James Roberts, Ph.D., The Ben H. Williams Professor of Marketing in Baylor’s Hankamer School of Business, is a featured expert in this story about society’s “love” for smartphones. “A key to a healthy relationship is being present,” said Roberts, who authored the book “Too Much of a Good Thing: Are You Addicted to Your Smartphone?” The article also cites research conducted by Roberts and Meredith David, Ph.D., assistant professor of marketing, which found that “phubbing” – phone snubbing – can damage relationships and lead to depression.
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James Roberts, Ph.D. Director, Centre for Nonprofit Leadership and Service, Professor - Marketing
Expert on consumer behavior, human-computer interaction, compulsive buying, and effects of consumerism & technology on individual happiness.
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Baylor University