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Why is expertise marketing important?

May 4, 2020

1 min

Eli Singer

The web is being reorganized around expertise.   

 

To combat fake news, Google has released the EAT (Expertise, Authority and Trust) and BERT (Bidirectional Encoder Representations from Transformers) algorithms that prioritize results attributed to verified experts. Other major tech platforms are rapidly following-suit.


Businesses that showcase their expertise online in the proper digital format, will benefit with increased lead generation, greater organic reach and boosted media pickup.
Eli Singer, CEO Experts.Inc


After a quick analysis of your content footprint by our team we will be able to quantify the impact of an expertise marketing program on your search rankings and lead-generation.


About Experts.Inc

Experts.Inc is focused on radically growing the profile of subject matter experts at Fortune-100 companies. We deliver leads, global media and boosted search rankings - all without investments in media or social content. Experts.Inc is the first Official Partner Reseller of the ExpertFile software platform.


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Eli Singer

Eli Singer

Founder and CEO

Serial entrepreneur and recognized digital communications thought leader

Advertising & Media StrategyBoard AdvisorBrand & Communications StrategyDigital & Mobile StrategyInnovation & Commercialization

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