Training future PR pros

Training future PR pros

September 26, 20191 min read

School of Communications Dean Rochelle Ford recently appeared as a special guest on the PRWeek podcast to discuss a myriad of topics relating to the public relations industry and educating future professionals. 

“It’s an exciting time to be in public relations education,” Ford said at the beginning of the Sept. 5 podcast which is hosted by Steven Barrett, PRWeek's editorial director, and Frank Washkuch, PRWeek's news director. “At Elon, we are striving to educate the student both with the skills that are necessary to be competitive, then also the knowledge to understand the theory, the ‘why’ of why we do the communications that we do.”

Ford explained that today's PR professionals are being asked to do more, but that their training should still center around developing strong writing skills. 

“It’s the No. 1 skill,” she said. “We emphasize (writing) from their day (students) get on campus until the day they leave.”

Listen to the entire segment here

Last year, Ford was inducted into PRWeek's 2018 Hall of Fame class, shortly before PRWeek named Elon's School of Communications its 2019 Outstanding Education Program

If Dean Ford can assist with your reporting about the public relations industry and public relations educationplease reach out to Owen Covington, director of the Elon University News Bureau, at or (336) 278-7413. Dean Ford is available for phone, email and broadcast interviews. 

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