Featured Post from CAA Club Group

STORY: By the Numbers - CAA looks back on key initiatives from the pandemic

Jun 30, 2020

3 min



It’s been almost five months since COVID-19 started to dominate headlines in Canada and many people and businesses had to adapt to quickly changing circumstances.  


As one of Canada’s largest membership organizations, with multiple areas of business, CAA had to navigate the changes in various industries in order to keep CAA members safe.  


The initial response 


As a travel company, our agents helped to rebook hundreds of passenger travel itineraries as flights were cancelled and borders closed. CAA’s travel insurance company, Orion Travel Insurance, worked with thousands of insureds to extend their trip cancellation and interruption insurance policies while offering additional protection for travel suppliers’ vouchers and credits.  


As the community spread of COVID-19 started to take hold, CAA had to make the difficult decision to implement contact-free service and ask members to seek alternative transportation from their breakdown location, all in the interest of keeping members and drivers safe.  


To help do our part to curb the spread of the virus, a decision was made in early March to close all of CAA’s retail stores across south-central Ontario. While the state of emergency had not yet been implemented by the province, we felt it was the right thing to do. All CAA associates across the company quickly adapted to work from home.  


Shortly after, a state of emergency went into effect in Ontario and CAA was established as an essential service both for roadside and insurance operations.  



A Responsibility to do something good 


Once the safety of CAA operations was taken care of, we quickly started looking at how else we can make a difference during this difficult time.  


First, we committed to supporting healthcare workers and first responders by offering free roadside assistance during this crisis. 


We then leveraged our network of trucks to deliver vital food and supplies to those in need. CAA worked with several large organizations in need, such as food banks, Meals on Wheels, Mobilizing Masks for Healthcare Workers and other community service groups, to assist with delivering vital supplies where they were needed urgently.  


CAA also felt that it was important to stay connected and check in on the vulnerable members of our community who are struggling most. We created Operation Outreach to proactively reach out to a group of CAA members who were over the age of 75. The initiative was overwhelmingly positive with members appreciating the call and opportunity to interact with someone. One member even offered to join our outbound-calling team and to help check in with others.


As the pandemic continued, we noticed that another important way we could give back and help people in need was through our insurance coverage.  


We saw that Canadians everywhere were feeling the profound social, emotional and financial effects of COVID-19, and so CAA Insurance looked at every possible way to help people save money. We are the only insurance company offering a 10% rate reduction on both home and auto policies, as well as a $100 Auto Insurance Relief Benefit. Unlike other insurers, we made sure that the rate reduction would be valid for the duration of the 12-month policy term. 


By the numbers 


Everything that was accomplished throughout the pandemic was possible thanks to the hard work of dedicated Associates and the enduring support of our Members. While many Members may join CAA for roadside or to sign up for insurance, they are also contributing to the community.  


The COVID-19 pandemic presented an opportunity for us to support our Members and the communities in which they live. We are pleased to share the impact that was made throughout this time.




You might also like...

Check out some other posts from CAA Club Group

2 min

MEDIA RELEASE: Provincial Trunk Highway 34 Named the Worst Road in Manitoba

Manitobans have spoken – and the results are in. The 2025 CAA Worst Road is Provincial Trunk Highway 34 (PTH 34) in Central Plains/Pembina Valley, Manitoba. Frustrations with potholes, poor road maintenance, poor road signage and unpaved roads pushed PTH 34 to the number one spot. This marks this road’s sixth appearance on the CAA Worst Roads Top 10 list; however, this is the first time it has taken the top spot. This year also marks a historic first for the CAA Worst Roads campaign – for the first time in its 14-year history, nine out of ten roads on the top 10 list are from rural Manitoba communities. Saskatchewan Avenue, the only Winnipeg road on the list in 2025, has appeared on the CAA Worst Roads list for the last seven consecutive years. "The CAA Worst Roads campaign provides a powerful snapshot to governments on where to prioritize budgets and move up road repairs by giving Manitobans an opportunity to have their say on the difficulties they are experiencing in getting around," says Ewald Friesen, manager of government and community relations for CAA Manitoba, "We saw the proof of this when last year's winner, 18th Street in Brandon, received a swift and coordinated response from governments on the same day the results were released, with shovels in the ground by Fall.” This year’s campaign saw an almost 50 per cent increase in roads nominated, with 723 different roads across 86 municipalities. CAA research shows that 39 per cent of respondents expressed dissatisfaction with road work projects, stating that the roads don’t last long before they must be repaired again. However, 88 per cent are willing to put up with the inconvenience of construction in exchange for long-term improvements. "Manitobans take to this campaign because they are hopeful for change,” says Friesen. “CAA’s annual campaign plays a critical role in highlighting the roads that need urgent attention, providing governments with a better understanding of where Manitobans want these investments made." Half of the roads on the top 10 list are new this year. These include Provincial Road 234 in Interlake, Provincial Road 349 in Westman, Provincial Road 239 in Interlake, 26th Street in Brandon, and Provincial Trunk Highway 12 in Eastman. Manitoba's Top 10 Worst Roads for 2025 1. Provincial Trunk Highway 34, Central Plains/Pembina Valley 2. Provincial Road 234, Interlake 3. Provincial Road 307, Whiteshell 4. Provincial Road 239, Interlake 5. Provincial Road 349, Westman 6. 26th Street, Brandon 7. Provincial Trunk Highway 12, Eastman 8. Provincial Trunk Highway 26, Central Plains 9. Richmond Avenue, Brandon 10. Saskatchewan Avenue, Winnipeg "CAA Manitoba urges all levels of government to prioritize road safety through predictable, year-over-year investment and timely repairs," adds Friesen. “CAA Manitoba will continue to advocate for Manitobans to drive positive change in communities across the province." For more information and historical results, please visit: https://www.caamanitoba.com/advocacy/government-relations/worst-roads

3 min

MEDIA RELEASE: CAA Manitoba partners with the RCMP and the Government of Manitoba to remind drivers to slow down and move over on the road

Today, on CAA’s National Slow Down, Move Over Day, the Government of Manitoba, the RCMP and CAA representatives came together at the Manitoba Legislature to remind motorists about the importance of Manitoba’s Slow Down, Move Over law (SDMO), a life-saving law designed to protect emergency responders and roadside workers. “We are pleased that the Manitoba government has proclaimed May 13th as Slow Down Move Over Day to help bring awareness to the laws designed to protect emergency responders, tow operators, and highway workers who are stopped on the side of the road to save lives on Manitoba roadways,” said Ewald Friesen, manager of government relations for CAA Manitoba. Minister of Transportation and Infrastructure Lisa Naylor stated, “Every day, workers risk their lives to keep our roads safe and we are asking Manitoba drivers to take one simple, life-saving action: slow down and move over.” The timing is especially important as Canada Road Safety Week begins on May 13, shining a broader spotlight on making Canadian roads safer for all. CAA has been the leading advocate in Canada to ensure that 'Slow Down, Move Over' laws include tow trucks, along with police, ambulance and fire. "Most drivers tend to slow down and move over for police cars, ambulances, and fire trucks, but this is lower for tow trucks. It's important to always remember that for many, the side of the road is someone's workplace, and everyone deserves a safe place to work. Slow Down, Move Over laws protect our roadside rescuers, and the stranded drivers we serve every day,” reinforced Friesen. CAA’s research shows that Manitobans care deeply about the safety of emergency vehicles, drivers and stranded motorists. Data also shows that 8 in ten CAA Members have heard of the Slow Down, Move Over law, and 99 per cent support it. Just over half, however, know the definition of the law, underscoring that there is still important work to do to help drivers understand exactly what the law requires a driver to do. Over 1/3 of members are not aware of specific penalties, though they do know a penalty exists and 4 in ten Manitobans aged 65 and above are unaware of any penalties. Sergeant Mark Hume, Unit Commander, North West Traffic Services, Manitoba RCMP highlighted, “Violators can be charged under Section 109.1(2) of the Highway Traffic Act ($298 fine) at a minimum. Aggravated circumstances can result in more severe charges.” The consequences of neglecting these laws can be tragic, not only for roadside workers but also for drivers and passengers. The hope is that this initiative will help remind drivers of the importance of safe driving behaviours and encourage everyone to do their part to keep Manitoba’s roads and highways safe. “Through education and awareness of ‘Slow Down, Move Over’ laws, we wish to support drivers in their crucial role in preventing incidents and fostering a culture of care and safety on Manitoba's highways,” continued Friesen. If you see an emergency vehicle or tow operator up ahead, reduce your speed and move to an open lane if it is safe to do so. If the posted speed limit is less than 80 km/h you are required to slow down to 40 km/h. If the posted speed limit is 80 km/h or higher you are required to slow down to 60 km/h. For more information about the Slow Down, Move Over law, visit: https://www.caamanitoba.com/advocacy/government-relations/slow-down The online survey was conducted by via an online quantitative survey with 916 CAA Members in Manitoba between February 3 and February 11, 2025. Based on the sample size of n=916 and with a confidence level of 95%, the margin of error for this research is +/- 3.24%.) 

2 min

MEDIA RELEASE: CAA South Central Ontario and OPP team up to remind drivers to slow down and move over this summer

As the busy summer travel season approaches, CAA South Central Ontario (CAA SCO) and the Ontario Provincial Police (OPP) are teaming up to remind motorists about the importance of Ontario’s Slow Down, Move Over law, a life-saving rule designed to protect emergency responders and roadside workers. CAA clubs across Canada are marking the second Tuesday in May as National Slow Down, Move Over Day today. OPP and CAA SCO representatives are holding an education event at the ONroute King City from 6:30 a.m. to 9:30 a.m. OPP is also conducting a ride-along with the media to highlight enforcement efforts. The timing is especially important as Canada Road Safety Week also begins today, shining a broader spotlight on making Canadian roads safer for all. “Our highways are among the busiest in Canada, and for first responders and tow truck drivers, they are also their workplaces,” said Michael Stewart. “Everyone deserves a safe place to work. Drivers can do their part by slowing down and moving over when they see flashing lights.” The Slow Down, Move Over law is designed to protect their lives. In Ontario, drivers are required to slow down and, if it is safe to do so, move over one lane when approaching a stopped emergency vehicle — including police, fire, ambulance, and tow trucks — with flashing lights activated. Failure to comply could result in fines ranging from $400 to $2,000, three demerit points, and even a possible driver’s licence suspension for up to two years if convicted. “Education and awareness are key,” said Kerry Schmitt. “Each year, first responders and tow operators are put at risk when assisting stranded drivers or attending collisions. By slowing down and moving over, drivers can help make the roads safer for everyone.” CAA SCO and the OPP encourage all drivers to keep safety top of mind, not just during the summer months but every day of the year. For more information about the Slow Down, Move Over law, visit caasco.com.

View all posts
Powered by