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Oscar Nominations: "Positive Strides" and Missed Opportunities, Says Baylor Entertainment Marketing Expert

Jan 23, 2018

2 min

Tyrha Lindsey-Warren, Ph.D.

Tyrha Lindsey-Warren, Ph.D., clinical assistant professor of marketing in Baylor University’s Hankamer School of Business, studies consumer behavior, multicultural media, movies and entertainment. She is an expert on Hollywood and movies featuring actors of color.


She said Tuesday's Oscar nominations reveal "positive strides" for recognition of minorities in the film industry, but she also noted missed opportunities for noteworthy films.


“With today’s Oscar nominations, we see positive strides in the categories of Best Actor, Best Supporting Actress and Best Director regarding the nominations of persons of color. Even for not-so-well publicized categories like Best Screenplay, Best Writing, Adapted Screenplay and Best Cinematography, there are some wonderful artists of color and women that have been nominated. One that truly makes me happy is the nomination of ‘Coco’ for Best Animated Feature. It was an outstanding tribute to Mexican culture and was truly well done," Lindsey-Warren said.


"However, I am saddened that Patty Jenkins, the director of ‘Wonder Woman’ did not get any acknowledgement from The Academy. She did an excellent job with ‘Wonder Woman,’ from both a cinematic perspective as well as from the worldwide box office revenues. I am also saddened that director Reginald Hudlin’s ‘Marshall’ is missing this awards season. The story of American hero Thurgood Marshall is one that should have been more celebrated.”


Tyrha Lindsey-Warren, Ph.D., is a marketing scholar, business executive, artist and entrepreneur. As a consumer behavior scholar, her research is rooted in narrative transportation theory (i.e., storytelling) that exudes the emotion of empowerment and its impact on consumer attitudes, behaviors, purchase intention and message recall. She also studies health edutainment, multicultural media and advertising, as well as movies and entertainment. Lindsey-Warren is an expert in effective communications strategies for leaders, multicultural communications and marketing.


For more information, or for an interview with Tyrha Lindsey-Warren, contact Baylor Media Communications.


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Tyrha Lindsey-Warren, Ph.D.

Tyrha Lindsey-Warren, Ph.D.

Clinical Associate Professor of Marketing

Top consumer behavior and attitudes expert specializing in multicultural media & advertising, empowered storytelling & experiential learning

Consumer AttitudesEntertainmentMulticultural & DiversityConsumer BehaviorMarketing & Advertising

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