STORY: Mayor John Tory announces CAA SCO’s new multi-year partnership with Bike Share Toronto.July 14, 20203 min read
Bike Share Toronto and CAA SCO have signed a multi-year partnership agreement that will make CAA SCO an Official Partner of Bike Share Toronto.
The agreement includes CAA SCO’s commitment to continue its official sponsorship of Free Ride Wednesdays. It also provides CAA members and CAA On the Move members with special offers on bike share membership and rides through its CAA Rewards Program.
CAA may be best known for its automotive roadside assistance, but its advocacy work has always focused on making Ontario roads safer, including providing access to resources and roadside assistance for bikes through its CAA Bike Assist program. CAA Bike Assist helps CAA members who run into a bicycle problem that can’t be fixed on the spot.
“The new partnership is a great example of what we can accomplish when we collaborate with the private sector. Through this partnership, residents can take advantage of the Bike Share program and find new ways to get moving across the city. I want to thank CAA for their support for our Bike Share program, and for being a road safety partner to help make our streets safer for pedestrians, cyclists and drivers,” said Mayor John Tory.
“CAA has a long history of advocating for the safety of the travelling public, no matter how they get from point A to point B,” said Rhonda English, chief marketing officer, CAA SCO. “We are always pleased to team up with the city of Toronto on road safety initiatives. Whether it be the Watch for Bikes program that kicked off over two decades ago, or the cycling safety programs aimed at sharing the road, today we are excited to once again partner and to help get more people moving safely around the city.”
The partnership also provides CAA members and CAA On the Move members with special offers on bike share membership and rides through its CAA Rewards Program:
- CAA members will receive four free rides when they purchase 10 rides
- Starting on August 1st, CAA On the Move members receive exclusive access to limited time offers such as 25% off an annual BST membership plus can receive five free rides for friends and family.
“CAA SCO has been a great supporter of Bike Share in recent years, so we are grateful to have a more official and extended agreement with them,” said Acting Toronto Parking Authority President Robin Oliphant. “We very much value our partnership with CAA SCO and their continued support. Our relationship also fits perfectly with our objective of raising Bike safety awareness with Toronto drivers so we can all share the road.”
CAA has made a meaningful contribution to cycling in Ontario through partnerships with other organizations. Working with Bike Share Toronto will extend that impact even further.
Bike share Toronto now has a network of 6,850 bikes, 625 stations, 12,000 docking points in 20 of Toronto’s 25 wards. Cycling is as a key element to help reduce congestion and increase mobility in the city. The program is also in line with the City’s ActiveTO initiative, which has allowed people to get around the city during the COVID-19 pandemic while providing ample space for physical distancing.
Rhonda English Chief Marketing Officer
Senior executive responsible for CAA SCO's brand marketing strategies.