Our Heroes Will Win the Day - America's Fascination with Superheroes

Dec 20, 2017

3 min

Todd Petersen

In the last two decades, superheroes have taken over not only American theaters but screens across the world. 


Collectively grossing over $13 billion at the global box office, Marvel Cinematic Universe is the highest grossing film franchise of all time. Starting in 2007, they have produced 17 superhero films, including The Avengers ($1.5 billion) and Avengers: Age of Ultron ($1.4 billion), two of the highest grossing films ever.


Marvel’s superheroes are not the only favorites. Among the top 20 highest grossing series are X-Men, Batman, Spiderman, the DC Extended Universe, and Avengers (standing alone). The Superman, Iron Man and Captain America series are not far behind.


Dr. Todd Petersen, director of Project Based Learning at Southern Utah University and expert on the superhero genre, has a few arguments for the popularity and significance of superheroes.


"Superhero films are currently popular for a number of reasons. The CGI technology has allowed filmmakers relatively inexpensive ways to bring the spectacle of comic books to the big screen.” 


Historically it was difficult and expensive to make this genre of movies satisfying to moviegoers. The audiences of dedicated comic book fans didn’t guarantee the kind of box office revenues that large-scale special effects-heavy films would require. 


“There is a history of cheap serialization and campy adaptations, leading up to Richard Donner’s Superman film in 1978. This was the first attempt to treat a superhero film seriously. It wasn’t until the late 80s when anyone would try it again with Tim Burton’s Batman film. Each time, however, superhero films failed to stick, devolving into ridiculous parodies of themselves."


According to Dr. Petersen, Bryan Singer’s X-Men (2000), Sam Raimi’s Spiderman (2002), and Christopher Nolan’s Batman Begins (2005) were the major pictures that moved us forward into the abundance of films today.


"It’s easy enough to think of this popularity as the result of marketing, but I think it’s more than that. In the past, superhero films created an interest but that interest faded quickly. By the late 2000s, filmmakers figured out how to create these films as part of a large-scale serialization. These aren’t individual films anymore, they are part of massive systems of stories that connect into entire cinematic universes.”


In the next two years alone, installments in the Avengers, Ant-Man, Wonder Woman and Guardians of the Galaxy series are being produced. As well as the additions of Black Panther, Captain Marvel and Aquaman. 


“Each time a film is released, especially in the Marvel Cinematic Universe, it participates in a mega-narrative,” explains Dr. Petersen. “Even though these narrative systems are most easily seen in the superhero genre because of the scale, it’s part of the whole studio business model.”


Franchises like Star Wars, The Hobbit/Lord of the Rings, Harry Potter, Fast and Furious, and Jurassic Park are all structured this way. 


“Each film is an incomplete installment, which creates narrative tension. People keep seeing these movies because the story is unfinished. If you take a look at the Marvel Movies, the credit sequences kindle interest not just in the sequel, but they ignite an interest in another different, new line of films, all tied together."


Beyond the technology and underlying strategies, Dr. Petersen thinks there is something deeper driving audience reception.


"We live in a world that comes across as unstable and deeply troubled. Catastrophe lurks around every corner. Systems we’ve come to believe in are falling apart. Both major superhero text systems on screen at the moment are essentially the same story: an external threat is on its way, a few unique and special individuals are gathered to fight it, they are able to intervene, but it comes at a great cost. In the end, the story’s job is to calm our fears and give us hope that no matter how bleak things are, someone is out there fighting for us. They are imperfect like we are, but together they are strong enough to overcome. This is a story people want to believe in, especially because they see so much division and discord in the world."


Dr. Petersen’s research focuses on screen aesthetics, visual narratives, heist and superhero films, as well as film adaptation. He is available for an interview, just visit his profile.

Connect with:
Todd Petersen

Todd Petersen

Professor of English

Specializing in formal structures of visual storytelling, creative writing, film theory, and aesthetics

Traditional and Contemporary Models of Successful WritingCreative Writing TechniquesComing-of-Age StorytellingProject-Based Learning in HIgher EducationProject Management

You might also like...

Check out some other posts from Southern Utah University

1 min

Persuasive Attack: Threatening Reputations in Public Discourse

The Department of Communications at Southern Utah University has been busy with a recent book launch garnering attention. Dr. Kevin Stein and Dr. Matt Barton recently published Persuasive Attack: Threatening Reputations in Public Discourse. The book investigates the nature of persuasive attack by examining the strategies used in various cases to denigrate an individual or organization for their behavior and/or character. This groundbreaking book explores the intricate dynamics of persuasive communication, offering a critical framework for understanding how rhetorical strategies can influence public perception and discourse. Dr. Matthew H. Barton teaches courses in Persuasion, Communication Theory, Critical Thinking, Health Communication, and Interpersonal Communication. Dr. Kevin A. Stein's research focuses primarily on the rhetoric of attack (kategoria), defense (apologia), and persuasive responses to defense (antapologia). Other academic interests include political campaign communication and popular culture. Interested in learning more about this topic or looking to speak with either Barton or Stein - then let us help. Simply click on either expert's icon now to arrange an interview today.

3 min

SUU Professor and Author Todd Petersen meets with Utah Prison Book Club

Southern Utah University Professor of English and Cedar City-based author Todd Robert Petersen shared his most recent novel with the Utah Prison Education Project’s (UPEP) book club. Petersen joined the club to discuss his book, Picnic in the Ruins, and engage with readers eager to share their thoughts and questions. “The book club program at the Utah State Prison is such an interesting program, and I was so grateful to be invited to join the group for an evening as they discussed my novel,” said Petersen. “The readers in the group were so well prepared and had so many amazing insights and perspectives to share. I love knowing that these students were so dedicated to reading carefully and well, and preparing themselves to participate in a very high-level discussion.” Petersen has found literacy, creative thinking, and analytical thinking to be crucial skills for the future and tries to teach those skills in his courses at SUU. Petersen currently teaches Writing for the Screen, Screen Aesthetics, Advanced Fiction Writing, and Creative Writing Capstone. “It’s a thrill to know that my book can be a tool for that kind of teaching in this special education program,” said Petersen. “It feels like a wonderful way to explore how my creative work and teaching goals can intersect in a meaningful way.” The UPEP book club, established in 2019, has grown from three initial participants to a thriving community of readers from diverse backgrounds. The club meets every week to explore literature centered around a chosen theme. This fall, the theme, “Deseret Dreamers,” highlights works by authors with ties to Utah. The group relies on donations to provide members with copies of the books they discuss, and afterward, the books are donated to the prison library. “Having new books in here is like a treasure for a lot of guys,” said “Craig,” a long-standing club participant. “We get to escape, explore, and see things from a different perspective.” The club members not only brought annotated copies of the book, but also notes, questions, and quotes that resonated with them. “I was so impressed with how carefully they had read it and how much they had researched the issues the book brings up,” Petersen said. “You drive by these buildings and form perceptions based on what you’ve seen on television or in movies,” said Petersen. “But spending time with these individuals changes everything. I want them to know they are valued, capable of change, and that learning can transform their lives.” The English Department at SUU engages students through quality teaching and dynamic learning communities that foster an understanding of diverse literature and a command of essential writing skills. SUU is dedicated to promoting learning and personal growth in diverse communities and is proud to have had this interaction with the Utah Prison Education Project. By connecting educators, authors, and incarcerated individuals, SUU strives to empower lives through education and literature. If you want to know more about Todd Robert Petersen's recent book, he is available to speak with the the media. Simply click on his icon to arrange an interview today.

2 min

Fervo Energy, Southern Utah University, and Elemental Impact Launch Geothermal Drilling & Completions Apprenticeship Program

Fervo Energy (“Fervo”), the leader in next-generation geothermal development, along with Southern Utah University (SUU), an institution known for its personalized approach to learning, and Elemental Impact (“Elemental”), a non-profit investing platform that invests in climate companies and projects with deep local impact, today announced the launch of a geothermal apprenticeship program to help oil and gas workers and Southwest Utah residents join the rapidly growing enhanced geothermal industry. The first-of-a-kind geothermal apprenticeship program advances labor momentum spurred by the Inflation Reduction Act. The program, administered by SUU and funded in part by Elemental, will provide those seeking new skill sets with the opportunity to learn geothermal directional drilling and well completions, while combining on-the-job training with college-level coursework on geology and energy systems. This unique approach offers pathways for traditional college students as well as adult and working learners interested in careers in the geothermal energy industry. “Thousands of Americans work in upstream oil and gas, and with the right tools, they can easily apply their skill sets to geothermal production,” said Tim Latimer, Fervo CEO and Co-Founder. “We can harness the full potential of this existing talent pool and attract new talent beyond current fossil fuel workers by providing on-the-ground and in-classroom training opportunities. We believe that our apprenticeship program with SUU can ignite that process, supporting local job growth across Southwest Utah.” Already, 22 individuals working with ten different oilfield service providers operating in the area have registered for the geothermal apprenticeship program. By the end of 2024, the program aims to enroll at least 40 apprentices, providing them with an opportunity to fill an immediate workforce need upon completion of the apprenticeship. “Southwest Utah has the resource potential to become a national clean energy hub, and we have the human potential to make that vision a reality,” said Dr. Bill Heyborne, Dean of the College of Natural Sciences and Professor of Biology. “Our new apprenticeship program will prepare Utahns to drive much-needed energy innovation in the communities they call home.” Funding from Elemental Impact, a nonprofit investor in climate technology and community focused initiatives, enabled Fervo to offer this workforce training program. "Demand for electricity is surging and expected to double in the US by 2030; geothermal sources, like those being deployed by Fervo, have the potential to meet that demand while boosting local jobs,” said Dawn Lippert, Founder and CEO of Elemental Impact. “We are thrilled to support this geothermal apprenticeship program and help power the transfer of valuable skills from oil and gas professionals to the geothermal industry. This initiative, in partnership with SUU, is an essential bridge to building a local workforce and advancing the clean energy transition." Dr. Heyborne is available to speak with the media. For more information click on his icon to arrange an interview.

View all posts