STORY: Bike Share Toronto and CAA South Central Ontario bring back Free Ride Wednesdays in SeptemberAugust 19, 20202 min read
Today, Mayor John Tory was joined by Councillor James Pasternak, Chair of the Infrastructure and Environment Committee, Robin Oliphant, Toronto Parking Authority (TPA) Acting President and Rhonda English, Chief Marketing Officer, CAA South Central Ontario (CAA SCO) to announce the return of Free Ride Wednesdays in September.
Thanks to the new Bike Share Toronto (BST) - CAA SCO partnership, BST riders will ride for free every Wednesday in the month of September. Riders can take out a bike for up to 30 minutes, return the bike to any station, and take out another bike for an additional free 30-minute ride.
“We are proud to sponsor Free Ride Wednesdays for the third year in a row," said Rhonda English, Chief Marketing Officer, CAA South Central Ontario. "CAA has a strong history of encouraging cycling and advocating for cycling safety in communities. This initiative allows us to give back to our Members and communities in a meaningful way that aligns with CAA's longstanding history of supporting cycling. Bike Share Toronto is not only a great resource, they are also a great partner.”
In addition to CAA SCO commitment to continue our official sponsorship of Free Ride Wednesdays, CAA Members and CAA On the Move Members also get exclusive offers on bike-share membership and rides through the CAA Rewards Program.
These offers include:
• CAA Members receive four free rides when they purchase 10 rides
• CAA On the Move Members receive exclusive access to offers such as 25% off an annual BST membership plus receive five free rides for friends and family
“We are grateful to CAA SCO for their continued support of Bike Sharing and their new commitment to a multi-year partnership with Bike Share Toronto. CAA has made important contributions to cycling safety in Ontario. Their partnership with us is another example of that commitment,” said Robin Oliphant, Toronto Parking Authority Acting President.
Rhonda English Chief Marketing Officer
Senior executive responsible for CAA SCO's brand marketing strategies.