STORY: The CAA School Safety Patrol team receives international award for their work

Scoring top marks in the category of Communications/PR Campaign of the Year, for Events and Observances, CAA School Safety Patrol ® team was awarded the Gold Stevie Award in the 17th Annual Business Awards for their work on CAA School Safety Patrol 90th Anniversary Campaign.

The team worked on campaign elements like, alumni videos, a vest redesign, a choreographed dance called ‘The 45’ Dance and an float entry into the Toronto Santa Claus Parade.

The award recognizes the achievements and positive contributions of organizations and working professionals worldwide. This year, the winners were chosen from a pool of over 3,800 nominations from 63 nations and territories.

Some quotes from the judges on our entry:

• "All activities promoting the 90th anniversary reached perfectly their targets and especially the dancing must have leveraged the activities to something cool and awesome – just as kids said… Great ideas, at the same time simple and engaging! Great job."
• "Impressive and innovative campaign, very interesting!"

• "Most thrilling and engaging anniversary celebrations for an extremely important cause - safety of the school going kids. Thoroughly enjoyed the videos."

The CAA School Safety Patrol program was developed to protect, educate and empower elementary school children on safe road-crossing practices.

Along with CAA, the police, school boards, teachers, busing consortia, parents, and approximately 20,000 dedicated student volunteers give their time to ensure road crossings and school buses remain safe for young Ontarians.

Approximately 900 schools in Ontario participate in the CAA School Safety Patrol program and works with over 50 partners to help deliver the program. For more information, visit https://www.caaschoolsafetypatrol.com/.