Featured Post from CAA Club Group

STORY: By the Numbers - CAA looks back on key initiatives from the pandemic

Jun 30, 2020

3 min



It’s been almost five months since COVID-19 started to dominate headlines in Canada and many people and businesses had to adapt to quickly changing circumstances.  


As one of Canada’s largest membership organizations, with multiple areas of business, CAA had to navigate the changes in various industries in order to keep CAA members safe.  


The initial response 


As a travel company, our agents helped to rebook hundreds of passenger travel itineraries as flights were cancelled and borders closed. CAA’s travel insurance company, Orion Travel Insurance, worked with thousands of insureds to extend their trip cancellation and interruption insurance policies while offering additional protection for travel suppliers’ vouchers and credits.  


As the community spread of COVID-19 started to take hold, CAA had to make the difficult decision to implement contact-free service and ask members to seek alternative transportation from their breakdown location, all in the interest of keeping members and drivers safe.  


To help do our part to curb the spread of the virus, a decision was made in early March to close all of CAA’s retail stores across south-central Ontario. While the state of emergency had not yet been implemented by the province, we felt it was the right thing to do. All CAA associates across the company quickly adapted to work from home.  


Shortly after, a state of emergency went into effect in Ontario and CAA was established as an essential service both for roadside and insurance operations.  



A Responsibility to do something good 


Once the safety of CAA operations was taken care of, we quickly started looking at how else we can make a difference during this difficult time.  


First, we committed to supporting healthcare workers and first responders by offering free roadside assistance during this crisis. 


We then leveraged our network of trucks to deliver vital food and supplies to those in need. CAA worked with several large organizations in need, such as food banks, Meals on Wheels, Mobilizing Masks for Healthcare Workers and other community service groups, to assist with delivering vital supplies where they were needed urgently.  


CAA also felt that it was important to stay connected and check in on the vulnerable members of our community who are struggling most. We created Operation Outreach to proactively reach out to a group of CAA members who were over the age of 75. The initiative was overwhelmingly positive with members appreciating the call and opportunity to interact with someone. One member even offered to join our outbound-calling team and to help check in with others.


As the pandemic continued, we noticed that another important way we could give back and help people in need was through our insurance coverage.  


We saw that Canadians everywhere were feeling the profound social, emotional and financial effects of COVID-19, and so CAA Insurance looked at every possible way to help people save money. We are the only insurance company offering a 10% rate reduction on both home and auto policies, as well as a $100 Auto Insurance Relief Benefit. Unlike other insurers, we made sure that the rate reduction would be valid for the duration of the 12-month policy term. 


By the numbers 


Everything that was accomplished throughout the pandemic was possible thanks to the hard work of dedicated Associates and the enduring support of our Members. While many Members may join CAA for roadside or to sign up for insurance, they are also contributing to the community.  


The COVID-19 pandemic presented an opportunity for us to support our Members and the communities in which they live. We are pleased to share the impact that was made throughout this time.




Powered by

You might also like...

Check out some other posts from CAA Club Group

CAA Manitoba survey finds rising gas prices are impacting how Manitobans drive, travel and spend this summer featured image

3 min

CAA Manitoba survey finds rising gas prices are impacting how Manitobans drive, travel and spend this summer

Rising gas prices are having a real impact on how Manitobans manage their daily routines and summer plans, according to a new survey from CAA Manitoba. The survey found that about six in ten Manitobans say higher fuel costs are affecting their day-to-day lives, with many cutting back on driving and adjusting spending to make ends meet. “Manitobans are making thoughtful choices to stretch their budgets, whether that’s driving a little less, planning trips more carefully or finding ways to save at the pump,” says Ewald Friesen, manager, government & community relations for CAA Manitoba. Many respondents said they begin to rethink their habits when gas prices reach around $2.10 per litre, a point where costs start to influence decisions about how and when they travel. The most common changes include driving less for everyday needs (35 per cent), cutting spending in other areas (23 per cent), and reducing or eliminating some activities entirely (23 per cent). Summer travel is still a priority, with adjustments Despite higher fuel costs, road trips remain a popular choice this summer, with more than seven in ten Manitobans planning to hit the road. However, nearly six in ten say rising gas prices are likely to influence those plans, prompting many to take fewer trips, travel shorter distances or adjust their budgets. “Travel is still important to Manitobans, especially during the summer months, but people are being more mindful about how they plan those trips,” adds Friesen. Saving at the pump is becoming a priority for Manitobans Manitobans are also actively looking for ways to manage fuel costs. The survey shows that most drivers are taking steps to save money on gas, with many turning to loyalty programs, comparing prices at different stations, or using apps to find the best deal. More than half say they are also considering alternative ways to get around more often, such as walking, cycling, or using transit where possible. Simple tips to stretch your fuel budget: CAA Manitoba encourages drivers to take simple steps to improve fuel efficiency and make the most of every tank, especially during busy summer travel months: Plan routes in advance to avoid backtracking and unnecessary mileage: Plan the most efficient route to your destination and avoid backtracking and unnecessary mileage.   Remove extra weight from your vehicle: Reducing your vehicle’s weight can help improve your fuel efficiency when on trips.     Avoid leaving your rooftop luggage carriers or bike racks on your vehicles when you are not using them: Items on top of the car significantly increase aerodynamic drag, reducing fuel economy.   Control your speed: Fuel consumption starts to increase above 90-105 km/h. For long stretches of road ahead, use cruise control to maintain your speed to save fuel.  Drive conservatively: If you find yourself stuck in long weekend traffic, avoid rapid acceleration and hard braking, which can lower fuel economy by 15 to 30 per cent at highway speeds and 10 to 40 per cent in stop-and-go traffic.  Keep up with regular car maintenance: Underinflated tires increase fuel consumption by up to four per cent. With regular maintenance services, you can help your vehicle run more efficiently. Take advantage of reward programs and tools to find lower prices: CAA members save three cents per litre when they load their membership card in the Shell app or use it at the pump.  “These small actions can add up over time and help make driving more affordable,” says Friesen. CAA Manitoba continues to advocate for drivers by sharing timely information and practical advice to help Manitobans navigate rising costs and stay mobile year-round.

MEDIA RELEASE: CAA survey finds 98 per cent of Manitoba drivers have witnessed dangerous driving behaviours on Manitoba roads featured image

3 min

MEDIA RELEASE: CAA survey finds 98 per cent of Manitoba drivers have witnessed dangerous driving behaviours on Manitoba roads

Nearly all Manitoba drivers have witnessed dangerous driving on the roads in the past year, yet many do not believe they contribute to the problem, according to a new survey by CAA Manitoba. The findings show that 98 per cent of Manitoba drivers have observed dangerous driving behaviours, including speeding (83 per cent), distracted driving (75 per cent) and unsafe lane changes (74 per cent). However, 59 per cent admit they have engaged in at least one dangerous driving behaviour themselves, revealing a significant disconnect between what drivers see and how they assess their own actions behind the wheel. Most Drivers See Dangerous Behaviour, Fewer Admit to It “Most drivers can easily identify unsafe behaviour in others, but many don't recognize when they're doing it themselves,” says Ewald Friesen, manager, government and community relations, CAA Manitoba. “Improving road safety starts with honest self-reflection. Every driver has a role to play in making Manitoba roads safer.” Speeding remains the most common dangerous driving behaviour reported by Manitoba drivers. Four in 10 drivers admit to speeding, while more than one-third of those who speed say they regularly travel 10 to 19 km/h above the posted limit. The survey also found that 65 per cent of drivers say they slow down when they realize they are speeding, suggesting awareness can help influence behaviour. Distracted driving continues to be a major concern. According to a separate survey conducted by CAA Manitoba, nearly half of Manitoba drivers say they have been distracted while driving at some point, and 15 per cent report being involved in a collision caused by distracted driving. Rear-end collisions are the most common type of crash linked to distraction. In many cases, those affected were not the distracted drivers themselves, highlighting the broader consequences these behaviours can have on other road users. “Distracted driving is entirely preventable,” said Friesen. “Whether it's checking a notification, adjusting a device, eating, or grooming, by taking your eyes off the road for just a few seconds, the consequences can be sudden and life-altering. Staying focused behind the wheel protects not only you, but everyone around you.” Drivers Support Stronger Enforcement and Penalties Manitobans strongly support enforcement measures aimed at improving road safety. The survey found that 88 per cent support current fines and penalties related to speeding, while 64 per cent believe stricter penalties would help discourage speeding. More than one-third of drivers say existing penalties have already influenced how they drive. As Manitobans prepare for the upcoming long weekend, CAA Manitoba is encouraging drivers to stay focused, alert and aware behind the wheel. For more information about road safety advocacy and research, visit caamanitoba.com/advocacy. Speeding and Dangerous Driving Behaviour Survey Methodology: The online survey was conducted by DIG Insights from March 10 to March 20, 2026, with 503 Manitoba drivers aged 18 and older. Based on the sample size of n=503 and with a confidence level of 95 per cent, the margin of error for this research is +/- 3%.) Distracted Driving Survey Methodology: The online survey was conducted by DIG Insights from February 3 to February 13, 2026, with 500 Manitoba drivers aged 18 and older. Based on the sample size of n=500 and with a confidence level of 95 per cent, the margin of error for this research is +/- 3%.)

MEDIA RELEASE: CAA survey finds 96 per cent of Ontario drivers have witnessed dangerous driving behaviours on Ontario roads featured image

3 min

MEDIA RELEASE: CAA survey finds 96 per cent of Ontario drivers have witnessed dangerous driving behaviours on Ontario roads

Nearly every Ontario driver has witnessed dangerous driving in the past year, yet many do not believe they contribute to the problem, according to a new survey from CAA South Central Ontario (CAA SCO). The survey found that 96 per cent of Ontario drivers have observed dangerous driving behaviours, including speeding (78 per cent), aggressive driving (69 per cent), unsafe lane changes (68 per cent) and distracted driving (67 per cent). However, only 57 per cent admit to engaging in at least one dangerous driving behaviour, revealing a disconnect between what drivers see on the road and how they assess their own actions. This number rises to 62 per cent among drivers aged 18 to 34. Most Drivers See Dangerous Behaviour, Fewer Admit to It “Most Ontario drivers can identify dangerous behaviours when they see them, but many don't realize they may be contributing to the problem themselves,” says Michael Stewart, community relations consultant, CAA South Central Ontario. “The good news is that small changes in driver behaviour can make a big difference. By slowing down, staying focused and making safe choices behind the wheel, we can help create safer roads for everyone.” Speeding remains the most common dangerous driving behaviour reported by Ontario drivers. More than one-third (38 per cent) admit to speeding, with more than half of those drivers say they typically travel 10 to 19 km/h above the speed limit. Even small increases in speed can significantly increase the likelihood and severity of collisions. Many drivers may not realize that fines increase depending on how far over the speed limit they are travelling and can be doubled in community safety zones. Encouragingly, most Ontarians say they slow down when they realize they are speeding, suggesting awareness and education can play an important role in changing behaviour. According to the data, 87 per cent of drivers also support the fines and penalties for speeding, and 37 per cent claim that penalties and fines affected their driving behaviour in the past year. Distracted Driving Also Remains a Serious Concern Across the Province A separate survey conducted by CAA SCO found that 16 per cent of Ontario drivers have been involved in a collision caused by distracted driving, a figure that has gradually increased in recent years. Rear-end collisions remain the most common type of crash associated with distraction, according to this study. “Distracted driving is preventable, yet it continues to put lives at risk every day,” says Stewart. “Whether it’s checking a notification, interacting with in-vehicle technology or taking your eyes off the road for a few seconds, the consequences can be devastating. The safest choice is to stay focused on driving.” As Ontarians prepare for the upcoming long weekend, CAA South Central Ontario is encouraging drivers to stay focused, alert and aware behind the wheel. For more information about road safety advocacy and research, visit www.caasco.com/advocacy Speeding and Dangerous Driving Behaviour Survey Methodology: The online survey was conducted by DIG Insights from March 10 to March 20, 2026, with 1,504 Ontario drivers aged 18 and older. Based on the sample size of n=1,504 and with a confidence level of 95 per cent, the margin of error for this research is +/- 2%.) Distracted Driving Survey Methodology:  The online survey was conducted by DIG Insights from February 3 to February 13, 2026, with 1,500 Ontario drivers aged 18 and older. Based on the sample size of n=1,500 and with a confidence level of 95 per cent, the margin of error for this research is +/- 2%.)

View all posts
Powered by