uniform and weakened, dinosaur communities across North America were regionally distinct and thriving. Using ecological and biogeographic analyses, the researchers discovered that dinosaurs in western North America lived in separate “bioprovinces,” divided not by mountains or rivers, but by temperature differences across regions.
“What our new research shows is that dinosaurs are not on their way out going into the mass extinction,” said first author Andrew Flynn, Ph.D., ‘20, assistant professor of geological sciences at New Mexico State University. “They're doing great, they're thriving and that the asteroid impact seems to knock them out. This counters a long-held idea that there was this long-term decline in dinosaur diversity leading up to the mass extinction making them more prone to extinction.” Life after impact The asteroid impact ended the age of dinosaurs in an instant – but the ecosystems they left behind set the stage for what came next, the researchers said. Within 300,000 years of their extinction, mammals began to diversify rapidly, exploring new diets, body sizes and ecological roles.
The same temperature-driven patterns that shaped dinosaur communities continued into the Paleocene, showing how climate guided life’s rebound after catastrophe.
“The surviving mammals still retain the same north and south bio provinces,” Flynn said. “Mammals in the north and the south are very different from each other, which is different than other mass extinctions where it seems to be much more uniform.” Why the discovery matters today The discovery is more than a window into the past – it’s a reminder of the resilience and vulnerability of life on Earth. Conducted on public lands managed by the U.S. Bureau of Land Management, the research highlights how carefully protected landscapes can yield profound insights into how ecosystems respond to sudden global change.
With a clearer understanding of the timeline of the dinosaurs’ final days, the study reveals not a slow fade into extinction but a dramatic ending to a story of flourishing diversity cut short by cosmic chance.
Why is it so hard to stop scrolling TikTok? A new study by Baylor University marketing professors and social media researchers James A. Roberts, Ph.D. and Meredith E. David, Ph.D., reveals that the answer lies not only in the app’s content, but in its design.
Their research, published in the journal Cyberpsychology, Behavior, and Social Networking, is among the first to compare the technological affordances – the built-in design features that shape user behavior – of three leading short-form video (SFV) platforms: TikTok, Instagram Reels and YouTube Shorts. The findings reveal that TikTok’s combination of ease of use, highly accurate recommendations and surprising content variety creates a powerful recipe for user engagement – and, in many cases, addiction.
The power of effortless design In their study, Roberts and David had participants rate each platform on three key technological affordances: perceived effortlessness, recommendation accuracy and serendipity (the element of surprise) and answer questions measuring their levels of social media engagement and addictive use.
The results were clear: TikTok scored significantly higher than Instagram Reels or YouTube Shorts across all categories. Users in the study said TikTok required the least effort to use, delivered the most relevant videos and surprised them most often with unexpected but enjoyable content.
“It’s the combination of all three that keeps people scrolling,” David said. “But the prerequisite is effortlessness. Without that ease of use, the other two wouldn’t matter as much.” TikTok’s seamless experience – where videos begin playing automatically the moment the app opens – creates a sense of immersion unmatched by competitors. Other platforms require users to click or select a video before viewing begins, a subtle difference that nonetheless makes TikTok feel faster and more intuitive.
Engagement becomes addiction The study found that TikTok’s technological affordances indirectly increase addiction by first increasing engagement. The more users engage, the more likely they are to lose track of time – a phenomenon known as time distortion. David said this design is no accident.
“TikTok’s algorithm is intentionally created to be addictive,” she said. “Their own materials acknowledge that users can become hooked after less than half an hour on the app.” She noted that even users who recognize these patterns often underestimate how long they spend scrolling.
“We all need to be more cognizant of our time on these platforms,” David said. “Check your phone’s screen-time data – you may be surprised.” Implications for users and policy Beyond individual awareness, the researchers point to the broader social impact of overuse – particularly for young people. Excessive time on short-form video apps can erode attention spans, foster expectations for instant gratification and displace face-to-face interaction.
“These platforms are designed to hold our attention,” David said. “But the opportunity cost is huge. The more time we spend scrolling, the less time we have for the activities that build real connection and meaning.”
