Behind the scenes and before kickoff – are you covering what it takes to pull off the biggest sporting event in America?

This Sunday, close to 100 million people will be tuning in to watch the Kansas City Chiefs take on the San Francisco 49ers in the biggest game of the year.

The Super Bowl is the biggest, loudest and most expensive sporting event in America. But before the players take the field and kick-off at 6:30 PM on game day -  there’s a week worth of events and parties to host and control, tens of thousands of fans, celebrities and curious on-lookers to contend with and ensuring the week is entertaining, enjoyable and ultimately safe is also the top priority.

And all of it takes months of planning in advance. And most importantly, handling all of these logistics, in the background and relatively unseen might be the biggest play of the week.

If you are a journalist covering the Superbowl this week – then let our experts help.

Jim Riordan initiated the MBA Sport Management program at Florida Atlantic University in 2000. Jim is an expert in the areas of event operations, crowd management and sports administration. He has also worked several major sporting events including Super Bowl XXXII and XXXIV.

Jim can help with your stories, share his experience and lend his expert perspective on what it takes to pull off an event of this size - to arrange an interview, simply click on his icon to book a time.