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It's the latest take on an old classic.
Nosferatu took the Christmas box office by storm and might be the first time a vampire movie dominated the traditional holiday cinema season that's usually family friendly and purposely 'PG'.
Even the critics agree that this new take on an old classic was worth the 'bite'.
An adaptation of F.W. Murnau’s 1922 silent nightmare (which itself was based on Bram Stoker’s novel Dracula and remade once before, in 1979, by Werner Herzog), Nosferatu recounts the tale of a most devious Count: Orlok (Bill Skarsgård), who strives to reach Europe’s shores by purchasing an aged manor house by way of a deal solidified with real estate agent Thomas Hutter (Nicholas Hoult). Yet Orlok isn’t interested in seeing Germany’s tourist sights—his true goal is reuniting with Ellen Hutter (Lily-Rose Depp), Thomas’ bride, who called out to him as a girl and, in doing so, created a wicked bond that strengthens by the day. As imagined by Eggers and Skarsgård, the vampiric fiend is a towering figure of corruption and carnality who both resembles his predecessors and is a unique monster in his own right, and his reign of terror plays out via a series of lush, hypnotic set pieces that resound with unnerving malice and profane perversity. January - The Daily Beast Horror movies have always had a certain allure for audiences, but there a re a few questions to ask:
What does this story have that makes it possible to be remade over and over and still stay entertaining? What is it about vampires in particular that are linked to romance? As well, why do we pay money to be scared and why is this genre so popular and lasting? If you're covering this particular film or movies in general - then let us help with your questions and stories.
James Kendrick is a professor and undergraduate program director in the Department of Film & Digital Media at Baylor University, where he teaches about film theory/aesthetics, the history of motion pictures, media and society, the films of Steven Spielberg, violence in the media, and horror film.
James Kendrick is available to speak with media. In fact, Nosferatu is James' favorite movie, so simply click on his icon now to arrange an interview time today.
This year’s Black Friday shopping will bring a fresh wave of trends for both consumers and retailers.
With electronics, online convenience and competitive pricing at the forefront, the landscape of Black Friday is evolving to match the shifting shopping habits of today’s consumers, said Baylor University consumer behavior expert James A. Roberts, Ph.D.
Roberts – who serves as The Ben H. Williams Professor of Marketing at Baylor’s Hankamer School of Business – keeps a close watch on Black Friday, including what he sees as the Top 5 trends for holiday shopping in 2024.
Top Trends for Black Friday 2024 The Shift in Shopping Habits: The balance between online and in-store sales remains steady, with consumers enjoying a 50/50 split in shopping preference, Robert said. While COVID-19 accelerated a surge in online shopping, this year, both are expected to perform equally as shoppers appreciate the flexibility of both options.
Holiday Deals Start Early: As the competitive landscape has grown, Black Friday sales now launch weeks in advance. This early kickoff benefits consumers who are eager to lock in discounts and spreads out the typical holiday rush, providing retailers a longer window to capture consumer interest, Roberts noted.
Electronics Dominate Sales: As in previous years, electronics will be the driving force of Black Friday 2024, accounting for nearly half of all sales. Roberts said that shoppers are especially focused on deals for televisions, laptops, smartwatches and gaming consoles – underscoring the lasting demand for high-quality technology at competitive prices.
Gen Z and Millennials Drive Online Growth: Digital natives like Gen Z and Millennials continue to shape holiday shopping habits. Roberts said their comfort with online shopping – coupled with their mobile-first approach – makes them a powerful force in the online retail space. Retailers can expect these younger consumers to leverage social media, mobile apps and seamless e-commerce platforms for their holiday purchases.
Rising Categories: Beyond electronics, Roberts predicts that other sectors will see strong sales this season, particularly in clothing, cosmetics and home appliances. As consumer preferences expand, brands in these categories should prepare for increased demand.
Factors shaping consumer choices For Black Friday in 2024, competitive pricing and convenience remain top priorities, Roberts said.
“Retailers who offer the best deals alongside quick and reliable delivery options stand out among consumers,” he said.
Additionally, low-cost brands – such as Shein – have set consumer expectations for affordable pricing, even as “Buy Now, Pay Later” options have increased in popularity – though Roberts said retailers and consumers alike should be cautious when using this financing option at the risk of overspending.
Future of Black Friday Looking ahead, Roberts said Black Friday’s trajectory appears geared more towards online channels, with each year seeing a slight shift away from brick-and-mortar shopping. Retailers are encouraged to keep an eye on pricing expectations and financing trends, as they’ll play an increasingly influential role in the holiday season.
ABOUT JAMES A. ROBERTS, PH.D. James A. Roberts, Ph.D., is The Ben H. Williams Professor of Marketing at Baylor University’s Hankamer School of Business. A noted consumer behavior expert, he is among the "World's Top 2%" most-cited scientists in a database compiled by Stanford University. In addition to journal citations, Roberts has often been called upon by national media outlets for his consumer expertise and latest research. He has appeared on the CBS Early Show, ABC World News Tonight, ABC Good Morning America, NBC’s TODAY Show and NPR’s Morning Edition, as well as in articles in The New York Times, USA TODAY, The Wall Street Journal, TIME and many others.
Roberts’ research has focused on how individual consumer attitudes and behavior impact personal and collective well-being. His research has investigated the factors that drive ecologically and socially conscious consumer behavior, the impact of materialism and compulsive buying on well-being and the impact of smartphone and social media use on personal well-being. He is the author of “Shiny Objects: Why We Spend Money We Don’t Have in Search of Happiness We Can’t Buy” and “Too Much of a Good Thing: Are You Addicted to Your Smartphone?”
Image Credit: Petrovich9/Getty Images Plus Although time is a set duration of hours, minutes and seconds, the perception of time can vary dramatically based on the individual and especially during times of high stress and uncertainty such as disasters, recessions and most recently the COVID-19 lockdown. For example, ask anyone when a specific event occurred during the pandemic and they are likely to respond with, “That happened three months ago. Or did that happen three years ago?”
While there have been studies on the feeling that there is not enough time or experiencing time as moving too slowly, Baylor University sociologists Matthew Andersson, Ph.D., and Paul Froese, Ph.D., investigated this sense of multifaceted time perceptions during the pandemic and their effects on mental well-being. Their findings – using national Gallup data collected in spring 2021 in the middle of the pandemic – were published in the journal Time & Society.
“We know from existing research that people often experience time in altered ways whenever disasters strike, and we wanted to see if that was true during the pandemic as well,” Andersson said.
The Baylor researchers found that Americans during the pandemic generally reported some degree of feeling rushed while also perceiving multiple types of time distortion involving slowness, quickness and days and weeks blending together. This disorientation also was frequently reported alongside other pandemic-related stressors, including economic strain, working from home, homeschooling a child and severe household conflict.
Together, they complicated how people perceive time by disrupting routines and creating experiences of trauma, adding to the decline in mental well-being and an increase in feelings of loneliness.
Time disorientation and mental well-being The top three findings of the study all demonstrate the connection between altered time perception and the mental states of an individual.
“If time does not seem to be moving ‘normally,’ it is generally related to lower levels of mental well-being, such as increased depressive, anxiety symptoms or a lessened sense of control,” Andersson said. “We think this is because people tend to feel grounded or calm when they feel like time is moving as it should.”
Secondly, the researchers found that individuals can often experience these time disorientations in multiple and contradictory ways, which can be related to even lower well-being.
“Feeling rushed and feeling that time is slow are kind of opposites, but they are both related to having this sense of multifaceted blending of time,” Froese said. “We can show very clearly how these new stresses that were brought on by the pandemic created heightened senses of disorientation in terms of time.”
More importantly, they found these time disorientations were affected by social, familial, physical and work situations, which created lower levels of mental well-being.
“Specific forms of stress we were seeing during the pandemic, such as financial hardship, homeschooling, working from home and severe household conflict, all had relationships to experiencing different kinds of time distortions,” said Andersson.
This was more evident in younger people “because it [lockdown] probably upended their daily routines in a much more dramatic way than it would have in somebody who's retired,” said Froese.
Experience of time The rushed pace of industrialized society existed before the COVID-19 pandemic, but the stressors associated with the pandemic added to the feelings of time being out of control.
“Our approach to capturing experiences of time rests on the assumption that individuals relate to time in complex ways,” Froese said. “We found original evidence to suggest that experiences of quickness, being rushed, slowness and indistinct boundaries of days all coincide, and that these multiple disorientations each relate to diminished mental wellbeing, to objective work and family demands, and to widespread exposures to pandemic-related stressors.”
The survey was conducted as part of the Baylor Religion Survey, one of the most extensive national surveys of American religious beliefs, values and behaviors that produces unique data concerning religion, health and community in America today. The 2021 data collection by Gallup contained a section devoted to how the pandemic affected Americans’ activities, including how the pandemic changed the emotional lives of Americans.
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Dr. Paul Froese is a professor of sociology and a research fellow for the Institute for Studies of Religion. He has been teaching and researching at Baylor since 2002.
Dr. Matthew Andersson’s research focuses on health inequality as it unfolds across the life course. Specifically, he researches educational and socioeconomic inequalities in mental and physical well-being as they relate to childhood, adolescent and adulthood factors.
Both experts are available to speak with media about this important topic - simply click on either expert's icon to arrange an interview time today.
