School of Communications Dean Rochelle Ford recently appeared as a special guest on the PRWeek podcast to discuss a myriad of topics relating to the public relations industry and educating future professionals.
“It’s an exciting time to be in public relations education,” Ford said at the beginning of the Sept. 5 podcast which is hosted by Steven Barrett, PRWeek's editorial director, and Frank Washkuch, PRWeek's news director. “At Elon, we are striving to educate the student both with the skills that are necessary to be competitive, then also the knowledge to understand the theory, the ‘why’ of why we do the communications that we do.”
Ford explained that today's PR professionals are being asked to do more, but that their training should still center around developing strong writing skills.
“It’s the No. 1 skill,” she said. “We emphasize (writing) from their day (students) get on campus until the day they leave.”
Listen to the entire segment here.
If Dean Ford can assist with your reporting about the public relations industry and public relations education, please reach out to Owen Covington, director of the Elon University News Bureau, at firstname.lastname@example.org or (336) 278-7413. Dean Ford is available for phone, email and broadcast interviews.
Rochelle Ford Dean of the School of Communications and Professor of Strategic Communications
Rochelle Ford is one of the foremost experts in diversity and inclusion in the public relations, advertising, and communications industries.