Will Samsung Reclaim the Smartphone Throne with the S9?

Will Samsung Reclaim the Smartphone Throne with the S9? Will Samsung Reclaim the Smartphone Throne with the S9?

February 27, 20181 min read
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It’s coming on March 16 – and after some early reviews, it appears Samsung’s latest offering – the Galaxy S9 – has its sights set on the Apple X.


With a lot of serious bells and whistles including a leading-edge camera, intelligent scanning for locking and unlocking, AR avatars mapping the user’s face to create a 3D image, and a jack (lesson learned) for the headphones Samsung has given consumers just about every reason to com back into the fold.


There’s also one more, it’s a premium device – but also substantially cheaper than Apple’s latest offering. And if you still can’t afford it – there’s monthly financing available.


Will the S9 see Samsung return as the go-to provider for smartphones? How will Apple and others like Google react? Or, is the idea of a premium phone costing close to a thousand dollars a unit getting too expensive for limited marketplace?


That’s where the experts from IDC Canada can help. Steve Yang analyzes the Canadian communications market, specifically focusing on mobility. He provides insights to Canadian wireless players around mobile phones and tablets. Simply click on Steve’s icon to arrange an interview to learn more.


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  • Steve Yang
    Steve Yang Senior Analyst, Communications & Mobility

    Senior Analyst, Communications & Mobility

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