At millions of dollars a spot – what ads score and what ads flop during the Superbowl?January 28, 20202 min read
They hype has started, the fans are descending on Miami and for those of us watching Super Bowl LIV from our couches and living rooms – odds are we’ll be just as excited about the commercials playing between plays as we are about the action on the field.
Superbowl ads cost more than 5 million dollars for a 30 second spot. Some ads go on to become part of modern pop culture. People still reference Budweiser’s spot from 2000.
However, for every successful ad featuring a pop star, a Clydesdale horse and a puppy or a young Jedi and a Volkswagen that scores an advertising touchdown – there are also countless flops that likely have consumed entire annual ad budgets and even a few jobs in marketing departments along the way.
If you are a journalist covering the advertisements at this year’s Super Bowl – then let us help with your stories.
UC San Diego has experts in marketing and consumer behavior that are available to chat with media on story topics such as:
- Why some ads are more effective/favorable than others?
- Why certain brands played it safe in 2020?
- What marketing strategies “won” the Super Bowl?
- Why do Super Bowl ads still matter for consumers?
Ayelet Gneezy is a Professor of Behavioral Sciences & Marketing at UC San Diego. Her research addresses a wide variety of questions pertaining to consumer behavior.
On Amir Professor of Marketing at UC San Diego. His research focuses on using psychological and economic principles to identify successful strategies in different market settings.
Ayelet Gneezy and On Amir are both available to speak with media – simply click on either expert’s profile to arrange an interview.
Ayelet Gneezy Professor of Behavioral Sciences & Marketing
Ayelet Gneezy’s research addresses a wide variety of questions pertaining to consumer behavior.
On Amir Professor of Marketing
On Amir's research focuses on using psychological and economic principles to identify successful strategies in different market settings.