Winning a Grammy can 'catapult' your career

Winning a Grammy can 'catapult' your career Winning a Grammy can 'catapult' your career

January 27, 20201 min read

At the 62nd annual Grammy Awards, Billie Ellish became the first woman to ever take home the big four awards: Album of the Year, Record of the Year, Song of the Year and Best New Artist. 

David Fiorenza, economics professor of practice, says that winning high-profile awards, like the Grammy's, has the potential to catapult your career for decades, particularly for a lesser-known artist like Ellish, but it's important to be wary of changes to the music industry. 

"Musical trends change, creative destruction of the music industry has occurred for decades, radio station mergers and business cycles have all contributed to dozens of artists careers fizzling a year or so after the Grammy's," Fiorenza says. "One way to keep your career going economically: touring the US and looking for markets in Europe, Japan and South America."

To speak with Fiorenza, click on his headshot, email or call 610-519-5152.

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  • David Fiorenza
    David Fiorenza Assistant Professor of Practice in Economics | Villanova School of Business

    David Fiorenza is an expert in local economic impact, the economics of the hospitality industry and state budgetary negotiations

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