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STORY: By the Numbers - CAA looks back on key initiatives from the pandemic

Jun 30, 2020

3 min



It’s been almost five months since COVID-19 started to dominate headlines in Canada and many people and businesses had to adapt to quickly changing circumstances.  


As one of Canada’s largest membership organizations, with multiple areas of business, CAA had to navigate the changes in various industries in order to keep CAA members safe.  


The initial response 


As a travel company, our agents helped to rebook hundreds of passenger travel itineraries as flights were cancelled and borders closed. CAA’s travel insurance company, Orion Travel Insurance, worked with thousands of insureds to extend their trip cancellation and interruption insurance policies while offering additional protection for travel suppliers’ vouchers and credits.  


As the community spread of COVID-19 started to take hold, CAA had to make the difficult decision to implement contact-free service and ask members to seek alternative transportation from their breakdown location, all in the interest of keeping members and drivers safe.  


To help do our part to curb the spread of the virus, a decision was made in early March to close all of CAA’s retail stores across south-central Ontario. While the state of emergency had not yet been implemented by the province, we felt it was the right thing to do. All CAA associates across the company quickly adapted to work from home.  


Shortly after, a state of emergency went into effect in Ontario and CAA was established as an essential service both for roadside and insurance operations.  



A Responsibility to do something good 


Once the safety of CAA operations was taken care of, we quickly started looking at how else we can make a difference during this difficult time.  


First, we committed to supporting healthcare workers and first responders by offering free roadside assistance during this crisis. 


We then leveraged our network of trucks to deliver vital food and supplies to those in need. CAA worked with several large organizations in need, such as food banks, Meals on Wheels, Mobilizing Masks for Healthcare Workers and other community service groups, to assist with delivering vital supplies where they were needed urgently.  


CAA also felt that it was important to stay connected and check in on the vulnerable members of our community who are struggling most. We created Operation Outreach to proactively reach out to a group of CAA members who were over the age of 75. The initiative was overwhelmingly positive with members appreciating the call and opportunity to interact with someone. One member even offered to join our outbound-calling team and to help check in with others.


As the pandemic continued, we noticed that another important way we could give back and help people in need was through our insurance coverage.  


We saw that Canadians everywhere were feeling the profound social, emotional and financial effects of COVID-19, and so CAA Insurance looked at every possible way to help people save money. We are the only insurance company offering a 10% rate reduction on both home and auto policies, as well as a $100 Auto Insurance Relief Benefit. Unlike other insurers, we made sure that the rate reduction would be valid for the duration of the 12-month policy term. 


By the numbers 


Everything that was accomplished throughout the pandemic was possible thanks to the hard work of dedicated Associates and the enduring support of our Members. While many Members may join CAA for roadside or to sign up for insurance, they are also contributing to the community.  


The COVID-19 pandemic presented an opportunity for us to support our Members and the communities in which they live. We are pleased to share the impact that was made throughout this time.




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MEDIA RELEASE: CAA Manitoba encourages families to make a School Year Resolution for safer school zones featured image

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As Manitoba students head back to school, CAA Manitoba is encouraging families to make one simple school year resolution: help create safer school zones for everyone. With students, parents, school buses, adult crossing guards and pedestrians returning to daily routines, school zones become significantly busier during the back-to-school season. CAA Manitoba is reminding all road users that school zone safety is a shared responsibility and that small actions can make a big difference in helping children get to and from school safely every day. "Back-to-school season is an exciting time for families, but it also brings increased traffic and activity around schools," says Ewald Friesen, manager of government and community relations, CAA Manitoba. "Whether you're driving, walking, cycling or taking the bus, everyone has a role to play in creating safer school communities by slowing down, staying focused and looking out for one another." Reduced school zone speed limits are back in effect As of Sept. 1, reduced school zone speed limits are back in effect across Manitoba. Between 7 a.m. and 5:30 p.m., Monday through Friday, drivers are required to reduce their speed to 30 km/h when travelling through school zones. To help reduce congestion and improve safety, CAA Manitoba is encouraging families to set a few "school year resolutions" this fall: Give yourself a few extra minutes: We know mornings don't always go according to plan. When possible, build in a little extra time for the school run. A less rushed arrival can help reduce behaviours like double parking, stopping in undesignated areas or dropping children off from unsafe locations. Follow your school's drop-off routine: Every school has procedures designed to move students safely and efficiently. Following designated pick-up and drop-off practices, even when the line is long, helps improve traffic flow and creates a safer experience for children, families, and school staff. Consider a "park and walk": If it's practical for your family, parking a short distance from the school and walking the last block can help ease congestion near entrances while giving children an opportunity to build road safety awareness. Help reduce traffic with active school travel: If possible, incorporate active school travel into your family's routine, even one or two days per week. Encouraging your kids to walk or wheel to school helps to ease traffic congestion, among other benefits. Reinforce road safety rules: Proactively chat with children about how to safely walk, bike or scooter based on their age and neighbourhood. Simple reminders like looking "left, right, left" before crossing, paying attention to crossing guards and staying alert around driveways, back lanes and parking lots can make a big difference. CAA Manitoba is also reminding drivers to stay alert in school zones, particularly during arrival and dismissal periods. Motorists should watch for adult crossing guards, school safety patrollers, pedestrians, and school buses, and be prepared to stop at marked crossings. Drivers must stop at least five metres away from a school bus with flashing red lights and an extended stop arm and remain stopped until the signals are no longer activated. Now in its 90th year, the CAA School Safety Patrol program has helped keep Manitoba students safe as they travel to and from school. Student Patrollers help classmates cross roadways safely while promoting good road safety habits and demonstrating leadership within their communities. "Creating safer school zones starts with all of us making thoughtful choices every day," said Friesen. "When drivers slow down, families follow safe drop-off practices and children understand how to navigate their neighbourhood safely, we can help ensure every student has a safer journey to and from school." For more information, visit: www.caamanitoba.com/advocacy/school-safety/school-zones.

MEDIA RELEASE: New school year, new safe habits: CAA encourages families to make a School Year Resolution for safer school zones featured image

3 min

MEDIA RELEASE: New school year, new safe habits: CAA encourages families to make a School Year Resolution for safer school zones

As students head back to class, CAA South Central Ontario (CAA SCO) is encouraging families to make one simple resolution this school year: help create safer school zones. New CAA research shows that school zone congestion remains a significant concern for Ontario parents. Eight in 10 parents report congestion during school drop-off and pick-up times, while 84 per cent say they have witnessed at least one dangerous driving behaviour in their child's school zone. The most observed behaviours include speeding, double-parking, stopping in undesignated areas, and blocking school bus drop-off zones. "Back-to-school season is exciting, but it can also be hectic," says Tracy Marshall, manager, community relations at CAA SCO. "The good news is that small changes to our daily routines can make a meaningful difference. By planning ahead, following school drop-off procedures and staying alert, we can all help make school zones safer for children, parents and school staff." Ontario parents raise concerns about school zone safety as risky drop-off and pick-up habits persist According to the survey, 63 per cent of Ontario parents reported that their child's school zone was not very safe. Three of the four most frequently observed unsafe behaviours are directly related to school drop-off and pick-up activity, highlighting the need for safer habits during busy school travel periods. CAA is encouraging families to set a few 'school year resolutions' to create safer school zones as children go back to school: Give yourself a few extra minutes: We know mornings don't always go according to plan. When possible, build in a little extra time for the school run. A less rushed arrival can help reduce behaviours such as double parking, stopping in undesignated areas, or dropping children off in unsafe locations. Follow your school's drop-off routine: Every school has procedures designed to move students safely and efficiently. Following designated pick-up and drop-off practices, even when the line is long, helps improve traffic flow and creates a safer experience for children, families, and school staff. Consider a "park and walk": If it's practical for your family, parking a short distance from the school and walking the last block can help ease congestion near entrances while giving children an opportunity to build road safety awareness. Help reduce traffic with active school travel: If possible, incorporate active school travel into your family's routine, even one or two days per week. Encouraging your kids to walk or wheel to school helps to ease traffic congestion, among other benefits. Reinforce road safety rules: Proactively chat with children about how to safely walk, bike or scooter based on their age and neighbourhood. Simple reminders like looking "left, right, left" before crossing, paying attention to adult crossing guards and staying alert around driveways and parking lots can make a big difference. CAA SCO is also asking all motorists to remember that when you're in a school zone, children are nearby. Drivers can support school zone safety with a few simple actions: Stay alert: Put away distractions and focus on the road. Children can appear unexpectedly between parked vehicles, near crossings or around school buses. Slow down: Reduce your speed and be prepared to stop. School zones require extra attention, particularly during arrival and dismissal periods. Watch for school buses and crossing guards: Always obey school bus signals and be aware of adult crossing guards, safety patrollers and students crossing the road. Not only is it illegal to pass a stopped school bus with red lights flashing and the stop arm extended, it is also incredibly dangerous. For more school zone safety information and tips, visit caasco.com/schoolzone.

MEDIA RELEASE: CAA Manitoba survey finds rising gas prices are impacting how Manitobans drive, travel and spend this summer featured image

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MEDIA RELEASE: CAA Manitoba survey finds rising gas prices are impacting how Manitobans drive, travel and spend this summer

Rising gas prices are having a real impact on how Manitobans manage their daily routines and summer plans, according to a new survey from CAA Manitoba. The survey found that about six in ten Manitobans say higher fuel costs are affecting their day-to-day lives, with many cutting back on driving and adjusting spending to make ends meet. “Manitobans are making thoughtful choices to stretch their budgets, whether that’s driving a little less, planning trips more carefully or finding ways to save at the pump,” says Ewald Friesen, manager, government & community relations for CAA Manitoba. Many respondents said they begin to rethink their habits when gas prices reach around $2.10 per litre, a point where costs start to influence decisions about how and when they travel. The most common changes include driving less for everyday needs (35 per cent), cutting spending in other areas (23 per cent), and reducing or eliminating some activities entirely (23 per cent). Summer travel is still a priority, with adjustments Despite higher fuel costs, road trips remain a popular choice this summer, with more than seven in ten Manitobans planning to hit the road. However, nearly six in ten say rising gas prices are likely to influence those plans, prompting many to take fewer trips, travel shorter distances or adjust their budgets. “Travel is still important to Manitobans, especially during the summer months, but people are being more mindful about how they plan those trips,” adds Friesen. Saving at the pump is becoming a priority for Manitobans Manitobans are also actively looking for ways to manage fuel costs. The survey shows that most drivers are taking steps to save money on gas, with many turning to loyalty programs, comparing prices at different stations, or using apps to find the best deal. More than half say they are also considering alternative ways to get around more often, such as walking, cycling, or using transit where possible. Simple tips to stretch your fuel budget: CAA Manitoba encourages drivers to take simple steps to improve fuel efficiency and make the most of every tank, especially during busy summer travel months: Plan routes in advance to avoid backtracking and unnecessary mileage: Plan the most efficient route to your destination and avoid backtracking and unnecessary mileage.   Remove extra weight from your vehicle: Reducing your vehicle’s weight can help improve your fuel efficiency when on trips.     Avoid leaving your rooftop luggage carriers or bike racks on your vehicles when you are not using them: Items on top of the car significantly increase aerodynamic drag, reducing fuel economy.   Control your speed: Fuel consumption starts to increase above 90-105 km/h. For long stretches of road ahead, use cruise control to maintain your speed to save fuel.  Drive conservatively: If you find yourself stuck in long weekend traffic, avoid rapid acceleration and hard braking, which can lower fuel economy by 15 to 30 per cent at highway speeds and 10 to 40 per cent in stop-and-go traffic.  Keep up with regular car maintenance: Underinflated tires increase fuel consumption by up to four per cent. With regular maintenance services, you can help your vehicle run more efficiently. Take advantage of reward programs and tools to find lower prices: CAA members save three cents per litre when they load their membership card in the Shell app or use it at the pump.  “These small actions can add up over time and help make driving more affordable,” says Friesen. CAA Manitoba continues to advocate for drivers by sharing timely information and practical advice to help Manitobans navigate rising costs and stay mobile year-round.

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