IU Kelley School expert: $170 million fine of Google, YouTube probably not enough

In the largest fine ever, Google agreed to pay $170 million to settle a case with the Federal Trade Commission and New York’s attorney general over charges that YouTube made millions from violating children’s privacy laws. Scott Shackelford, associate professor of business law and ethics at the Indiana University Kelley School of Business, chair of IU’s Cybersecurity Program in Risk Management and director of the Ostrom Workshop Program on Cybersecurity and Internet Governance, doubts it will have much of an effect.

“Google, via YouTube, has been held accountable by the FTC and the New York Attorney General’s Office for its practices that violated children’s privacy, but it’s questionable whether a $170 million fine is sufficient to change business practices,” Shackelford said. “Similar to its $5 billion fine against Facebook, the FTC needs to do more to both increase these penalties, and even more importantly require the necessary steps to ensure that these violations do not recur. This is the FTC’s third fine against Google since 2011, for example, and it will likely not be the last.”