Is AR the new ‘must-have’ for theme parks?

Is AR the new ‘must-have’ for theme parks? Is AR the new ‘must-have’ for theme parks?

July 11, 20182 min read

It’s happening … even if we didn’t think it would. Traditionally a trip to Disney or 6 Flags meant time with friends or family. Being social and being in the moment was the norm as opposed to capturing, sharing, posting and making part social media a major part of the day.

But times have changed.

And so too are theme parks competing for their piece a billion-dollar industry.

This year Snapchat is offering geofenced Snapchat Lenses at Disney, Universal, and Six Flags/Warner Bros. parks.

In fact, once users enter each park – they’ll get branded lenses of each location. So, if you’re enjoying Disney … expect Minnie’s bow, Mickey’s ears and likely maybe even Donald’s bill to now be a free option for posting and sharing.

But will it work? It this just the next natural step in the evolution of augmented reality (AR) and social media into our daily routines? Or is it a step towards distraction and a further step away from bonding, socializing and enjoying time away from technology.

There are a lot of questions, especially as generations of new consumers may be the ones dictating new expectations from theme park owners.

And that’s where the experts at Farmingdale State College can help. Dr. Martin Lewison is a professor in the Department of Business Management at Farmingdale. He’s also an expert and self-proclaimed junkie when it comes to rollercoasters and theme parks. He has ridden the rails of over 1,000 coasters in 26 countries. He is also a go-to source for national media on the subject. Dr. Lewison is available to speak about this topic – simply click on his icon to arrange an interview.


Connect with:
  • Martin  Lewison
    Martin Lewison Professor, Business Management

    Dr. Lewison is an amusement park junkie who has ridden more than 2,071 roller coasters in more than 37 countries.

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