Winning a Grammy Can "Catapult" Your Career

Winning a Grammy Can "Catapult" Your Career

January 27, 20201 min read

At the 62nd Annual Grammy Awards, Billie Eilish became the first woman to take home the big four awards: Album of the Year, Record of the Year, Song of the Year and Best New Artist. 

Villanova's David Fiorenza, an assistant professor of economics, says that winning a high-profile award, like a Grammy, has the potential to catapult your career for decades, particularly for a lesser-known artist like Eilish. However, he notes that it's important to be wary of changes to the music industry. 

"Musical trends change. Creative destruction of the music industry has occurred for decades. Radio station mergers and business cycles have all contributed to dozens of artists careers fizzling a year or so after the Grammys," Fiorenza says. "One way to keep your career going economically: touring the U.S. and looking for markets in Europe, Japan and South America."

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