A Letter to our Valued Customers

A Letter to our Valued Customers A Letter to our Valued Customers

March 18, 20202 min read

As I write this letter, I can’t help but think of how much the world we live in has changed over the course of a few short weeks. Like you, IDC Canada is carefully evaluating the ever-changing situation related to COVID-19. It is truly an unprecedented situation. The market is extremely fluid, and each day we are carefully balancing our commitment to providing the tools our customers need to Plan, Market and Sell, all the while mobilizing our entire Canadian workforce remotely.


As a valued partner of IDC, we want you to know that we are here and we are ready to engage with your teams. Together we can navigate the “what’s next” in the Canadian ICT marketplace using our dedicated team of Canadian Analysts. The underpinning of IDC’s business has always been our data, our forecasts and our in-depth knowledge of the ICT markets. Be assured that our teams are working overtime to assess the impact on the Canadian ICT market, and more importantly, what the implications are to you, our valued partners.


Many customers have also reached out to ask how to adjust their customer interactions and continue to drive their business forward. Marketers are under fire to find new ways to stay in touch with customers and target new prospects remotely. The good news is that IDC Canada has been providing effective virtual event services like webcasts, audio podcasts and other compelling assets for many years now. We offer a wide range of digital assets that will keep you in touch with your customers and help you generate leads.


As we continue to learn more through monitoring the COVID-19 outbreak, we understand that “customer experience” in extraordinary times means working with our customers and partners in new ways. Now more than ever, we will navigate this situation together. If there are things you need from us or additional ways we can support you, please let us know. We remain committed to helping Canadian Businesses through this challenging time.


Please look for more detailed insights on the effects of the COVID 19 virus on the Canadian ICT market in the form of IDC research documents and webcasts next week.


Feel free to reach out directly to your IDC relationship manager or through our inquiry desk at askidc@idccanada.com at any time.


Kind Regards and Stay Safe,


Lars Goransson

Managing Director, IDC Canada

idc.com/ca


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