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STORY: By the Numbers - CAA looks back on key initiatives from the pandemic

Jun 30, 2020

3 min



It’s been almost five months since COVID-19 started to dominate headlines in Canada and many people and businesses had to adapt to quickly changing circumstances.  


As one of Canada’s largest membership organizations, with multiple areas of business, CAA had to navigate the changes in various industries in order to keep CAA members safe.  


The initial response 


As a travel company, our agents helped to rebook hundreds of passenger travel itineraries as flights were cancelled and borders closed. CAA’s travel insurance company, Orion Travel Insurance, worked with thousands of insureds to extend their trip cancellation and interruption insurance policies while offering additional protection for travel suppliers’ vouchers and credits.  


As the community spread of COVID-19 started to take hold, CAA had to make the difficult decision to implement contact-free service and ask members to seek alternative transportation from their breakdown location, all in the interest of keeping members and drivers safe.  


To help do our part to curb the spread of the virus, a decision was made in early March to close all of CAA’s retail stores across south-central Ontario. While the state of emergency had not yet been implemented by the province, we felt it was the right thing to do. All CAA associates across the company quickly adapted to work from home.  


Shortly after, a state of emergency went into effect in Ontario and CAA was established as an essential service both for roadside and insurance operations.  



A Responsibility to do something good 


Once the safety of CAA operations was taken care of, we quickly started looking at how else we can make a difference during this difficult time.  


First, we committed to supporting healthcare workers and first responders by offering free roadside assistance during this crisis. 


We then leveraged our network of trucks to deliver vital food and supplies to those in need. CAA worked with several large organizations in need, such as food banks, Meals on Wheels, Mobilizing Masks for Healthcare Workers and other community service groups, to assist with delivering vital supplies where they were needed urgently.  


CAA also felt that it was important to stay connected and check in on the vulnerable members of our community who are struggling most. We created Operation Outreach to proactively reach out to a group of CAA members who were over the age of 75. The initiative was overwhelmingly positive with members appreciating the call and opportunity to interact with someone. One member even offered to join our outbound-calling team and to help check in with others.


As the pandemic continued, we noticed that another important way we could give back and help people in need was through our insurance coverage.  


We saw that Canadians everywhere were feeling the profound social, emotional and financial effects of COVID-19, and so CAA Insurance looked at every possible way to help people save money. We are the only insurance company offering a 10% rate reduction on both home and auto policies, as well as a $100 Auto Insurance Relief Benefit. Unlike other insurers, we made sure that the rate reduction would be valid for the duration of the 12-month policy term. 


By the numbers 


Everything that was accomplished throughout the pandemic was possible thanks to the hard work of dedicated Associates and the enduring support of our Members. While many Members may join CAA for roadside or to sign up for insurance, they are also contributing to the community.  


The COVID-19 pandemic presented an opportunity for us to support our Members and the communities in which they live. We are pleased to share the impact that was made throughout this time.




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MEDIA RELEASE: More Ontario drivers admit to getting behind the wheel after consuming cannabis

A recent survey conducted by CAA South Central Ontario (CAA SCO) found that substance use, specifically cannabis, is on the rise for Ontarians. According to the study, over half (53 per cent) of Ontario drivers have ever tried cannabis, a 14 per cent increase from last year. The issue here is that as more Ontarians are using cannabis, the number of impaired motorists is also on the rise. The survey found that 19 per cent of Ontario drivers admit to ever consuming cannabis and driving a vehicle, a five per cent increase from last year. “This data shows us that the popularity of cannabis has subsequently resulted in more impaired driving,” says Michael Stewart, Community Relations Consultant for CAA SCO, “cannabis can be safely consumed recreationally, but never when behind the wheel.” Despite the increase in cannabis-impaired driving, those driving impaired are less confident in their ability to drive than in years prior. The survey found that: 52 per cent of recent cannabis-impaired drivers admitted to driving within three hours of consumption. 31 per cent of drivers reported feeling high while driving. 76 per cent expressed confidence in their ability to drive – ten per cent less compared to last year. In addition, 63 per cent were worried about being caught. When drivers were asked if they agree or disagree – most continue to agree that cannabis-impaired driving is dangerous but not as bad as driving while alcohol-impaired. According to the study, 91 per cent of Ontario drivers agree that driving under the influence of cannabis is a serious risk to road safety. This concern is even higher amongst older drivers. However, despite the research regarding the effects of cannabis on driving, Ontario drivers continue to generally perceive cannabis as less dangerous (90 per cent) than alcohol (95 per cent) or illegal narcotics and opioids (93 per cent) when it comes to impaired driving. “There is often a misconception on the effects cannabis can have on a driver,” says Stewart, “however, it has been proven that driving impaired can greatly impact a driver’s reaction time, coordination and decision-making, just the same as it does when consuming alcohol.” The survey found that Ontarians who decided to drive after consuming cannabis did so because they believed they did not consume a significant amount of cannabis (32 per cent), had no alternative but to drive home (32 per cent), or thought the drive would be short anyway (28 per cent). The normalization of cannabis use, combined with increased access to retail stores, may be influencing the rise in consumption and cannabis-impaired driving cases. The data shows that 74 per cent of Ontario drivers have at least one cannabis store in their neighbourhood – a 14 per cent increase from 2023 – with 35 per cent of Ontarians reporting four or more stores in their neighbourhood, up six per cent from last year. As the holiday season approaches, CAA SCO is asking those who do consume cannabis, alcohol or other drugs to plan ahead by making alternate arrangements, such as a designated driver or a rideshare service, to get home safely.  “While we’re all aware that alcohol-impaired driving can be deadly, we should also take the same attitude towards cannabis-impaired driving,” says Stewart, “CAA SCO wants to emphasize the importance of using cannabis responsibly, and that means never using it when driving.” The online survey was conducted by DIG Insights from July 5 to July 18, 2024, with 1,664 Ontario drivers aged 19 and older. Based on the sample size of n=1,664 and with a confidence level of 95%, the margin of error for this research is +/- 2%.) 

2 min

MEDIA RELEASE: Avoid the Winter Wallop: CAA, Toronto Police Service and OPP team up with winter weather readiness tips.

Almost one month before the official start of winter and CAA South Central Ontario (CAA SCO), Toronto Police Service (TPS) and Ontario Provincial Police (OPP) are joining forces to keep drivers safe before winter weather blows in with full force. The three organizations are teaming up to help inform Ontario drivers that now is the time to install winter tires, check their car batteries, and stock their cars with emergency car kits that include essentials for the winter months. “Ontario winters can be unpredictable, and snowstorms can hit suddenly. It’s always best to prepare ahead of time in case driving conditions become hazardous,” says Nadia Matos, manager of external communications, CAA SCO. “There’s no time like the present to ensure your safety before getting on the road.” Driving behaviour is the most important factor in ensuring safe driving operations in winter weather. "Road safety is everyone’s responsibility,” says Sergeant Murray Campbell, Toronto Police Service. “With fewer daylight hours and reduced visibility, we are urging everyone to remain vigilant, be aware of other road users, drive according to the weather conditions, ensure vehicle lights are on, and plan ahead to allow for extra travel time.” The organizations continue to reinforce last year’s amendments to the Highway Traffic Act, including the illegal passing of snowplows working in echelon on Ontario highways. “Not only is passing these plows illegal, but it is also incredibly dangerous,” says Sergeant Ted Dongelmans, Ontario Provincial Police. “Offenders may face a fine ranging from $150 to $1,000 if found passing a snowplow while they are clearing the roads.” Before heading out on the road this winter, motorists can download and use the 511 app to check the weather and road conditions before they leave home. The 511 app can be found at 511on.ca or in the app store on their mobile devices. For a safer trip this Winter, CAA, TPS and OPP are sharing the following motorist tips: • Test your car battery. If necessary, replace it before it fails. CAA SCO will test Members’ batteries free of cost during a service call. • Pack a fully stocked emergency car kit. The kit should include a flashlight, extra batteries, warning devices (e.g., flares, reflective vests/strips), a first aid kit, blankets, jumper cables, non-perishable food and water, and a phone charger. Be sure to always keep an ice scraper, small shovel, and snow brush handy in your car. • Service your vehicle. Have your brakes checked, oil changed and top up your windshield washer fluid and any other fluids that are getting low. • Keep your gas tank at least half full at all times. Cold weather causes condensation in the system, which can lead to fuel-line freeze-up and prevent a car from starting. • Check your lighting system. Ensuring you have full lighting is very important in the winter months. Check your headlights and signal lights to ensure they work correctly.

3 min

MEDIA RELEASE: Are you Ready for Winter Driving? CAA Manitoba shares winter weather readiness tips

As the cold weather begins to roll in, CAA Manitoba (CAA MB) is encouraging Manitobans to prepare themselves and their vehicles accordingly for the winter season. “All too often, motorists wait until the first snowfall before preparing their vehicles for winter driving,” says Nadia Matos, manager, external communications for CAA Manitoba. “Now is the time to get your winter tires on and check that your car battery will last the winter months. Even a fully charged battery can lose power when the temperature dips below 0° Celsius.” CAA Manitoba has compiled a list of winter readiness tips for Manitobans to help them prepare for the winter season. • Install winter tires for better traction – On cold and snowy roads winter tires can help reduce your breaking distance by up to 25 per cent. Members can call CAA before Nov. 30 to have our mobile tire service change them for you at home for a fee. • Test your car battery - If necessary, replace it before it fails. Even a fully charged battery can lose up to 30 per cent charge in temperatures below zero. CAA Manitoba will test Members’ batteries free of cost during a service call. • Ensure you have an emergency car kit – Your kit should have water, non-perishable food, jumper cables, blankets, a flashlight, batteries, waterproof matches, candles, and cat litter to help create traction under your tires. Add extra mitts, hats, socks and footwear to your emergency kit. • Have your brakes checked - If you’ve noticed any change in the feel of your brakes, or if they’re squealing or grinding, it may be time to have them serviced. With black ice and unpredictable weather, having good brakes can mean the difference between stopping and sliding. • Check your block heater- When you park– is your outdoor plug drawing power? Is your extension cord working with no missing prongs or exposed wires? • Check your lighting system - Make sure all your interior and exterior lights are working. For safe driving, ensure your headlights are aimed correctly. • Top up your fluids - Keep extra fluid in your trunk. Make sure it’s rated for -40ºC. Don’t let your gas drop below half full. • Inspect your wiper blade – Check the condition of your blades if you notice streaking on the windshield. Check for fraying or cracking and remove worn wiper blades and replace them with new ones. • Ensure you have the appropriate winter tools - Keep an ice scraper, small shovel and snow brush handy in your car at all times. While it’s important to make sure your vehicle is ready to go, it’s also important for drivers and passengers to be prepared in case of an emergency or if you are stranded. Some additional ways to be prepared include: Have a cell phone battery bank and keep it on you, as well as a charging cable that connects your phone to your vehicle. • Download and register for the CAA app and keep your CAA membership card in your wallet or vehicle so you always know how to contact CAA Manitoba if you are stranded. • Check Manitoba 511.ca for road conditions and closures if you head into a rural area. • Always tell your loved ones where you plan to go and what your route is before leaving on a longer trip in your vehicle. “Member safety is always our top priority at CAA Manitoba,” says Matos. “There’s no better time than the present to ensure you, your loved ones and your vehicle are ready to drive safely this winter season.” For more information about driving safely in winter conditions, please visit our Safe Winter Driving page at caamanitoba.com.

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